Fun Graduation Party Ideas to Keep You Top of Class

Seasonal & Special Events Ideas


Graduation from high school or college is a monumental achievement that deserves to be celebrated in style! From invitations to decorations, we have a few fun graduation party ideas and tips that will help make the day extra memorable. Use Creative and Exciting Invitations There is no better way to reach out to friends and family and set the tone…

Small Business Tip #11 – Customer Appreciation

Marketing & Sales Promotion Techniques

small business tip 11

The year is winding down, so get organized! Before you usher in 2015 create a plan-of-action to let to your customers know just how much they mean to you in the new year. Here’s five office staples to keep on hand: Thank you cards: Send hand-written notes to your top customers after a large sale or transaction. Discount postcards: Need…

Small Business Tip #9 – Email Campaigning 101

Online Marketing Ideas

Tip 9 Small Business

Grab the attention of online shoppers by launching a holiday email campaign. Build trust with your audience and watch the sales roll in. Here’s how! Set up an email service. For example, MailChimp allows customers to subscribe to your e-newsletter via your website or social media pages so they never miss a special offer or update from you. On the…

Small Business Tip #6 – Promotion Ideas

Marketing & Sales Promotion Techniques

small business tip 6

Christmas candy displays line supermarket aisles while tinsel and twinkle lights dominate craft and hobby stores. So, what are you waiting for? Now is the time to start promoting your holiday specials, sales and services. Most retailers launch holiday promotions in October or November — some even earlier. So grab the calendar and start mapping out your methods of spreading…

Small Business Tip #4 – Get Personal

Marketing & Sales Promotion Techniques

Tip #4 Small Business

Remember how excited you were last time you received a handwritten card in the mail? Bring that same joy to your customers and partners this Christmas. To your Customers: If your small business is growing in leaps and bounds, and you simply have too many customers in your database to address that many envelopes, wow them with a special customer…

Small Business Tip #2 – Competitive Analysis

Designing Your Business Communication

Small Business ideas for Christmas Tip 2

There’s no need to reinvent the wheel when you’re a small business. Look to what both you and your competitors did last holiday season to drive sales when planning this year’s holiday promotion. Ask yourself: What worked well for your company? What worked well for the competition? What mistakes were made? Take time to analyze the successes or failures from…

Christmas Recognition Tip #2 – Plan the Party

Recognition & Motivation Ideas

Tip #2 recognition

Nothing screams gratitude like treating your colleagues to an end-of-year party. Start planning the festive gathering now to make it the talk of the office all January-long. Here’s a few planning ideas to get you started: Will the party have a theme? Maybe it can tie in with a company slogan or the biggest project tackled during the year? If…

Christmas Party Planning Tip #2 – Brainstorm

Event Planning Tips

You have a budget in place. Your dream of having an amazing Christmas party is real. Now you need to find a place to host the event. Think through your list of friends and colleagues. Do any of them have connections at a local venue? Is there a location in your city that makes you smile each time you visit?…

5 Effective Ways to Promote Your Pumpkin Patch

Business Marketing Ideas

Autumn is just around the corner and with it comes crisp days, falling leaves and of course, Halloween! As a pumpkin patch owner, your marketing window is short. Start advertising too soon and customers might forget by the time they’re ready to buy. Advertise too late and they may visit a competitor. Plus, like most small business owners, your hands…

8 Bold “Save the Date!” Ideas

DIY Invitation Ideas

Finishing Touch Save The Date Postcards

In the last few years, the process of announcing wedding dates has transformed into a game of one-upmanship on Facebook, with each couple eager to gain the most feedback from friends and relatives. While a social media announcement is essential in this day and age, there’s still something special about receiving tangible wedding announcements. Consider spreading the great news with…

Halloween Postcards Make Effective Direct Mailers

Marketing & Sales Promotion Techniques

Black Magic Halloween Postcard Invitations

Many people consider Halloween to be the most fun of all the holidays, but it is one of the most commercially successful holidays. Don’t miss out on marketing opportunities for your small business by sending out Halloween postcards to market your products or service. You can be extremely creative with Halloween postcards to yield a “monster” return on your investment….

Halloween Postcards Make Fun Party Invitations

Seasonal & Special Events Ideas

Haunted Cemetery Postcards

If you’re looking to jazz up your Halloween party this year, try sending out Halloween postcards as your party invitations to mix things up a bit. If your friends, family or neighbors are counting on you to host the annual Halloween bash, you certainly don’t want to disappoint by sending out the same old boring invitations this year. Make it…

Use Oversized Postcards To Promote Your Business

Marketing & Sales Promotion Techniques

Tail Wags Oversized Postcards

When it comes to utilizing marketing tools that get your business noticed, size does matter. Over-sized postcards, sent via regular mail, are a great way to get prospective customers’ attention, and they can also be used to send existing customers special offers, announcements, and any other information you want to send a large number of people quickly and easily. PaperDirect…

Save the Date Postcards vs. Save the Date Magnets

DIY Invitation Ideas

Seashore Scene Save the Date Oversized Postcards

Everything you need to know about save the date events can be found right here on the PaperDirect blog. In addition to providing useful information about DIY (do-it-yourself) weddings and wedding etiquette, PaperDirect is also your one-stop online shopping source for DIY wedding necessities like wedding invitations, wedding reception cards, response cards, wedding thank you cards, and save the date…

Spring Time Postcards

Marketing & Sales Promotion Techniques

Use Spring Postcards for advertising a Spring sale or promotion, invite friends or clients to a Spring party, introduce new products or service, or to advertise a grand opening.  No matter what your event is postcards can help you get the word out.

Postcard Marketing Tips for All Types of Businesses

Marketing & Sales Promotion Techniques

Lucky Leprechaun Postcards

In a world where almost all communication and advertising tools are electronic, postcards are surprisingly making a comeback as an effective marketing tool for all types of businesses. Postcards are a simple, low-cost sales tool that are super easy to mail out. Even big companies and and colleges and universities are using colorful and even over-sized postcards to push their brand,…

Save the Date Postcards for Weddings and Other Occasions

DIY Invitation Ideas

Heart Shaped Wishes Photo Postcards

Save the Date postcards are a great way to send your guests a reminder about an upcoming event such as a party, shower, reunion or wedding. PaperDirect has an extensive line of save the date postcards in a variety of styles and designs, sure to please all different types of tastes. Save the date postcards are standard size (3.5″ X…

Easy Peasy Postcard Marketing

Marketing & Sales Promotion Techniques

Autumn Sky Postcards

Postcards are a great tool for quick and easy business marketing. If you are in the midst of opening a small business or have already opened and want to generate some more business, postcards and the right mailing list make a great combination. It is very important to have the right names on your mailing list for easy postcard marketing–be…