Build Your Brand Articles

There is much more to business brand strategy development than determining and creating a business name, a logo and even great brochure design ideas. Although those pieces are required, your brand is your business’ identity regardless if you are a small or large company. A persuasive brand identity is a declaration of what your business does, how you do it, and who you are, while at the same time create significance and trustworthiness to your prospects and customers through your marketing mediums.

Toss the resolutions! Do this instead.

SMART Goals

As the old year comes to a close and the new one approaches, many of us start thinking about resolutions to improve our lives and our businesses. We vow to lose weight, exercise more, make more money, get more customers. … Continue reading

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Small Business Tip #11 – Customer Appreciation

small business tip 11

The year is winding down, so get organized! Before you usher in 2015 create a plan-of-action to let to your customers know just how much they mean to you in the new year. Here’s five office staples to keep on … Continue reading

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Small Business Tip #10 – Thank You Cards

Tip 10 small business

Don’t wait any longer. Tell your customers just how much you appreciate their interest and business. If you’ve never written personal thank you notes to your top clients, do it before the end of the year. We can help you … Continue reading

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Small Business Tip #9 – Email Campaigning 101

Tip 9 Small Business

Grab the attention of online shoppers by launching a holiday email campaign. Build trust with your audience and watch the sales roll in. Here’s how! Set up an email service. For example, MailChimp allows customers to subscribe to your e-newsletter … Continue reading

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Small Business Tip #8 – Holiday Cards

Tip #8-small-business

The holidays are a perfect time to tell your customers how much you appreciate their business. Skip the mass email and make the note sincere. Send gorgeous holiday greeting cards!   Here’s how to tackle this small business task in … Continue reading

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Small Business Tip #7 – Give Back

small-business-tip-7

Get your business in front of a huge audience this holiday season. Plan to host a public event or attend an activity that focuses on giving-back to the community and spreading holiday cheer. The key to a successful event? Leave … Continue reading

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ROI On Sending Christmas Cards

The e-revolution has changed quite a few things in the business world. One of them is the reliance on ecards in the place of hard copy greeting in the small business world. Some argue the ecard value by saying they … Continue reading

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11 Fun and Lighthearted Christmas Messages for Clients

It’s the merriest time of the year! And what better way to brighten your clients’ holidays — and let them know how much you appreciate them — than by sending a personal Christmas card? A formal, elegant card is always … Continue reading

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Small Business Tip #6 – Promotion Ideas

small business tip 6

Christmas candy displays line supermarket aisles while tinsel and twinkle lights dominate craft and hobby stores. So, what are you waiting for? Now is the time to start promoting your holiday specials, sales and services. Most retailers launch holiday promotions … Continue reading

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Small Business Tip #5 – Holiday Greeting Cards

Small Business Tip #5 - Order Cards

Quick! It’s time to order your Christmas or holiday cards! Sending out Christmas or holiday cards to your business partners, clients, or customers should be a priority in the month of December. Don’t wait til the last minute and get … Continue reading

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