How to Market a Home-based Business
Working from home means marketing is the most important aspect of getting your company up and running. Since location may not play a role in marketing your home-based business, you must create amazing marketing campaigns to increase your customer base. Reaching prospective customers only in your immediate area will not do much to help your business succeed. Online, home-based businesses must reach prospective customers from all over the country not just your local market.
Print business cards and keep them with you at all times. Make sure they are the standard size professional business card so they fit into all business card holders that people carry in their wallets. Make the business card appealing and easy to read. Do not include too little or too much information. Also make sure your contact information is easy to find and easy to read. Avoid difficult-to-read fonts and anything else that might turn off the recipient of your business card.
Even small home-based businesses should have a website. Fancy websites do not impress prospective customers. Make sure your website is simple but gives all the necessary information about your home-based business. Again, including your contact information is absolutely imperative; make sure it’s easy to find and error free.
Create brochures and hand them out everywhere you go. Brochures are inexpensive to make and can reach a large number of people in a short amount of time. Professionally printed brochures should include some information about your company, graphics that show products you offer and, as always, your contact information.
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