Build Your Brand Articles

There is much more to business brand strategy development than determining and creating a business name, a logo and even great brochure design ideas. Although those pieces are required, your brand is your business’ identity regardless if you are a small or large company. A persuasive brand identity is a declaration of what your business does, how you do it, and who you are, while at the same time create significance and trustworthiness to your prospects and customers through your marketing mediums.

Why Business Cards Are Still Important

Endeavor-Business-Cards

In the digital era that focuses on all things paperless, it might seem like the traditional business card is irrelevant, however it couldn’t be further from the truth.  While the use for the business cards may have changed in recent … Continue reading

Posted in Business Card Tips | Leave a comment

How to Make Your Own Foil Business Cards

Lear how to make foil business cards with PaperDirect’s easy system! We’ll show you how to do it in 3 simple steps and under 15 minutes. We will be demonstrating the process using the elegant White Stock Foil Business Cards. … Continue reading

Posted in Business Card Tips | Leave a comment

How to Make a Professional Company Letterhead

Debonaire Foil Border Papers by PaperDirect

A professional letterhead elevates your business communications and projects your brand. Modern tools and improved printer technology mean that it is possible to make professional letterhead right in your office. Choosing a Professional Font There are thousands of free and … Continue reading

Posted in Business Stationery Tips | Leave a comment

5 Ways to be More Creative in your Business Communication

Riding High Border Papers by PaperDirect

As a small business owner, it doesn’t matter whether you’re hosting a spring sale, a promotional giveaway, or sending a teaser about upcoming products, it’s important that every contact you make conveys a professional and consistent image. How you communicate … Continue reading

Posted in Build Your Brand | Leave a comment

Punctuation Rules for Business Letters

Pristine Foil Letterhead by PaperDirect

While business letters can often be compelling and even fun to read, they should also showcase proper punctuation. Punctuation rules for business letters are fairly straightforward, but you can mess them up as early as the salutation. Salutation and Closing … Continue reading

Posted in Build Your Brand | Leave a comment

5 Useful Google Apps for Small Businesses

Create invoices, letterheads, logos, as well as track and categorize your data. These are just a few of the tasks that you can complete with apps from Google. Here are five of the top rated Google Apps for Small Businesses. … Continue reading

Posted in Build Your Brand | Leave a comment

How to Improve Your Business Communication Skills in 30 Days

Business communication is tricky. Whether it is B2B or B2 community, effective communication enables a small business to build trust and earn respect; it creates a productive work environment where creativity and problem solving can flourish. But here is the … Continue reading

Posted in Build Your Brand | Leave a comment

5 Important Things to Include on Your Brochure

Green Medallion Foil 3 Panel Brochures by PaperDirect

A brochure can help your company attract new customers or draw attention to an upcoming event your business is organizing. Your brochure is only as good as the content inside of it. People won’t feel compelled to work with your … Continue reading

Posted in Brochure Ideas | Leave a comment

5 Punctuation Rules that are Made to be Broken

Stardust 3-Panel Brochures

The only people who do not find punctuation sticklers to be, well, just plain annoying, are the nitpickers themselves. Although we do need punctuation rules simply because misplacing a comma or period can create serious miscommunication issues, some punctuation rules … Continue reading

Posted in Build Your Brand | Leave a comment

10 Professional Looking Fonts for Your Business Correspondence

First impressions count. Ensure that your business email, sales letters and other correspondence make a great one by picking a font that is distinctive and visually pleasing. Ten professional looking fonts to add to your arsenal: Serif Beta is a … Continue reading

Posted in Build Your Brand | Leave a comment