With everyone advertising online these days, having a website and creating an online marketing campaign are a must. If you are having difficulty merging onto the technological superhighway or already have dabbled in email marketing but could use some guidance, you have come to the right place. PaperDirect is happy to announce we have partnered with Constant Contact to provide…
If your business is solely dependent on website traffic or if your website to support your business is just not doing well on the search engines, there are online marketing tips you can implement to try to get the search engines, especially Google, to rank your website higher. High rankings mean more people are going to click on your website,…
What’s the best way to promote your business? How can you advertise your business and get your name in front of potential customers when money is tight or you’re just starting up? How can you get the word out about your business in the most affordable way? Promoting a business is an ongoing challenge for small businesses. Whether you’re just…
Even with a limited budget, there are marketing tips to increase your company’s visibility and bring in revenue. According to the website, Entrepreneur, there are numerous ways you can market your business without spending a lot of money. Here are some marketing tips for the budget-conscious business owner or manager: Create and promote a customer loyalty program. The PaperDirect blog…
Google unveiled Google+1 (plus 1) brand pages in mid 2011, enabling businesses and brands to join its social network. Since then, big names including Pepsi and Toyota have utilized the Google Plus feature to generate more traffic, sales and profit. But what is Google Plus One, and what can it do to help a small business owner such as yourself?…
Content marketing (or marketing your business online with quality, well-optimized content) has recently exploded onto the online marketing scene. Professionals in the field of marketing and Search Engine Optimization (SEO) will tell you that valuable content will produce gain good rankings by the search engines (Google, Bing, Yahoo, etc.), which, in turn, will bring more traffic to your website, and,…
Marketing & Sales Promotion Techniques Online Marketing Ideas
If you’re a business owner you may have mixed feelings about holiday advertising; in some aspects, it’s a great time to catch potential customers in a generous, festive spirit, while at the same time, money can be tight around the holidays and people may not be able to patronize your business. But with strategic, sensible holiday marketing tactics, you can…
There are hundreds of thousands of articles on the Web about how to market your website. After all, what better place to learn online marketing ideas than online? When people search for your particular type of business, a high ranking means your business will appear on page 1 of Google, Bing, Yahoo or whatever search engine deems it worthy of…
It’s evident that social media is here forever. Even those of you who were once averse to these seemingly juvenile chatting and hook up sites must admit that now, you too, make a habit of updating your Facebook status or Tweeting at least once a day. It’s ok. It’s nothing to be ashamed of. Facebook, Twitter and the like are…
Previously on the PaperDirect blog, we wrote about how Content is King and that to successfully brand your business, the content on your Web site must be well-written, original and well-optimized to be recognized and ranked by search engines like Google, Bing and Yahoo. Now, we want to get into the meat of the matter by discussing some tips to…
Well, it’s apparent that Facebook is just not a social media fad that teenagers were all atwitter (no pun intended) about a few years ago. Facebook is here to stay, and it’s actually being used by companies all over the world as a strategic marketing tool. Who would have thought that an online social site for kids to meet each…
Marketing & Sales Promotion Techniques Online Marketing Ideas
Working from home means marketing is the most important aspect of getting your company up and running. Since location may not play a role in marketing your home-based business, you must create amazing marketing campaigns to increase your customer base. Reaching prospective customers only in your immediate area will not do much to help your business succeed. Online, home-based businesses…
If you are trying to create a company email address, there are some things that should be taken into consideration. Most likely, a lot of people are going to see your business email address, so it is very important that it “matches” your business and is professional. By “matching” your business, here is what we mean. Say, for example, you…
Marketing & Sales Promotion Techniques Online Marketing Ideas
Paper newsletters are an excellent way to show your customers that you care enough to take the time to organize and send out information using something that is rarely used these days–snail mail. Here are some suggestions on how to start a newsletter people will read: Come up with a catchy name for your custom newsletter (avoid something like, “My…
As a result of technology and the proliferation of the internet, many avenues for advertising products and services have changed drastically. Due to email marketing, banner ads and inline advertising on websites reaching far more people than almost any other form of advertising, many companies have dropped most other forms like direct mail. However, direct mail advertising services still have…
In today’s business market, things move quickly. This means information has to flow as quickly as possible from one person to another so opportunities don’t get missed and issues can be handled. That means using email to get written data back and forth as well as sending attachments of documents and spreadsheets. But writing effective business emails isn’t as easy…
Small businesses are usually Mom and Pop outfits that cater to a local clientele. However, there are times that these small businesses do seek to find a nationwide appeal, so finding the ways and means to reach out and get to a larger audience is necessary. But some of the tips you can use to reach nationwide audiences are effective…
When you sit down and work on building a small business, there are lots of concepts for marketing online that you can use. Some cost lots of money and some are relatively inexpensive, and some can even be free, especially when you’re considering internet marketing. Small business marketing plans, especially those that are forward-looking, will have a wide variety of…
Marketing & Sales Promotion Techniques Online Marketing Ideas
Regardless of whether you’re a small company or a large company, letting both your employees and your clients know what is going on with your organization is a very good way of showing your company is strong, plugged in. Having effective newsletters give employees and clients alike the ability to stay up to date on corporate ideas, goals and provides…