8 Things Every Business Should Know about the Online Marketing World

Business Marketing Ideas

Marketing is invaluable in reaching a target audience and generating positive word of mouth. In addition to traditional offline paper marketing materials like business cards and flyers, businesses should be covered in the virtual world as well. Here are eight key things every business should know about online marketing: 1. Websites are wonderful Foundational to your online marketing campaign is your website….

5 Fun and Effective Ways to Promote Your Pumpkin Patch

Business Marketing Ideas

Autumn is just around the corner and with it comes crisp days, falling leaves and of course, Halloween! As a pumpkin patch owner, your marketing window is short. Start advertising too soon and customers might forget by the time they’re ready to buy. Too late and they may visit a competitor. Plus, like most small business owners, your hands are…

How to Get Customers to Your Business Open House

Business Marketing Ideas

Happy Balloons Border Paper By PaperDirect

An open house can be highly beneficial for your company’s local reputation; not only will it rapidly increase your number of contacts, it can easily show prospective customers or clients the basics surrounding your personal philosophy and approach to business. Unfortunately, actually attracting people to your event can be difficult. Today’s customers are incredibly busy and do not have the…

Creative Summer BBQ Invitations

Seasonal & Special Events Ideas

Barbeque Invitation

As cherry blossoms fall and temperatures soar, it’s time to break out the grill. Bring people to your door this summer with an assortment of summer BBQ invitations from PaperDirect. You can print them out from the comfort of your office on quality designer paper, or customize free downloadable templates and have PaperDirect do the rest. Here’s a taste of the hot-off-the-grill…

How to Maximize the Potential of Seasonal Offers

Marketing & Sales Promotion Techniques

Seasonal offers are an effective marketing technique that can increase sales, as well as your customer base. No matter how long your seasonal sales, discounts or services last, you want to maximize the potential they offer your business. There are several ways you can do that to increase customer awareness of your holiday or season-related specials while also achieving a…

3 Effective Branding Strategies Online & Offline

Online Marketing Ideas

Island Republic Postcards by PaperDirect

Whether you’re connecting to the world of social media or building your name the old school way, quality branding is an essential for your business. Without a detailed branding strategy, you’ll be stuck trying to sell a product or service that is less than memorable. Fortunately, if your current branding approach is less than spectacular, you can turn things around…

Tips for Designing a Promotional Flyer

Marketing & Sales Promotion Techniques

Color Bazaar Border Paper by PaperDirect

Promotional flyers remain an effective way to draw other companies and businesses to your own. You can master the art of designing a promotional flyer by focusing on several key elements that can really make your flyer stand out. Some Tips: Eye-Catching Images The imagery is typically the first thing that draws people to your flyer, so select with care….

Order Easter Flyers in Plenty of Time for the Holiday!

Seasonal & Special Events Ideas

Hidden Eggs Border Papers by PaperDirect

Easter Sunday is March 31, 2013, so now is the time to order all your Easter holiday supplies like invitations, flyers and banners. Are you planning a big Easter egg hunt for all the kids in the family, or is your neighborhood having a special outdoor celebration on Easter? If so, you need to get the word out with Easter flyers from PaperDirect. You’ll…