Now is the Time to Design Fall Newsletters

Marketing & Sales Promotion Techniques

Is there an upcoming event that you’ve been asked to announce? Do you have a large number of people on a mailing list, and you want to save time and money? If you have been given the task of designing and mailing fall newsletters, PaperDirect can help! Newsletters are a great way to announce company business, family events or send out mass invitations. Newsletters are also a great way to simply connect with people and let them know what’s going on this fall.

Purposes of Newsletters

Newsletters basically have three purposes:

  1. A promotional newsletter to sell something
  2. A relationship newsletter to communicate with family or members of the same group
  3. A professional newsletter sent to students, patients or church members

All three types of newsletters can take a seasonal approach, and fall is a great season to create festive, vibrant newsletters.

Direct Mail–A Lost Art?

PaperDirect newsletters come in two sizes: 8″X11″ two-sided or 11″X17″ for a four-page newsletter. The vibrant colors of fall such as oranges, reds, yellows, and browns will add a lovely seasonal tone to your announcement! You can send out fall newsletters announcing a special sale your business is having or a contest. Halloween stores can send out mass mailings advertising all the wonderful costumes they have in stock and other Halloween accessories like decorations for the house and yard. Maybe there’s a German restaurant in town that is holding an Oktoberfest celebration and is offering a buy one drink get one free. A newsletter would be a great way to spread the word and get customers in the door.

Is your place of business giving away free stuff to people who come shop in costume? How about candy donations for underprivileged children who may not be able to go trick or treating. Costume donation drives can be announced by sending out festive fall newsletters.

Do you want to connect with distant relatives this fall and let them know about upcoming family gatherings for Thanksgiving or Christmas. Fall newsletters with all the necessary information will allow plenty of time for family to make plans to join the festivities.

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