Seriously, where did 2016 go? It seems like the year just began but actually, 2017 is rapidly approaching and the fourth quarter is in full swing. This period is a crucial time of year for small businesses, ripe with opportunities to set goals, improve sales, and communicate with your clients. During the fourth quarter, a small business should focus their…
Marketing & Sales Promotion Techniques Seasonal & Special Events Ideas
Small Business Saturday may happen once a year, but it could generate a handsome slate of year-round customers and clients. Successfully transforming one-time visitors into year-round customers involves a two-step process. The first is collecting your visitors’ contact information. The second is devising a post-SBS plan that helps boost your branding, customer activity, and sales. Step 1: Collect Information Capturing…
Marketing & Sales Promotion Techniques Seasonal & Special Events Ideas
Targeting a local audience with your Small Business Saturday promotion ideas can definitely happen in person and in your shop. But it can also happen online. With a few keen strategies and a bit of advance planning, you can reach a wide audience of local folks with a few clicks of the mouse. OK, online Small Business Saturday promotion ideas…
Marketing & Sales Promotion Techniques Seasonal & Special Events Ideas
Congratulations on your decision to participate in Small Business Saturday! But saying you want to be a part of it and actually taking action to ensure a huge turnout are two different things. You said the words, and now it’s time to get into action. Small Business Saturday falls on the Saturday after Thanksgiving, so hopefully you have ample time…
Marketing & Sales Promotion Techniques Seasonal & Special Events Ideas
Even if you spent the last 10 years in a cave, you’re certainly familiar with the all-out frenzied shopping day of Black Friday. If you ever go online, you’ve probably heard of the online deal day of Cyber Monday. And it’s high time for all small businesses to add another lively shopping day to their lists, this one created especially…
Designing Your Business Communication
While Thanksgiving isn’t the most popular time to send a greeting card, it can be a great time to stand out among vendors or other businesses. Showing thanks and sending gratitude is easy; all you need is a simple card and a thoughtful message inside. If you’re on the prowl for Thanksgiving holiday cards, let us assist you. Here are…
Designing Your Business Communication
Has foot traffic dropped off for your business? Trying to engage new customers to shop with your company? Banners are a great way to increase foot traffic to your business but unless you know what to say, the effort might be wasted. Use these business banner ideas to inspire your next marketing campaign to reach new customers and re-engage existing…
Business Marketing Ideas Helpful Resources
Email is one of the most cost-effective ways to connect with customers directly and build brand loyalty. So how do you go about collecting more email addresses? There are a lot of options available to you, using in-person and traditional forms of marketing (offline) and gathering emails electronically (online). Catch our first post in this mini-series here. It’ll teach you…
Helpful Resources Online Marketing Ideas
This is the first in our two-part series about using email for your small business. Email is a flexible, low-cost way to engage your customers. Unfortunately, that’s also the reason your customers are inundated with emails every day. Some emails go directly into a spam folder, while others just pile up unread in an inbox, destined for the trash bin….
For small businesses, the heat of summer can only mean one thing: time to start thinking about your holiday plan. Your holiday planning guide needs to include all things related to promoting your shop and pumping up revenue during the season. Answer these four questions and you’ll be in tip-top shape for a happy holiday season indeed. How much can…
Celebrated businessman Lee Iacocca once shared, “‘You can spend a lot of time making money. The tough time comes when you have to give it away properly.’ How to give something back, that’s the tough part in life.” A small business can measure its success by profits and the bottom line but as author Victor Hugo wrote, “As the purse…
Marketing & Sales Promotion Techniques
While a flash sale might seem like a quick way to unload excess merchandise, there are many solid reasons to hold one. A flash sale is an excellent method for re-engaging your digital audience and increasing foot traffic to your brick and mortar location. If your business opts to host one, these flash sale ideas will help you promote the…
Your customers crave social media. They browse Facebook before getting out of bed, retweet from the bathroom and pin photos of their lunch before taking a bite. What does that mean? Harness that social media addiction! Your business needs to get focused and launch a killer spring marketing campaign if you want to see warm-weather sales skyrocket. It’s no longer…
Marketing & Sales Promotion Techniques
Everyone has that long lost cousin who only shows up at holiday dinners and weddings. They pretend to be your best buddy on the one day of the year you actually connect — and it’s obnoxious. The same holds true for business contacts. It’s normal to lose touch. But, when it’s time to reconnect, be honest and enticing. Here’s how…
Marketing & Sales Promotion Techniques
We are living in an increasingly automated world. Marketing automation in particular has taken the marketing and sales world by storm, helping us save time and – if we do it right – improve conversions and sales through highly customized outreach efforts. The downside to all this automation, though, is that some marketers and sales professionals are getting less personal…
Marketing & Sales Promotion Techniques Online Marketing Ideas
Social media has transformed the marketing landscape for businesses of all sizes in every industry. While these channels offer companies opportunities to generate leads, using the right social media platform is crucial to the success of your digital marketing strategy. With all the choices, it’s hard to know which social media platforms your business needs to invest its marketing budget…
Marketing & Sales Promotion Techniques
“A brand for a company is like a reputation for a person,” Amazon founder Jeff Bezos once said. “You earn reputation by trying to do hard things well.” Any time a potential lead or current client engages with your brand, they are interacting with one of your company’s touch points. Whether a customer is visiting your website or receiving…
The big one is approaching. Whether it’s a grand opening, new product launch or your company’s making a huge announcement, you have to let everyone know. Start planning your special event promotion tactics ASAP. Create a hashtag Think of a clever one to three word phrase that amplifies your special event. Or, use the event slogan, name or acronym. Then…
Designing Your Business Communication
An employee newsletter is instrumental when it comes to motivating and educating your workforce. Most employees are keen to gain some insight on the inner workings of their company, whether they tell you directly or not. As such, a newsletter is an excellent way to disseminate information on a large scale. Even better, you can spice up your newsletter and…
Designing Your Business Communication
Keeping up an open line of communication with your clients is pretty important. Clients will quickly catch on if you are contacting them solely when you want to sell them something and you might find your ROI diminishing as a result. That’s where note cards come in. Don’t dismiss the importance of note cards just because they’re old fashioned. Clients…