5 Important Things to Include on Your Brochure

Designing Your Business Communication

A brochure can help your company attract new customers or draw attention to an upcoming event your business is organizing. Your brochure is only as good as the content inside of it. People won’t feel compelled to work with your business or seek you out if you don’t give them reason to. Remember these five things to include on your brochure:

Compelling Image

Your brochure needs something to grab a potential customer’s attention, and an image is often what does the trick. Choose pictures that give a person a clear idea of what you’re offering and that also entice them to buy what you’re selling. Pick a photo or image that’s clear and good quality.

The Purpose of the Brochure

A brochure shouldn’t present a person with a mystery. They should be able to figure out what its purpose is, and what your company’s purpose is, right away. Decide what you want from the brochure before you start designing it. For example, are you letting people know about an upcoming event or are you trying to convince people to switch a service provider they use and pick your business instead? Highlight what makes your business stand out from the rest.

Contact Information

Include every possible way to contact your business on the brochure. For example, list your company’s phone number, email address, and street address. Don’t forget to include your business’ social media profile information, such as your Twitter handle or Facebook page, too. You want to make it as easy as possible for a potential customer to reach out to you.

Time and Date

Let people know when the specific event is or when your business is open. If you’re strictly online, note that, so that people feel comfortable visiting your website at all hours. Include the year on the brochure, too, if you’re creating one for an upcoming event. You don’t want a person finding your brochure a year later and getting confused.

Call to Action

Strategic 3 Panel Brochures by PaperDirect

Put a call to action somewhere in the brochure so that people feel compelled to do something. Examples of a call to action include, “call us today” or “send in the coupon below for a free consultation.” Make the call clear and convey to the reader what will happen if they act.

When designing your brochure, make it as readable as possible, using easy-to-see fonts and big print sizes. Put the most important information, such as date and time of the event, right on the front of the brochure. When in doubt, keep the content short, sweet and to the point.

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