Marketing is invaluable in reaching a target audience and generating positive word of mouth. In addition to traditional offline paper marketing materials like business cards and flyers, businesses should be covered in the virtual world as well. Here are eight key things every business should know about online marketing: 1. Websites are wonderful Foundational to your online marketing campaign is your website….
Autumn is just around the corner and with it comes crisp days, falling leaves and of course, Halloween! As a pumpkin patch owner, your marketing window is short. Start advertising too soon and customers might forget by the time they’re ready to buy. Advertise too late and they may visit a competitor. Plus, like most small business owners, your hands…
Designing Your Business Communication
When you are launching a new business or creating a fresh identity for a current organization, you will want to take the time to create a branding strategy that will work for your company. Once you have created your new brand, you will want to present it to the world — but you have to feel completely confident in the…
An open house can be highly beneficial for your company’s local reputation; not only will it rapidly increase your number of contacts, it can easily show prospective customers or clients the basics surrounding your personal philosophy and approach to business. Unfortunately, actually attracting people to your event can be difficult. Today’s customers are incredibly busy and do not have the…
Seasonal & Special Events Ideas
As cherry blossoms fall and temperatures soar, it’s time to break out the grill. Bring people to your door this summer with an assortment of summer BBQ invitations from PaperDirect. You can print them out from the comfort of your office on quality designer paper, or customize free downloadable templates and have PaperDirect do the rest. Here’s a taste of the hot-off-the-grill…
Marketing & Sales Promotion Techniques
Seasonal offers are an effective marketing technique that can increase sales, as well as your customer base. No matter how long your seasonal sales, discounts or services last, you want to maximize the potential they offer your business. There are several ways you can do that to increase customer awareness of your holiday or season-related specials while also achieving a…
Whether you’re connecting to the world of social media or building your name the old school way, quality branding is an essential for your business. Without a detailed branding strategy, you’ll be stuck trying to sell a product or service that is less than memorable. Fortunately, if your current branding approach is less than spectacular, you can turn things around…
Marketing & Sales Promotion Techniques
Promotional flyers remain an effective way to draw other companies and businesses to your own. You can master the art of designing a promotional flyer by focusing on several key elements that can really make your flyer stand out. Some Tips: Eye-Catching Images The imagery is typically the first thing that draws people to your flyer, so select with care….
Seasonal & Special Events Ideas
Easter Sunday is March 31, 2013, so now is the time to order all your Easter holiday supplies like invitations, flyers and banners. Are you planning a big Easter egg hunt for all the kids in the family, or is your neighborhood having a special outdoor celebration on Easter? If so, you need to get the word out with Easter flyers from PaperDirect. You’ll…
Marketing & Sales Promotion Techniques
Do you have a fall event you’d like to announce with a flyer? Fall border paper from PaperDirect will jazz up your flyer and with autumnal colors like bold orange, earthy brown and sunflower yellow, your fall celebration flyer will surely be noticed! Some of our Favorites: [one_third][/one_third][one_third] [/one_third][one_third_last][/one_third_last] [one_third][/one_third] [one_third][/one_third] [one_third_last][/one_third_last] Flyers are a great tool to announce a wide…
Marketing & Sales Promotion Techniques
Flyers are, perhaps, one of the most under-utilized tools to get information out to a large number of people in a short amount of time and at a fairly low cost. You will most often see flyers advertising new businesses, promoting upcoming concerts, touting certain religious beliefs, or spreading political messages. Why You Need Back to School Flyers The uses for…
Marketing & Sales Promotion Techniques
A well planned flyer can be a powerful marketing tool PaperDirect has a wide variety of flyer papers that can be used to promote your business. Pass them out at events, place on doors, or partner with other local business.
Marketing & Sales Promotion Techniques
If you think making a business flyer is way beyond your creative ability, PaperDirect can change your way of thinking by providing step-by-step instructions for making business flyers. We can show you the steps of how to make a business flyer that looks professional, eye-catching and memorable. Using PaperDirect’s flyer templates, you can save money and time by doing it…
Seasonal & Special Events Ideas
Even the best laid plans of mice and men go awry and when that means you forgot to have invitations or flyers made, that can be a real problem. However, there are ways to get around issues like that, take care of business, save the day and come off looking like a hero instead of a heel. With the online…
Watch how easy it is to make party flyers with flyer templates at home from PaperDirect. In this video you will learn how to quickly create printable party flyers that you can print right from your very own home computer. PaperDirect has a large selection of printable flyer templates to go with your party theme. Using PaperDirect’s print at home…
Marketing & Sales Promotion Techniques
Flyers can make up the backbone of a very effective marketing campaign if done right. Using a unique flyer design to enhance and power advertising at conventions, trade shows and even parking lot blitzes can push your business into an entirely new level. To make it work though, several things have to work together. Here are a few things you’ll…