{"id":15642,"date":"2015-09-01T10:34:34","date_gmt":"2015-09-01T16:34:34","guid":{"rendered":"http:\/\/www.paperdirect.com\/blog\/?p=15642"},"modified":"2015-09-04T10:35:11","modified_gmt":"2015-09-04T16:35:11","slug":"business-card-checklist-what-to-include","status":"publish","type":"post","link":"https:\/\/www.paperdirect.com\/blog\/2015\/09\/business-card-checklist-what-to-include\/","title":{"rendered":"Business Card Checklist: What to Include"},"content":{"rendered":"

\u201cMany people overlook the value of having a professional business card that accurately reflects your brand image, yet this small piece of paper can be an important part of your collateral package,\u201d writes <\/span>Entrepreneur <\/span><\/i>contributor John Williams<\/span><\/a>. \u201cIt’s often the first item prospects receive from you, so it’s your first opportunity to make a strong, positive impression on them.\u201d <\/span><\/p>\n

\"business<\/p>\n

Whether you\u2019re a small business owner, the CEO of a national corporation, or a dedicated employee of a company, <\/span>business cards<\/span><\/a> are an essential piece of marketing collateral. In a digital age, you might wonder if paper business cards are worth the investment, and in fact, they are, as business cards help potential leads, clients, and employees develop a personal connection with a person at your organization. Use the following business card checklist to design effective on-the-go promotional material. <\/span><\/p>\n

Business Name and Logo <\/b><\/h2>\n

A business card helps spread the word about business. Be sure to include your company\u2019s name and its logo on your business cards. This helps to forge a connection between your business and the people you give your cards. <\/span><\/p>\n

Individual Name <\/b><\/h2>\n

Business cards should be printed for everyone in your business. That means creating cards that are personalized for every employee. You never know when a lower-level worker might meet someone who can bring new revenue streams to your business. <\/span><\/p>\n

Job Title <\/b><\/h2>\n

Each employee\u2019s job title should be included on their business cards. While you don\u2019t want your business card completely covered in information, including a person\u2019s role on their customized cards provides a level of detail that others consider relevant and important. Ultimately, including a job title establishes credibility while giving people outside of your company a small glimpse into its inner workings. <\/span><\/p>\n

Social Media <\/b><\/h2>\n

Highlight the social media channel your company uses to tell its story, whether it\u2019s Facebook, YouTube, LinkedIn, Instagram, Google+, or Twitter. People are more likely to engage with your brand on a social media network to learn more about how your business can serve them. <\/span><\/p>\n

\"checklist\"<\/p>\n

Pertinent Contact Information <\/b><\/h2>\n

For many companies, their brick-and-mortar address isn\u2019t as important as their website address. Shrewdly consider the contact information you\u2019ve considered printing on your business cards. In most cases, a phone number, web address, email address are enough. <\/span><\/p>\n

High Quality Design and Print <\/b><\/h2>\n

Business cards is not an area to cut corners. Cheap paper, generic clip art, and bargain bin printing will set your business cards apart from the pack in a very bad way. You\u2019ll immediately see the value of high quality business cards when you hand one to a potential client and they are visibly impressed. Investing in high quality business cards is an investment in marketing your company. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cMany people overlook the value of having a professional business card that accurately reflects your brand image, yet this small<\/p>\n","protected":false},"author":7,"featured_media":15643,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"footnotes":""},"categories":[51],"tags":[],"class_list":["post-15642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-designing-business-communication"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.paperdirect.com\/blog\/wp-json\/wp\/v2\/posts\/15642"}],"collection":[{"href":"https:\/\/www.paperdirect.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.paperdirect.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.paperdirect.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.paperdirect.com\/blog\/wp-json\/wp\/v2\/comments?post=15642"}],"version-history":[{"count":3,"href":"https:\/\/www.paperdirect.com\/blog\/wp-json\/wp\/v2\/posts\/15642\/revisions"}],"predecessor-version":[{"id":15709,"href":"https:\/\/www.paperdirect.com\/blog\/wp-json\/wp\/v2\/posts\/15642\/revisions\/15709"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.paperdirect.com\/blog\/wp-json\/wp\/v2\/media\/15643"}],"wp:attachment":[{"href":"https:\/\/www.paperdirect.com\/blog\/wp-json\/wp\/v2\/media?parent=15642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.paperdirect.com\/blog\/wp-json\/wp\/v2\/categories?post=15642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.paperdirect.com\/blog\/wp-json\/wp\/v2\/tags?post=15642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}