Every small business should know by now that social media needs to be part of an established marketing strategy. While putting together your plan for Social Media in 2013, there are few new trends that are important to consider. Social Reviews If people aren’t already purchasing your goods or services, they are online researching which ones are the best to…
With October behind us, it’s time to start thinking about the holiday season. Social media should be a huge part of your online marketing strategy these next couple months. We have discovered a few ways to use social media to shine like the star on top of your tree over the holidays. Get in the Spirit. Don’t be afraid to…
It’s that time of year again – when the holidays are just around the corner and you’re thinking about all the deals, sales and promotions you’ll be doing for your business. Every B2C (business to consumer) company knows that the holidays bring in huge numbers – whether it’s more traffic to your website or profits from sales. By now, you…
Get on the Social Media Bandwagon! Social media is here to stay! Whether you like or not, to survive in a highly competitive marketplace, you must keep up with the Joneses when it comes to social media. If you are already using social media to market your business, then good for you! But if you are not, you can probably…
How to Send Business Marketing Emails Are you not utilizing email marketing for your business services because you’re not sure how to do it correctly? Or do you have a business email marketing campaign running now that isn’t bringing you the returns you envisioned when it was created? Have you failed to extend your email marketing campaigns to online conversion…
Just as technology and the Internet are constantly evolving, so are online marketing strategies that work. New years bring new online marketing tips, so let’s take a look at some online marketing tip for small businesses that are taking off in 2012 according to “Small Business Trends,” a popular website for small business owners. “Small Business Trends” focuses on areas…
With everyone advertising online these days, having a website and creating an online marketing campaign are a must. If you are having difficulty merging onto the technological superhighway or already have dabbled in email marketing but could use some guidance, you have come to the right place. PaperDirect is happy to announce we have partnered with Constant Contact to provide…
What’s the best way to promote your business? How can you advertise your business and get your name in front of potential customers when money is tight or you’re just starting up? How can you get the word out about your business in the most affordable way? Promoting a business is an ongoing challenge for small businesses. Whether you’re just…
Even with a limited budget, there are marketing tips to increase your company’s visibility and bring in revenue. According to the website, Entrepreneur, there are numerous ways you can market your business without spending a lot of money. Here are some marketing tips for the budget-conscious business owner or manager: Create and promote a customer loyalty program. The PaperDirect blog…
Google unveiled Google+1 (plus 1) brand pages in mid 2011, enabling businesses and brands to join its social network. Since then, big names including Pepsi and Toyota have utilized the Google Plus feature to generate more traffic, sales and profit. But what is Google Plus One, and what can it do to help a small business owner such as yourself?…
It’s evident that social media is here forever. Even those of you who were once averse to these seemingly juvenile chatting and hook up sites must admit that now, you too, make a habit of updating your Facebook status or Tweeting at least once a day. It’s ok. It’s nothing to be ashamed of. Facebook, Twitter and the like are…
Well, it’s apparent that Facebook is just not a social media fad that teenagers were all atwitter (no pun intended) about a few years ago. Facebook is here to stay, and it’s actually being used by companies all over the world as a strategic marketing tool. Who would have thought that an online social site for kids to meet each…
Marketing & Sales Promotion Techniques Online Marketing Ideas
Working from home means marketing is the most important aspect of getting your company up and running. Since location may not play a role in marketing your home-based business, you must create amazing marketing campaigns to increase your customer base. Reaching prospective customers only in your immediate area will not do much to help your business succeed. Online, home-based businesses…