Build Your Brand Articles

There is much more to business brand strategy development than determining and creating a business name, a logo and even great brochure design ideas. Although those pieces are required, your brand is your business’ identity regardless if you are a small or large company. A persuasive brand identity is a declaration of what your business does, how you do it, and who you are, while at the same time create significance and trustworthiness to your prospects and customers through your marketing mediums.

The 10 Personality Traits of a Great Boss

Most of us can name one or two bosses we’ve had that we would move mountains for. These people seem to be able to effortlessly juggle the demands of upper management with the needs of their staff. While some may … Continue reading

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Why Freelancers Still Need Business Cards

Add Your Own Design Business Cards by PaperDirect

Call it whatever you want. Freelancer. Entrepreneur. Contract worker. Solopreneur. Small business. When you’re a fabulously self-employed person, you must never miss an opportunity to connect with a possible customer. Networking is the pathway to growing a business and building … Continue reading

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Small Business Tip #12 – The New Year

small business tip 12

2015 is just around the corner. Start off on the right foot after the New Year’s holiday by getting organized now. 4 Office Tasks to Do Before New Year’s Eve Update digital customer files. Delete emails that bounce back when … Continue reading

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Toss the resolutions! Do this instead.

SMART Goals

As the old year comes to a close and the new one approaches, many of us start thinking about resolutions to improve our lives and our businesses. We vow to lose weight, exercise more, make more money, get more customers. … Continue reading

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Small Business Tip #11 – Customer Appreciation

small business tip 11

The year is winding down, so get organized! Before you usher in 2015 create a plan-of-action to let to your customers know just how much they mean to you in the new year. Here’s five office staples to keep on … Continue reading

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Small Business Tip #10 – Thank You Cards

Tip 10 small business

Don’t wait any longer. Tell your customers just how much you appreciate their interest and business. If you’ve never written personal thank you notes to your top clients, do it before the end of the year. We can help you … Continue reading

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Small Business Tip #9 – Email Campaigning 101

Tip 9 Small Business

Grab the attention of online shoppers by launching a holiday email campaign. Build trust with your audience and watch the sales roll in. Here’s how! Set up an email service. For example, MailChimp allows customers to subscribe to your e-newsletter … Continue reading

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Small Business Tip #8 – Holiday Cards

Tip #8-small-business

The holidays are a perfect time to tell your customers how much you appreciate their business. Skip the mass email and make the note sincere. Send gorgeous holiday greeting cards!   Here’s how to tackle this small business task in … Continue reading

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Small Business Tip #7 – Give Back

small-business-tip-7

Get your business in front of a huge audience this holiday season. Plan to host a public event or attend an activity that focuses on giving-back to the community and spreading holiday cheer. The key to a successful event? Leave … Continue reading

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ROI On Sending Christmas Cards

The e-revolution has changed quite a few things in the business world. One of them is the reliance on ecards in the place of hard copy greeting in the small business world. Some argue the ecard value by saying they … Continue reading

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