Build Your Brand Articles

There is much more to business brand strategy development than determining and creating a business name, a logo and even great brochure design ideas. Although those pieces are required, your brand is your business’ identity regardless if you are a small or large company. A persuasive brand identity is a declaration of what your business does, how you do it, and who you are, while at the same time create significance and trustworthiness to your prospects and customers through your marketing mediums.

Slogans Made Simple: Free Tagline Generators

Taglines and slogans can be essential to creating buzz around your business. Everyone knows Nike’s “Just Do It” slogan. And of course, even after decades, most people can name the brand associated with “Where’s the Beef?” But coming up with … Continue reading

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How Small Businesses can Compete Online

In the past, when large businesses competed head-to-head with smaller ones, the winner was the larger businesses. However, today, thanks to many small businesses online presence, they are no longer being left in the dust by big corporations. Read below … Continue reading

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Protect your Professional reputation: Linkedin Habits to avoid

LinkedIn has become a valuable tool in the business world. In fact, according to LinkedIn data, the platform is especially helpful when landing higher-paying jobs. Unfortunately, if you commit certain faux pas on your LinkedIn profile, you can come across … Continue reading

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How to Present Your Brand with Style & Confidence

When you are launching a new business or creating a fresh identity for a current organization, you will want to take the time to create a branding strategy that will work for your company. Once you have created your new … Continue reading

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Resume Writing: Dos and Don’ts

Environment Recycled Resume-Papers by PaperDirect

If there’s one piece of paper that makes more impact than any other, it’s your résumé. Usually only a page or two, this document is one thing you want to make a great first impression. By printing your résumé on … Continue reading

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Top 5 Free Tools for Creating Your Own Logo

Metro Style Business Cards by PapeDirect

Your business logo is the cornerstone of your brand. Once you have a logo design, you can apply it to virtually any custom print product for your business, from simple letterhead or business cards to promotional materials like banners, magnets, … Continue reading

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When to Send Greeting Cards to Business Associates and What to Say

The greeting card can be an excellent tool for fostering close relationships with your clients and business associates. The right card can transform you from a simple professional contact into a real person, capable of connecting on a deeper level. … Continue reading

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3 Effective Branding Strategies Online & Offline

Island Republic Postcards by PaperDirect

Whether you’re connecting to the world of social media or building your name the old school way, quality branding is an essential for your business. Without a detailed branding strategy, you’ll be stuck trying to sell a product or service … Continue reading

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Why Business Cards Are Still Important

Endeavor Business Cards by PaperDirect

In the digital era that focuses on all things paperless, it might seem like the traditional business card is irrelevant, however it couldn’t be further from the truth.  While the use for the business cards may have changed in recent … Continue reading

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How to Make Your Own Foil Business Cards

Lear how to make foil business cards with PaperDirect’s easy system! We’ll show you how to do it in 3 simple steps and under 15 minutes. We will be demonstrating the process using the elegant White Stock Foil Business Cards. … Continue reading

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