10 Business Books You Should Have on Your Shelf Right Now

Business Marketing Ideas

With the new year comes fresh opportunities to grow your business. Depending on what your goals are for 2015, you may need to learn something entirely new or just expand your knowledge. A great place to start, of course, is by reading a book (or two) on the subject. But a quick glance at Amazon and it’s easy to get…

Toss the resolutions! Do this instead.

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SMART Goals

As the old year comes to a close and the new one approaches, many of us start thinking about resolutions to improve our lives and our businesses. We vow to lose weight, exercise more, make more money, get more customers. But then what happens? Most of the time…nothing. Studies show that 77 percent of those who make resolutions will not…

8 Things Every Business Should Know about the Online Marketing World

Business Marketing Ideas

Marketing is invaluable in reaching a target audience and generating positive word of mouth. In addition to traditional offline paper marketing materials like business cards and flyers, businesses should be covered in the virtual world as well. Here are eight key things every business should know about online marketing: 1. Websites are wonderful Foundational to your online marketing campaign is your website….

5 Fun and Effective Ways to Promote Your Pumpkin Patch

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Autumn is just around the corner and with it comes crisp days, falling leaves and of course, Halloween! As a pumpkin patch owner, your marketing window is short. Start advertising too soon and customers might forget by the time they’re ready to buy. Too late and they may visit a competitor. Plus, like most small business owners, your hands are…

Top 5 FAQs: Business Etiquette

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Whether you are just starting out on your career path, or you have been climbing the ladder for years, it’s never too late to refresh yourself on the best business etiquette techniques. When you follow the proper protocol, you will be noticed by your employers as an exemplary employee and your fellow co-workers will admire your professionalism in the workplace….

How to Balance your Day Job with your Side Business

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The cliche about not giving up your day job often turns out to be solid advice for business ventures that net little or no profit. Unfortunately, juggling a traditional 9-to-5 gig with a side business can be incredibly difficult, particularly if your schedule is also swamped with school, family and social obligations. There’s no need to give up your dream…

6 Low-budget Ideas to Perform Market Research

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While performing market research has gotten pretty “high tech” in recent times, with algorithms and analytics bringing business intelligence over mobile devices, there’s something to be said for getting back to basics. Some of the best ideas to perform market research are those tried-and-true classic methods that get you down “in the trenches” with customers; they can also be implemented…

How to Get Customers to Your Business Open House

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Happy Balloons Border Paper By PaperDirect

An open house can be highly beneficial for your company’s local reputation; not only will it rapidly increase your number of contacts, it can easily show prospective customers or clients the basics surrounding your personal philosophy and approach to business. Unfortunately, actually attracting people to your event can be difficult. Today’s customers are incredibly busy and do not have the…

DIY Marketing Materials: When You Benefit by Printing It Yourself

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Watermelon Party Postcard by PaperDirect

Are you looking to make a great impression when introducing yourself to prospective customers and clients? There’s no better way to start your relationship off with a bang than with a set of well-crafted promotional materials. The ideal business card or flyer will reflect the unique flavor of your organization, instantly giving recipients insight into your qualities. If your goal…

St. Patrick’s Day Promotion Ideas

Business Marketing Ideas Marketing & Sales Promotion Techniques

Sassy Shamrocks Newsletters by PaperDirect

Holidays represent a golden opportunity for businesses. Using the right marketing approach, you can create holiday promotions that motivate your consumers to make purchases they may not have considered otherwise. Holiday promotions can also be useful if you’re trying to figure out how to make the office environment a little more relaxed and fun. Below are some ideas you can…

5 Business Expenses You’re Wasting Money On

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As the New Year gets going, you might be looking for ways to reduce your business’ expenses to help improve your bottom line. Getting your business’ budget in order can be tough, especially in leaner times. For starters, try cutting these business expenses you’re wasting money on. Unhappy, Unproductive Employees Learning how to keep employees happy is part of running…

10 Cutting Edge Hair Salon Marketing Ideas

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Running a successful hair salon requires a lot more than the ability to know a good haircut from a bad one. Anyone who’s been in the business longer than a week can tell you that marketing plays a huge part in the ability of a salon to remain in business. To help boost your efforts, here are 10 of the…

8 New Years Resolutions for Your Business

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The first of the year isn’t just a time to make personal resolutions, as it is also an ideal time to make business resolutions. You have a whole year ahead of you, and it often feels like a fresh start and a way to break from bad habits. Consider your goals and aspirations for your business, and set one or…

8 Outside the Box Networking Tips

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Your connections matter. Business isn’t just about having specialized knowledge or skill; it’s about using those things productively in relationships with your colleagues, prospects, and customers. Networking is a great way to establish those relationships, and it doesn’t have to be a difficult or intimidating task. Here are eight networking tips to begin help you begin expanding your network—and your…

5 Common Punctuation Mistakes and How to Never Make them Again

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Running a business requires a lot including wicked sharp financial smarts, awesome people skills, and killer marketing savvy. But did you ever stop to think that having good grammar skills is also critically important to the success of your business? It’s true. In the era of electronic communication, your grammatical skills often define you. Making common punctuation mistakes can give…

B2B Christmas Gifts – How to Make Your Business Stand Out

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Christmas is a wonderful time to keep in touch with all of your business clients, letting them know how much you value and appreciate their business. People love to get gifts at the holidays, and when it’s done right sending your clients a small thank you present is fun for them and it helps them to think of you throughout…

5 Keys to the Best Dental Waiting Room on Earth

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As a dental office manager, you probably try to minimize the time that your patients spend in your waiting room. However, it is inevitable that some people will spend their time waiting to see the dentist while relaxing in this area, so it’s important that you make your dental waiting room as comfortable and inviting as possible. 5 Keys to…

How to Cut Costs When Starting a New Business

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When you’re starting a new business, one of the first questions you’ll need to consider is how to cut costs. You’ll want to think about conserving your available capital and keeping your expenses low, so here are a few tips that can help you get started. Rent, or buy used You don’t have to buy all your equipment and furnishings…