How to Choose a Social Media Platform for Your Business

Marketing & Sales Promotion Techniques Online Marketing Ideas

Social media has transformed the marketing landscape for businesses of all sizes in every industry. While these channels offer companies opportunities to generate leads, using the right social media platform is crucial to the success of your digital marketing strategy. With all the choices, it’s hard to know which social media platforms your business needs to invest its marketing budget into, but fear not!

Learn how to choose a platform for your business by understanding the big players on the social media landscape.

Facebook

facebook

Just like your business needs a website, it also needs a Facebook business page.

Digital users expect every company, regardless of size or vertical, to have a presence on Facebook. Your audience is on Facebook because everyone is on Facebook. Whether you’re targeting big city business leaders or your dear grandmother in the Midwest, you can guarantee they are all on Facebook at least once a week.

Furthermore, paid promotions on Facebook offers targeted opportunities to directly communicate with your potential leads.

Twitter

twitter

Twitter is a fast-paced conversation taking place 24/7/365. A business should only use Twitter if it can keep up with and actively contribute to that ongoing dialogue.

Setting up a Twitter account and posting content on it every few months reflects poorly on your business. However, an engaged Twitter account with multiple posts daily can help spread the word about your brand. Yes, you can pay to promote content on Twitter but it’s far more costly than paid advertising on other platforms but many businesses have seen a substantial return on investment using this advertising method.

Yes, you can pay to promote content on Twitter but it’s far more costly than paid advertising on other platforms. 

LinkedIn

linkedin

This is the social media platform for business-to-business companies looking to generate leads. Not only can you run targeted ads to potential clients on LinkedIn, you can manage a page like you would on Facebook, providing an additional outlet for your business to discuss new products/services, company updates, and breaking news. The best part of using LinkedIn for your business is that you aren’t battling to be heard amongst pictures of babies and news stories about Kim Kardashian, which is the case with almost every other social media platforms.

The best part of using LinkedIn for your business is that you aren’t battling to be heard amongst pictures of babies and news stories about Kim Kardashian, which is the case with almost every other social media platforms.

Pinterest

pinterest

A successful Pinterest marketing strategy relies on the visualization of your brand. So if your business has a strong graphics department that generates lots of new work, start a Pinterest account. Also, while there is B2B marketing potential on Pinterest, this platform is more B2C (business-to-consumer) focused. It’s crucial to keep in mind who you want to target when you launch a business account on Pinterest, or any other social media platform for that matter.