Build Your Brand Articles

There is much more to business brand strategy development than determining and creating a business name, a logo and even great brochure design ideas. Although those pieces are required, your brand is your business’ identity regardless if you are a small or large company. A persuasive brand identity is a declaration of what your business does, how you do it, and who you are, while at the same time create significance and trustworthiness to your prospects and customers through your marketing mediums.

Small Business Tip #3 – Plan your Promotion

Tips #3 Small business

When you do something well, you want to do it again and again and again. This holiday season, draw on your most successful past holiday promotions for inspiration. Sometimes the wackiest ideas — like hosting a silly photo contest online … Continue reading

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Small Business Tip #2 – Competitive Analysis

Small Business ideas for Christmas Tip 2

There’s no need to reinvent the wheel when you’re a small business. Look to what both you and your competitors did last holiday season to drive sales when planning this year’s holiday promotion. Ask yourself: What worked well for your … Continue reading

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Small Business Tip #1 – Brainstorm Christmas & Holidays

Tip #1 Brainstorm

Big or small, every business should get in on the holiday spirit. Has your company thought of a holiday promotion yet? These seasonal offers and contests are great ways to entice new customers to try your product or service, and … Continue reading

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Find Out Why the Color of Your Logo is Important

What your Logo Colors may say about your company infographic

You probably already know how important your logo is in regards to identifying your business. However, you might not realize the importance of the colors you choose to use on your logo. In fact, according to recent surveys, around 85 … Continue reading

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How to Work from Home Like a Pro

Work from Home. Like a Pro.

Given the chance, most employees would jump at the opportunity to work from the comfort of home. More flexibility? No rush hour traffic? Trading in heels for yoga pants? Heaven! In addition, many studies show that home-based employees are happier … Continue reading

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Slogans Made Simple: Free Tagline Generators

Taglines and slogans can be essential to creating buzz around your business. Everyone knows Nike’s “Just Do It” slogan. And of course, even after decades, most people can name the brand associated with “Where’s the Beef?” But coming up with … Continue reading

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How Small Businesses can Compete Online

In the past, when large businesses competed head-to-head with smaller ones, the winner was the larger businesses. However, today, thanks to many small businesses online presence, they are no longer being left in the dust by big corporations. Read below … Continue reading

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Protect your Professional reputation: Linkedin Habits to avoid

LinkedIn has become a valuable tool in the business world. In fact, according to LinkedIn data, the platform is especially helpful when landing higher-paying jobs. Unfortunately, if you commit certain faux pas on your LinkedIn profile, you can come across … Continue reading

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How to Present Your Brand with Style & Confidence

When you are launching a new business or creating a fresh identity for a current organization, you will want to take the time to create a branding strategy that will work for your company. Once you have created your new … Continue reading

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Resume Writing: Dos and Don’ts

Environment Recycled Resume-Papers by PaperDirect

If there’s one piece of paper that makes more impact than any other, it’s your résumé. Usually only a page or two, this document is one thing you want to make a great first impression. By printing your résumé on … Continue reading

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