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Branding Strategy Articles
How to Rebrand a Struggling Business
The PaperDirect blog has included a great deal of information about what “branding” is when it comes to business, the importance of branding your business, and suggestions for branding your business successfully. If you have done your homework, have read … Continue reading
Posted in Branding Strategy, Build Your Brand
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PaperDirect® & MycroBurst®: The Quintessential Design Experience
PaperDirect® is thrilled to announce a new partnership with MycroBurst®, an industry leader in logo, Web and graphic design services. MycroBurst® provides cutting edge, extremely creative design concepts that will amaze you and stun the competition! MycroBurst® has created a … Continue reading
Posted in Branding Strategy
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Effective Direct Marketing Tools
If you are concerned about your business’ success and are in need of direct marketing tools that work, we have some suggestions on how to effectively promote your business without spending a great deal of money. Tough economic times bring … Continue reading
How to Make Your Image More Professional
People are constantly observing your behavior and making judgments about you, and if you’re a business owner or manager, your professional business image is very important to the success of your business. What, exactly, is your business image? Your professional … Continue reading
Three Elements to Small Business Branding Strategy
Many successful small business owners claim there are three key elements that you must have (and must do well) in order to successfully brand your business. PaperDirect knows that there is a great deal of information about small business branding … Continue reading
Branding Your Business with Social Media
If you are branding your business and have not yet jumped on the social media bandwagon, it’s time to do so. Social media is not going away, and if you’ve been intimidated by it or just plain don’t get it … Continue reading
Posted in Branding Strategy
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Why Send a Thank You Note for a Job Interview?
If you have recently entered the world of the unemployed, you may be fearful, especially if it’s been a number of years since you have been out of work. While having a great resume, a confident, calm interview demeanor, and … Continue reading
Posted in Branding Strategy
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How to Write a Great Business Letter
Though we live in a world in which most correspondence is accomplished electronically, the old-fashioned business letter on paper is not entirely obsolete. Writing a great business letter is a skill that all business owners must have, and if you … Continue reading
Posted in Branding Strategy
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Small Business Branding Strategies that Work
Small business branding platforms such as newspapers, magazines and radio ads as primary forms of advertising are no longer at the top of the list of effective means of small business branding strategies. Instead, in this age of everything-electronic, effective … Continue reading
Posted in Branding Strategy
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Effective Web Content to Brand Your Business
Previously on the PaperDirect blog, we wrote about how Content is King and that to successfully brand your business, the content on your Web site must be well-written, original and well-optimized to be recognized and ranked by search engines like … Continue reading
Posted in Branding Strategy
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