Marketing Tips Articles

PaperDirect’s marketing tips will give you insights to promote your business needs to round out a unique marketing mix for the “four Ps”: price, place, promotion and product. Following our marketing tips will help you to avoid some of the pitfalls many companies fall into. Some key areas where you should implement your marketing message are:

* Sales Message & Promotion – through flyers and trade shows
* Advertising & Direct Marketing via banners and door hangers
* Packaging & Merchandising with great displays ideas to convey marketing messages

“Reply to All” and Other Business Email Woes

For years now, emails have been the go-to mode of communication in office and business settings. It’s fast, easy and a great way to keep a virtual paper trail. However, email can have the unfortunate effect of being a little … Continue reading

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5 Easy Ways to Write a Great Headline

David Ogilvy, widely considered the father of modern advertising, once said, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent 80 cents out of … Continue reading

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How to Structure Your Online Content So That It Converts

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If you’re like many small business owners, you juggle many different duties and responsibilities. You’re salesman, bookkeeper, order fulfillment, marketer and janitor. It can be difficult to keep all the balls in the air, especially when people keep throwing new … Continue reading

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How to Communicate More Effectively with Your Customers

You know you have a great product or service. Your customers rave about how much they love it….once they finally buy. But you’re finding that it takes them awhile to make the purchase, and you can’t figure out why. Some … Continue reading

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10 Business Books You Should Have on Your Shelf Right Now

With the new year comes fresh opportunities to grow your business. Depending on what your goals are for 2015, you may need to learn something entirely new or just expand your knowledge. A great place to start, of course, is … Continue reading

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7 Unique and Engaging Ways to Give Back this Christmas

‘Tis the season to give. To our family, our friends, our customers. But it’s also the season to give back to those in our communities who are less fortunate. Giving back is also a terrific way to build camaraderie amongst … Continue reading

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8 Things Every Business Should Know about the Online Marketing World

Marketing is invaluable in reaching a target audience and generating positive word of mouth. In addition to traditional offline paper marketing materials like business cards and flyers, businesses should be covered in the virtual world as well. Here are eight key things … Continue reading

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5 Fun and Effective Ways to Promote Your Pumpkin Patch

Pumpkin Parade by PaperDirect

Autumn is just around the corner and with it comes crisp days, falling leaves and of course, Halloween! As a pumpkin patch owner, your marketing window is short. Start advertising too soon and customers might forget by the time they’re … Continue reading

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Empower your Female Work Force: Day of Hire

Starting a new job can be overwhelming. Empower your female work force from day one by making it easy for new hires to assimilate into your company. A few techniques that are especially helpful for women who are new on … Continue reading

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Top 5 FAQs: Business Etiquette

Whether you are just starting out on your career path, or you have been climbing the ladder for years, it’s never too late to refresh yourself on the best business etiquette techniques. When you follow the proper protocol, you will … Continue reading

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