{"id":13441,"date":"2014-08-29T08:52:39","date_gmt":"2014-08-29T14:52:39","guid":{"rendered":"http:\/\/www.paperdirect.com\/blog\/?p=13441"},"modified":"2023-01-16T09:01:36","modified_gmt":"2023-01-16T15:01:36","slug":"5-fun-and-effective-ways-to-promote-your-pumpkin-patch","status":"publish","type":"post","link":"https:\/\/www.paperdirect.com\/blog\/2014\/08\/5-fun-and-effective-ways-to-promote-your-pumpkin-patch\/","title":{"rendered":"5 Effective Ways to Promote Your Pumpkin Patch"},"content":{"rendered":"\n
\"Pumpkin<\/a><\/figure><\/div>\n\n\n\n

Autumn<\/a> is just around the corner and with it comes crisp days, falling leaves and of course, Halloween<\/a>!<\/p>\n\n\n\n

As a pumpkin patch owner, your marketing window is short. Start advertising too soon and customers might forget by the time they\u2019re ready to buy. Advertise too late and they may visit a competitor.<\/p>\n\n\n\n

Plus, like most small business owners, your hands are already full with many other tasks. So effective, cost-efficient, and low-stress advertising is a must.<\/p>\n\n\n\n

Luckily, with a little planning and a few simple and fun marketing strategies, your patch will be the one everyone flocks to!<\/p>\n\n\n\n\n\n

1. Reach out to moms\u2019 groups, schools, and daycares.<\/h2>\n\n\n\n

Contacting groups that cater to kids is a smart use of your marketing dollars. Create impactful but inexpensive flyers using festive seasonal papers<\/a> with matching envelopes<\/a>. Or opt for colorful postcards<\/a> in oranges and yellows.<\/p>\n\n\n\n

Be sure to handwrite the addresses and use a real stamp; these methods have been shown to increase both open and response rates.<\/p>\n\n\n\n

2. Host family-friendly weekend events.<\/h2>\n\n\n\n

What mom or dad isn\u2019t looking for a low-cost, wholesome activity to keep the kiddos entertained? In addition to increasing sales, these events will garner you the everlasting gratitude of frazzled parents everywhere.<\/p>\n\n\n\n

Depending on your budget, make it as large or small as you like. Sack races, bobbing for apples, a bounce house and face painting are always big crowd pleasers. And don\u2019t forget the hot cider!<\/p>\n\n\n\n

3. Partner with a nonprofit.<\/h2>\n\n\n\n

Most nonprofits are eager to team up with local businesses to raise much-needed funds. Consider hosting a \u201cPumpkins for Charity\u201d day and donate a portion of the proceeds to your favorite nonprofit.<\/p>\n\n\n\n

Organizations that assist children and\/or families are logical choices. With their help, you\u2019ll reach more people than you would alone, and at the same time, create buzz and goodwill within your community.<\/p>\n\n\n\n

4. Sponsor a pumpkin carving or painting contest.<\/h2>\n\n\n\n

Again, partnering with another organization will help cut costs and expand your reach.<\/p>\n\n\n\n

Approach a local grocery store or keep an eye out for fall festivals in your area. Provide supplies and allow individuals to enter for the cost of a pumpkin. And bystanders will appreciate coupons and flyers.<\/p>\n\n\n\n

5. Promote with big, colorful vinyl banners<\/a>.<\/h2>\n\n\n\n
\"\"\/<\/figure><\/div>\n\n\n\n

Whether you\u2019re advertising an event or just driving passers-by to your patch, fall banners are the way to go. Scout out a few choice spots around town to display your banners. For added impact, come up with creative ways to hang them.<\/p>\n\n\n\n

For example, hay bales or scarecrows are a sure-fire way to attract even more attention.<\/p>\n\n\n\n

PaperDirect has a bounty of seasonal papers and banners that can help you carve out a tidy profit this fall! Come see them all at PaperDirect.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Autumn is just around the corner and with it comes crisp days, falling leaves and of course, Halloween! As a<\/p>\n","protected":false},"author":7,"featured_media":13493,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"footnotes":""},"categories":[4],"tags":[115,10,199,211],"class_list":["post-13441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-marketing-ideas","tag-business-flyers","tag-flyer","tag-halloween","tag-postcards"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.paperdirect.com\/blog\/wp-json\/wp\/v2\/posts\/13441"}],"collection":[{"href":"https:\/\/www.paperdirect.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.paperdirect.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.paperdirect.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.paperdirect.com\/blog\/wp-json\/wp\/v2\/comments?post=13441"}],"version-history":[{"count":5,"href":"https:\/\/www.paperdirect.com\/blog\/wp-json\/wp\/v2\/posts\/13441\/revisions"}],"predecessor-version":[{"id":19536,"href":"https:\/\/www.paperdirect.com\/blog\/wp-json\/wp\/v2\/posts\/13441\/revisions\/19536"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.paperdirect.com\/blog\/wp-json\/wp\/v2\/media\/13493"}],"wp:attachment":[{"href":"https:\/\/www.paperdirect.com\/blog\/wp-json\/wp\/v2\/media?parent=13441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.paperdirect.com\/blog\/wp-json\/wp\/v2\/categories?post=13441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.paperdirect.com\/blog\/wp-json\/wp\/v2\/tags?post=13441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}