It’s On Us: 15 Customer Appreciation Event Ideas for VIPs

Seasonal & Special Events Ideas

In business, your customers are your significant others. And just like lovers, customers need to be wined, dined and told repeatedly how much you adore and appreciate them. To show your customers just how much they mean to you around the Christmas holiday season, try spoiling them with some of the following customer appreciation event ideas.

• Christmas Play
  Buy a block of tickets for a Christmas play, such as “A Christmas Carol.” Make sure to arrange for a cocktail hour in a nearby location beforehand so that you can have valuable face time with your clients.
• Concert
  Know of a big-name act coming into town? Then purchase a block of tickets for your VIPs.
• Christmas Party
  Host a fancy Christmas party for your VIPs.
• Rent a Suite
  Spoil your VIPs with a suite at a football, hockey or basketball game so that your guests can enjoy the sporting event in style.
• Fine Dining
  Secure a private room at one of your town’s best restaurants and host a special dinner for your VIPs.
• Buy a Table
  Purchase a table at a well-known industry or charity event and invite your VIP customers to the special occasion.
• Wine Tasting
  Arrange for a wine tasting event either in a restaurant or at local wineries.
• Casino Night
  Set up gaming tables and distribute chips to your guests, which they can then turn in for prizes at the end of the night.
• Amusement Park
  Some amusement parks are open during the Christmas holiday, so why not take your VIPs out for a day of fun?
• Cooking Class
  Have a chef teach your guests how to make holiday meals or cookies.
• VIP Night
  If you own a retail store, schedule a night where your VIPs can enjoy special discounts, giveaways and refreshments.
• Invitations
  Use only high quality invitations for your VIPs, such as those available through PaperDirect. Your invitation is the first thing your customers will see and will be very telling about how you feel about them and the effort you are putting into your event.
• Invite Key Personnel
  It’s important to invite both important personnel from your company as well as the VIPs to your event so that they will have an opportunity to get to know one another in a non-work setting.
• Presents
  Treat your VIPs like the celebs they are and hand out swag. Include at least one promotional item with your company’s name and logo on it. But be sure that these items are not cheaply made, as this could reflect badly on your company.
• Offer Transportation
  If your customer appreciation event will be including alcohol, it is in everyone’s best interest if you also provide transportation.

Treating VIPs to appreciation events is one of the best ways to cement long-lasting relationships with your customers, so don’t skimp. Remember, a customer in hand will always be one of your company’s most valuable assets.

Don’t forget to send these invites out with PaperDirect’s festive Christmas invitations!