{"id":16926,"date":"2017-02-14T14:12:19","date_gmt":"2017-02-14T21:12:19","guid":{"rendered":"http:\/\/www.paperdirect.com\/blog\/?p=16926"},"modified":"2017-02-14T14:14:53","modified_gmt":"2017-02-14T21:14:53","slug":"how-to-market-your-online-course-and-get-more-signups","status":"publish","type":"post","link":"https:\/\/www.paperdirect.com\/blog\/2017\/02\/how-to-market-your-online-course-and-get-more-signups\/","title":{"rendered":"How to Market Your Online Course and Get More Signups"},"content":{"rendered":"

\"how-to-market-online-courses-to-get-more-signups-paper-direct\"<\/p>\n

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So you\u2019ve created an awesome online course that can help dozens, hundreds or even thousands of people\u2013if only they\u2019d sign up for it. And the only way they\u2019re likely to sign up for it is if they know the course exists and are intrigued enough to explore it. How do you market an online course to achieve just that? By tackling three distinct strategies, each of which are packed with various methods designed to spread the word and arouse curiosity.<\/p>\n

Stir up Intrigue<\/b><\/h2>\n

Giving folks a taste of what\u2019s in store with your course is easy: give them a\u00a0<\/span>sneak peek<\/span><\/a> of what to expect. Here you can offer a portion of the course at no cost, a free test drive of the course for a certain number of days, or a few interesting course graphics or takeaways. Podcasts and webinars featuring some of your core course content can also work.<\/span><\/p>\n

If people have a real feel of what they\u2019ll be learning, and the subject excites them, your sneak peek may be just enough to get them hooked.<\/span><\/p>\n

Provide Credibility<\/b><\/h2>\n

Bolstering the credibility of the course \u2013 and yourself \u2013 is another handy strategy that goes on the list of how to market an online course. Strengthening credibility in both departments can be done by:<\/span><\/p>\n