{"id":16068,"date":"2015-11-25T08:10:56","date_gmt":"2015-11-25T15:10:56","guid":{"rendered":"http:\/\/www.paperdirect.com\/blog\/?p=16068"},"modified":"2015-11-25T08:10:56","modified_gmt":"2015-11-25T15:10:56","slug":"ways-to-encourage-people-to-keep-your-handout","status":"publish","type":"post","link":"https:\/\/www.paperdirect.com\/blog\/2015\/11\/ways-to-encourage-people-to-keep-your-handout\/","title":{"rendered":"Ways to Encourage People to Keep your Handout"},"content":{"rendered":"

\"Ways<\/p>\n

Post cards. Brochures. Business cards. Flyers. You’ve spent hours perfecting the look, style and wording on your business handouts. Now, make sure people keep a hold of them. How? Each piece of promotional material should not only show off your business, it should also provide value.<\/span><\/p>\n

Add a calendar.<\/b><\/h2>\n

A handy, miniature 12-month calendar printed on the back of your <\/span>business card<\/span><\/a> means your name and business logo will earn a place in your potential client’s wallet. Or, consider adding a month calendar highlighting specials or sales for the next 30 days on the back of your next post card mailing.<\/span><\/p>\n

Print a coupon.<\/b><\/h2>\n

Everyone loves a discount. A clippable coupon fits perfectly on the back of your business brochure or mailer. If you’re ordering a large quantity of promotional materials to hand out over time, make sure the coupon expiration date isn’t too soon and becomes obsolete before you hand out all the papers.<\/span><\/p>\n

Create a punch card.<\/b><\/h2>\n

A rewards program keeps people coming back for more in hopes of earning something free or gaining a discount. A punch card offering “Buy 10, Get 1 Free” or something similar ensures they keep your materials handy for each time they shop with you.<\/span><\/p>\n

Offer a referral program.<\/b><\/h2>\n

Does your business thrive on word-of-mouth customers? Add an online ordering referral code to your business cards or current advertisement. Each time the code is shared and used, both the sharer and new customer get a percentage off their order or a small credit to their account.<\/span><\/p>\n

Include a recipe.<\/b><\/h2>\n

Does your industry have anything to do with food? Tempt customers to keep your promotional materials by offering a simple, delicious recipe to two. If you send out monthly pamphlets, people will start to look forward to both your news and your culinary ideas!<\/span><\/p>\n

Highlight a tip.<\/b><\/h2>\n

Offer a helpful checklist or practical how-to tip on the back of your business card. For example, a veterinarian’s business card could highlight CPR procedures for pets or a car salesman could provide a checklist of routine auto maintenance tasks based on mileage milestones.<\/span><\/p>\n

So, is it time to refresh your collection of promotional materials? Paper Direct offers unique options for everything from <\/span>postcards<\/span><\/a> to brochures and everything in between. Shop online now!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Post cards. Brochures. Business cards. Flyers. You’ve spent hours perfecting the look, style and wording on your business handouts. Now,<\/p>\n","protected":false},"author":7,"featured_media":16069,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"footnotes":""},"categories":[51],"tags":[92],"class_list":["post-16068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-designing-business-communication","tag-business-cards-2"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.paperdirect.com\/blog\/wp-json\/wp\/v2\/posts\/16068"}],"collection":[{"href":"https:\/\/www.paperdirect.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.paperdirect.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.paperdirect.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.paperdirect.com\/blog\/wp-json\/wp\/v2\/comments?post=16068"}],"version-history":[{"count":2,"href":"https:\/\/www.paperdirect.com\/blog\/wp-json\/wp\/v2\/posts\/16068\/revisions"}],"predecessor-version":[{"id":16071,"href":"https:\/\/www.paperdirect.com\/blog\/wp-json\/wp\/v2\/posts\/16068\/revisions\/16071"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.paperdirect.com\/blog\/wp-json\/wp\/v2\/media\/16069"}],"wp:attachment":[{"href":"https:\/\/www.paperdirect.com\/blog\/wp-json\/wp\/v2\/media?parent=16068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.paperdirect.com\/blog\/wp-json\/wp\/v2\/categories?post=16068"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.paperdirect.com\/blog\/wp-json\/wp\/v2\/tags?post=16068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}