5 Easy Ways to Write a Great Headline

Online Marketing Ideas

David Ogilvy, widely considered the father of modern advertising, once said, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent 80 cents out of your [marketing] dollar.” Obviously, headlines are important. Without a good headline, customers may never become interested enough to learn more…

Trends for Social Media in 2013

Online Marketing Ideas

Every small business should know by now that social media needs to be part of an established marketing strategy. While putting together your plan for Social Media in 2013, there are few new trends that are important to consider. Social Reviews If people aren’t already purchasing your goods or services, they are online researching which ones are the best to…

6 Ways to Use Social Media During the Holidays

Online Marketing Ideas

With October behind us, it’s time to start thinking about the holiday season. Social media should be a huge part of your online marketing strategy these next couple months. We have discovered a few ways to use social media to shine like the star on top of your tree over the holidays. Get in the Spirit.  Don’t be afraid to…

Using Facebook for Business at the Holidays

Online Marketing Ideas

It’s that time of year again – when the holidays are just around the corner and you’re thinking about all the deals, sales and promotions you’ll be doing for your business. Every B2C (business to consumer) company knows that the holidays bring in huge numbers – whether it’s more traffic to your website or profits from sales. By now, you…

Send Business Marketing Emails with PaperDirect & Constant Contact

Online Marketing Ideas

How to Send Business Marketing Emails Are you not utilizing email marketing for your business services because you’re not sure how to do it correctly?  Or do you have a business email marketing campaign running now that isn’t bringing you the returns you envisioned when it was created?  Have you failed to extend your email marketing campaigns to online conversion…

Business Promotion Ideas to Get Your Name Out There

Online Marketing Ideas

Wavy Film Strip Business Cards

What’s the best way to promote your business? How can you advertise your business and get your name in front of potential customers when money is tight or you’re just starting up? How can you get the word out about your business in the most affordable way? Promoting a business is an ongoing challenge for small businesses. Whether you’re just…

More Online Marketing Ideas

Online Marketing Ideas

It’s evident that social media is here forever. Even those of you who were once averse to these seemingly juvenile chatting and hook up sites must admit that now, you too, make a habit of updating your Facebook status or Tweeting at least once a day. It’s ok. It’s nothing to be ashamed of. Facebook, Twitter and the like are…

How Facebook Can Help Market Your Business

Online Marketing Ideas

Sweet Swirl Business Cards

Well, it’s apparent that Facebook is just not a social media fad that teenagers were all atwitter (no pun intended) about a few years ago. Facebook is here to stay, and it’s actually being used by companies all over the world as a strategic marketing tool. Who would have thought that an online social site for kids to meet each…

Marketing A New Business Online

Online Marketing Ideas

When you sit down and work on building a small business, there are lots of concepts for marketing online that you can use. Some cost lots of money and some are relatively inexpensive, and some can even be free, especially when you’re considering internet marketing. Small business marketing plans, especially those that are forward-looking, will have a wide variety of…