5 Easy Ways to Write a Great Headline

Online Marketing Ideas

David Ogilvy, widely considered the father of modern advertising, once said, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent 80 cents out of your [marketing] dollar.” Obviously, headlines are important. Without a good headline, customers may never become interested enough to learn more…

How to Structure Your Online Content So That It Converts

Online Marketing Ideas

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If you’re like many small business owners, you juggle many different duties and responsibilities. You’re salesman, bookkeeper, order fulfillment, marketer and janitor. It can be difficult to keep all the balls in the air, especially when people keep throwing new ones at you. While we can’t help you with the janitorial duties (sorry!), we can help you with one aspect…

5 Business Email Holiday Etiquette Rules

Online Marketing Ideas

The holidays are almost upon us. To maintain your professional polish and keep inbox stress to a minimum, remember these rules of business email etiquette over the holidays: One: Reply Promptly and Helpfully Everyone gets a little harried during the holiday season. But, if input from you holds up important projects, you are slowing colleagues down at this hectic time….

4 Ways to Use LinkedIn for Your Business

Online Marketing Ideas

We all know that LinkedIn is the ideal place to have a personal profile about your business and professional experience. It’s basically an online ad about yourself that allows you to brag about all your skills. Using it for a company profile is a different story. LinkedIn has recently changed the format of its company pages to act more as…

6 Ways to Use Social Media During the Holidays

Online Marketing Ideas

With October behind us, it’s time to start thinking about the holiday season. Social media should be a huge part of your online marketing strategy these next couple months. We have discovered a few ways to use social media to shine like the star on top of your tree over the holidays. Get in the Spirit.  Don’t be afraid to…

Using Facebook for Business at the Holidays

Online Marketing Ideas

It’s that time of year again – when the holidays are just around the corner and you’re thinking about all the deals, sales and promotions you’ll be doing for your business. Every B2C (business to consumer) company knows that the holidays bring in huge numbers – whether it’s more traffic to your website or profits from sales. By now, you…

Improve Your Open Rate for Emails with These Tips

Online Marketing Ideas

If you’re sending emails as part of a marketing strategy, do you know what your open rate is? If not, and if you have never even heard of “open rate” for emails, let’s take a look at what open rate is and how you can improve your open rate to boost business. Open rate for emails indicates the percentage of…

Send Business Marketing Emails with PaperDirect & Constant Contact

Online Marketing Ideas

How to Send Business Marketing Emails Are you not utilizing email marketing for your business services because you’re not sure how to do it correctly?  Or do you have a business email marketing campaign running now that isn’t bringing you the returns you envisioned when it was created?  Have you failed to extend your email marketing campaigns to online conversion…

Online Marketing Tips–What’s New in 2012?

Online Marketing Ideas

Just as technology and the Internet are constantly evolving, so are online marketing strategies that work. New years bring new online marketing tips, so let’s take a look at some online marketing tip for small businesses that are taking off in 2012 according to “Small Business Trends,” a popular website for small business owners. “Small Business Trends” focuses on areas…

PaperDirect Partnership With Constant Contact Makes Email Marketing Easy!

Online Marketing Ideas

With everyone advertising online these days, having a website and creating an online marketing campaign are a must. If you are having difficulty merging onto the technological superhighway or already have dabbled in email marketing but could use some guidance, you have come to the right place. PaperDirect is happy to announce we have partnered with Constant Contact to provide…

Marketing Tips to Improve Your Visibility

Online Marketing Ideas

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Even with a limited budget, there are marketing tips to increase your company’s visibility and bring in revenue. According to the website, Entrepreneur, there are numerous ways you can market your business without spending a lot of money. Here are some marketing tips for the budget-conscious business owner or manager: Create and promote a customer loyalty program. The PaperDirect blog…

Online Marketing Ideas: Content is Still King

Online Marketing Ideas

Content marketing (or marketing your business online with quality, well-optimized content) has recently exploded onto the online marketing scene. Professionals in the field of marketing and Search Engine Optimization (SEO) will tell you that valuable content will produce gain good rankings by the search engines (Google, Bing, Yahoo, etc.), which, in turn, will bring more traffic to your website, and,…

Create a Business Email Address Quickly and Easily

Online Marketing Ideas

If you are trying to create a company email address, there are some things that should be taken into consideration. Most likely, a lot of people are going to see your business email address, so it is very important that it “matches” your business and is professional. By “matching” your business, here is what we mean. Say, for example, you…

Using Direct Mail Advertising Services in an Internet World

Online Marketing Ideas

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As a result of technology and the proliferation of the internet, many avenues for advertising products and services have changed drastically. Due to email marketing, banner ads and inline advertising on websites reaching far more people than almost any other form of advertising, many companies have dropped most other forms like direct mail. However, direct mail advertising services still have…

How to Create Business Emails

Online Marketing Ideas

In today’s business market, things move quickly. This means information has to flow as quickly as possible from one person to another so opportunities don’t get missed and issues can be handled. That means using email to get written data back and forth as well as sending attachments of documents and spreadsheets. But writing effective business emails isn’t as easy…

Marketing A New Business Online

Online Marketing Ideas

When you sit down and work on building a small business, there are lots of concepts for marketing online that you can use. Some cost lots of money and some are relatively inexpensive, and some can even be free, especially when you’re considering internet marketing. Small business marketing plans, especially those that are forward-looking, will have a wide variety of…