![\"st-patricks-day-marketing-ideas-paper-direct\"](\"\/blog\/media\/Paper-Direct-1.png\")
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Everyone knows that St. Patrick\u2019s Day can be loads of fun with friends and family getting together for parades, corned beef, green beer, and traditional Celtic singalongs. So why not take the opportunity to inspire your customers to get into the Irish spirit on Friday, March 17, 2017. <\/span><\/p>\n Help your shoppers finding the pot o\u2019 gold at the end of the rainbow with these seven St. Patrick\u2019s Day marketing ideas. <\/span><\/p>\n Prepare ahead of time for St. Patrick\u2019s Day by stocking up on anything and everything green and\/or related to Irish culture. Rename any services offered with St. Patrick Day\u2019s monikers. When March rolls around, you\u2019ll be ready to share pictures and descriptions of everything St. Patrick\u2019s Day related that your business has available. Displays of green products or merchandise exclusively from Ireland will play extremely well. \u00a0<\/span><\/p>\n Of course, you probably can\u2019t afford to send your clients to Ireland, but that doesn\u2019t mean they can\u2019t feel like they\u2019re already there while they are visiting your business. Decorate for St. Patrick\u2019s Day, play Celtic music, and offer seasonal treats to anyone who comes in. \u00a0Mail <\/span>invitations<\/span><\/a> to past customers and potential leads to join you and your staff on a journey to Ireland that doesn\u2019t require a passport. <\/span><\/p>\n An easy way to promote a sale during the month of March, tie in promotions with St. Patrick\u2019s Day themes. From lucky savings on items marked with four-leaf clovers to major savings at the end of the rainbow – get creative with how you incorporate St. Patrick\u2019s Day into your marketing efforts. <\/span><\/p>\n It\u2019s always a good time to enjoy a cocktail and some appetizers, especially when it\u2019s St. Patrick\u2019s Day. Invite clients to a St. Patrick\u2019s Day happy hour complete with Irish whiskey, Guinness, green beer and a sampling of Irish delicacies. This event is the perfect opportunity to re-engage former clients and connect with potential new ones. <\/span><\/p>\n No coupon necessary! Use social channels and email marketing to let shoppers know that they can save a certain percent on their purchases if they come in wearing green for St. Patrick\u2019s Day. Snap pictures of your customers in green to use on Facebook, Instagram, Twitter, and other digital marketing platforms to encourage more people to come in. \u00a0You can also promote the discount by sending on <\/span>St. Patrick\u2019s Day themed mailers<\/span><\/a>. <\/span><\/p>\n Use Facebook or Instagram as a platform for a contest where users submit photos of their favorite leprechauns (kids and\/or pets decked out in their finest green attire). Anyone who submits a photo can receive a small discount on their next purchase. The photo that gets the most likes can win a gift certificate to your business. <\/span><\/p>\n In the days leading up to St. Patrick\u2019s Day, use social media to share Irish recipes, trivia, historical facts, funny pictures, and anything else interesting that relates to this holiday. While you might be skeptical because these social media posts don\u2019t directly promote your business, don\u2019t be. This content will engage users and raise awareness for your brand, thus encouraging clickthroughs and purchases. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":" Everyone knows that St. Patrick\u2019s Day can be loads of fun with friends and family getting together for parades, corned<\/p>\n","protected":false},"author":7,"featured_media":16915,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-16914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-marketing-ideas"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.paperdirect.com\/blog\/wp-json\/wp\/v2\/posts\/16914"}],"collection":[{"href":"https:\/\/www.paperdirect.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.paperdirect.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.paperdirect.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.paperdirect.com\/blog\/wp-json\/wp\/v2\/comments?post=16914"}],"version-history":[{"count":3,"href":"https:\/\/www.paperdirect.com\/blog\/wp-json\/wp\/v2\/posts\/16914\/revisions"}],"predecessor-version":[{"id":16918,"href":"https:\/\/www.paperdirect.com\/blog\/wp-json\/wp\/v2\/posts\/16914\/revisions\/16918"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.paperdirect.com\/blog\/wp-json\/wp\/v2\/media\/16915"}],"wp:attachment":[{"href":"https:\/\/www.paperdirect.com\/blog\/wp-json\/wp\/v2\/media?parent=16914"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.paperdirect.com\/blog\/wp-json\/wp\/v2\/categories?post=16914"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.paperdirect.com\/blog\/wp-json\/wp\/v2\/tags?post=16914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Prepare for the Green Surge <\/b><\/h2>\n
A Trip to Ireland <\/b><\/h2>\n
Save a Pot o\u2019 Gold Promotion <\/b><\/h2>\n
Host a St. Patrick\u2019s Day Happy Hour <\/b><\/h2>\n
Wear Green, Save Green <\/b><\/h2>\n
Create a Social Media Experience <\/b><\/h2>\n
Share St. Patrick\u2019s Day Info<\/b><\/h2>\n