Build Your Brand Articles

There is much more to business brand strategy development than determining and creating a business name, a logo and even great brochure design ideas. Although those pieces are required, your brand is your business’ identity regardless if you are a small or large company. A persuasive brand identity is a declaration of what your business does, how you do it, and who you are, while at the same time create significance and trustworthiness to your prospects and customers through your marketing mediums.

Small Business Tip #8 – Holiday Cards

Tip #8-small-business

The holidays are a perfect time to tell your customers how much you appreciate their business. Skip the mass email and make the note sincere. Send gorgeous holiday greeting cards!   Here’s how to tackle this small business task in … Continue reading

Posted in Build Your Brand | Leave a comment

Small Business Tip #7 – Give Back

small-business-tip-7

Get your business in front of a huge audience this holiday season. Plan to host a public event or attend an activity that focuses on giving-back to the community and spreading holiday cheer. The key to a successful event? Leave … Continue reading

Posted in Build Your Brand | Leave a comment

ROI On Sending Christmas Cards

The e-revolution has changed quite a few things in the business world. One of them is the reliance on ecards in the place of hard copy greeting in the small business world. Some argue the ecard value by saying they … Continue reading

Posted in Build Your Brand | Leave a comment

11 Fun and Lighthearted Christmas Messages for Clients

It’s the merriest time of the year! And what better way to brighten your clients’ holidays — and let them know how much you appreciate them — than by sending a personal Christmas card? A formal, elegant card is always … Continue reading

Posted in Build Your Brand | Leave a comment

Small Business Tip #6 – Promotion Ideas

small business tip 6

Christmas candy displays line supermarket aisles while tinsel and twinkle lights dominate craft and hobby stores. So, what are you waiting for? Now is the time to start promoting your holiday specials, sales and services. Most retailers launch holiday promotions … Continue reading

Posted in Build Your Brand | Leave a comment

Small Business Tip #5 – Holiday Greeting Cards

Small Business Tip #5 - Order Cards

Quick! It’s time to order your Christmas or holiday cards! Sending out Christmas or holiday cards to your business partners, clients, or customers should be a priority in the month of December. Don’t wait til the last minute and get … Continue reading

Posted in Build Your Brand | Leave a comment

15 Thoughtful Holiday Card Messages for Businesses

The holidays are the perfect time to express gratitude to customers, peers, vendors and anyone else who’s helped you reach your business goals throughout the year. And whether you have a list of 5 or 5,000, Christmas cards are an … Continue reading

Posted in Build Your Brand | Leave a comment

Small Business Tip #4 – Get Personal

Tip #4 Small Business

Remember how excited you were last time you received a handwritten card in the mail? Bring that same joy to your customers and partners this Christmas. To your Customers: If your small business is growing in leaps and bounds, and … Continue reading

Posted in Build Your Brand | Leave a comment

Small Business Tip #3 – Plan your Promotion

Tips #3 Small business

When you do something well, you want to do it again and again and again. This holiday season, draw on your most successful past holiday promotions for inspiration. Sometimes the wackiest ideas — like hosting a silly photo contest online … Continue reading

Posted in Build Your Brand | Leave a comment

Small Business Tip #2 – Competitive Analysis

Small Business ideas for Christmas Tip 2

There’s no need to reinvent the wheel when you’re a small business. Look to what both you and your competitors did last holiday season to drive sales when planning this year’s holiday promotion. Ask yourself: What worked well for your … Continue reading

Posted in Build Your Brand | Leave a comment