Build Your Brand Articles

There is much more to business brand strategy development than determining and creating a business name, a logo and even great brochure design ideas. Although those pieces are required, your brand is your business’ identity regardless if you are a small or large company. A persuasive brand identity is a declaration of what your business does, how you do it, and who you are, while at the same time create significance and trustworthiness to your prospects and customers through your marketing mediums.

Small Business Tip #7 – Give Back

small-business-tip-7

Get your business in front of a huge audience this holiday season. Plan to host a public event or attend an activity that focuses on giving-back to the community and spreading holiday cheer. The key to a successful event? Leave … Continue reading

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11 Fun and Lighthearted Christmas Messages for Clients

It’s the merriest time of the year! And what better way to brighten your clients’ holidays — and let them know how much you appreciate them — than by sending a personal Christmas card? A formal, elegant card is always … Continue reading

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Small Business Tip #6 – Promotion Ideas

small business tip 6

Christmas candy displays line supermarket aisles while tinsel and twinkle lights dominate craft and hobby stores. So, what are you waiting for? Now is the time to start promoting your holiday specials, sales and services. Most retailers launch holiday promotions … Continue reading

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Small Business Tip #5 – Holiday Greeting Cards

Small Business Tip #5 - Order Cards

Quick! It’s time to order your Christmas or holiday cards! Sending out Christmas or holiday cards to your business partners, clients, or customers should be a priority in the month of December. Don’t wait til the last minute and get … Continue reading

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15 Thoughtful Holiday Card Messages for Businesses

The holidays are the perfect time to express gratitude to customers, peers, vendors and anyone else who’s helped you reach your business goals throughout the year. And whether you have a list of 5 or 5,000, Christmas cards are an … Continue reading

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Small Business Tip #4 – Get Personal

Tip #4 Small Business

Remember how excited you were last time you received a handwritten card in the mail? Bring that same joy to your customers and partners this Christmas. To your Customers: If your small business is growing in leaps and bounds, and … Continue reading

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Small Business Tip #3 – Plan your Promotion

Tips #3 Small business

When you do something well, you want to do it again and again and again. This holiday season, draw on your most successful past holiday promotions for inspiration. Sometimes the wackiest ideas — like hosting a silly photo contest online … Continue reading

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Small Business Tip #2 – Competitive Analysis

Small Business ideas for Christmas Tip 2

There’s no need to reinvent the wheel when you’re a small business. Look to what both you and your competitors did last holiday season to drive sales when planning this year’s holiday promotion. Ask yourself: What worked well for your … Continue reading

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Small Business Tip #1 – Brainstorm Christmas & Holidays

Tip #1 Brainstorm

Big or small, every business should get in on the holiday spirit. Has your company thought of a holiday promotion yet? These seasonal offers and contests are great ways to entice new customers to try your product or service, and … Continue reading

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Find Out Why the Color of Your Logo is Important

What your Logo Colors may say about your company infographic

You probably already know how important your logo is in regards to identifying your business. However, you might not realize the importance of the colors you choose to use on your logo. In fact, according to recent surveys, around 85 … Continue reading

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