Opening Day: How to Make to Most of your Business Opening

Online Marketing Ideas

Opening Day

Diving off the entrepreneurial precipice for the first time? Making plans for another profitable jaunt? Either way, any new enterprise can seem daunting with a thousand threads to tie off. That’s why a business opening checklist is indispensable, and we’ve got a couple of suggestions to add to yours. Before you throw open your doors, make sure to scratch off…

How to Structure Your Online Content So That It Converts

Online Marketing Ideas


If you’re like many small business owners, you juggle many different duties and responsibilities. You’re salesman, bookkeeper, order fulfillment, marketer and janitor. It can be difficult to keep all the balls in the air, especially when people keep throwing new ones at you. While we can’t help you with the janitorial duties (sorry!), we can help you with one aspect…

How Small Businesses can Compete Online

Online Marketing Ideas

In the past, when large businesses competed head-to-head with smaller ones, the winner was the larger businesses. However, today, thanks to many small businesses online presence, they are no longer being left in the dust by big corporations. Read below to learn how small businesses can compete online today: Be Entertaining: Consumers are more frequently surfing the web for no…

5 Useful Google Apps for Small Businesses

Online Marketing Ideas

Create invoices, letterheads, logos, as well as track and categorize your data. These are just a few of the tasks that you can complete with apps from Google. Here are five of the top rated Google Apps for Small Businesses. 1. Capsule CRM By Zestia First 30 Days free then $12 a month per user Capsule CRM offers you simple,…

5 Business Email Holiday Etiquette Rules

Online Marketing Ideas

The holidays are almost upon us. To maintain your professional polish and keep inbox stress to a minimum, remember these rules of business email etiquette over the holidays: One: Reply Promptly and Helpfully Everyone gets a little harried during the holiday season. But, if input from you holds up important projects, you are slowing colleagues down at this hectic time….

How to Brand Your Business Online

Designing Your Business Communication

Because your brand is your company’s face, you want people to easily find you. You really cannot put branding on the back burner as many people do. Branding can actually be the key to your success, so here are some tips on how to brand your business online because branding online is absolutely imperative in 2013. One thing that all…

Trends for Social Media in 2013

Online Marketing Ideas

Every small business should know by now that social media needs to be part of an established marketing strategy. While putting together your plan for Social Media in 2013, there are few new trends that are important to consider. Social Reviews If people aren’t already purchasing your goods or services, they are online researching which ones are the best to…

4 Ways to Use LinkedIn for Your Business

Online Marketing Ideas

We all know that LinkedIn is the ideal place to have a personal profile about your business and professional experience. It’s basically an online ad about yourself that allows you to brag about all your skills. Using it for a company profile is a different story. LinkedIn has recently changed the format of its company pages to act more as…

6 Ways to Use Social Media During the Holidays

Online Marketing Ideas

With October behind us, it’s time to start thinking about the holiday season. Social media should be a huge part of your online marketing strategy these next couple months. We have discovered a few ways to use social media to shine like the star on top of your tree over the holidays. Get in the Spirit.  Don’t be afraid to…

Using Facebook for Business at the Holidays

Online Marketing Ideas

It’s that time of year again – when the holidays are just around the corner and you’re thinking about all the deals, sales and promotions you’ll be doing for your business. Every B2C (business to consumer) company knows that the holidays bring in huge numbers – whether it’s more traffic to your website or profits from sales. By now, you…

Send Business Marketing Emails with PaperDirect & Constant Contact

Online Marketing Ideas

How to Send Business Marketing Emails Are you not utilizing email marketing for your business services because you’re not sure how to do it correctly?  Or do you have a business email marketing campaign running now that isn’t bringing you the returns you envisioned when it was created?  Have you failed to extend your email marketing campaigns to online conversion…

Online Marketing Tips–What’s New in 2012?

Online Marketing Ideas

Just as technology and the Internet are constantly evolving, so are online marketing strategies that work. New years bring new online marketing tips, so let’s take a look at some online marketing tip for small businesses that are taking off in 2012 according to “Small Business Trends,” a popular website for small business owners. “Small Business Trends” focuses on areas…

PaperDirect Partnership With Constant Contact Makes Email Marketing Easy!

Online Marketing Ideas

With everyone advertising online these days, having a website and creating an online marketing campaign are a must. If you are having difficulty merging onto the technological superhighway or already have dabbled in email marketing but could use some guidance, you have come to the right place. PaperDirect is happy to announce we have partnered with Constant Contact to provide…

Rank Higher with These Online Marketing Tips

Online Marketing Ideas

If your business is solely dependent on website traffic or if your website to support your business is just not doing well on the search engines, there are online marketing tips you can implement to try to get the search engines, especially Google, to rank your website higher. High rankings mean more people are going to click on your website,…

Business Promotion Ideas to Get Your Name Out There

Online Marketing Ideas

Wavy Film Strip Business Cards

What’s the best way to promote your business? How can you advertise your business and get your name in front of potential customers when money is tight or you’re just starting up? How can you get the word out about your business in the most affordable way? Promoting a business is an ongoing challenge for small businesses. Whether you’re just…

Small Business Owner? Google+1 May Help

Online Marketing Ideas

Google unveiled Google+1 (plus 1) brand pages in mid 2011, enabling businesses and brands to join its social network. Since then, big names including Pepsi and Toyota have utilized the Google Plus feature to generate more traffic, sales and profit. But what is Google Plus One, and what can it do to help a small business owner such as yourself?…

Online Marketing Ideas: Content is Still King

Online Marketing Ideas

Content marketing (or marketing your business online with quality, well-optimized content) has recently exploded onto the online marketing scene. Professionals in the field of marketing and Search Engine Optimization (SEO) will tell you that valuable content will produce gain good rankings by the search engines (Google, Bing, Yahoo, etc.), which, in turn, will bring more traffic to your website, and,…

Website Promotion–Online Marketing Ideas

Online Marketing Ideas

There are hundreds of thousands of articles on the Web about how to market your website. After all, what better place to learn online marketing ideas than online? When people search for your particular type of business, a high ranking means your business will appear on page 1 of Google, Bing, Yahoo or whatever search engine deems it worthy of…

More Online Marketing Ideas

Online Marketing Ideas

It’s evident that social media is here forever. Even those of you who were once averse to these seemingly juvenile chatting and hook up sites must admit that now, you too, make a habit of updating your Facebook status or Tweeting at least once a day. It’s ok. It’s nothing to be ashamed of. Facebook, Twitter and the like are…

Effective Web Content to Brand Your Business

Online Marketing Ideas

Bella 3 Panel Brochures

Previously on the PaperDirect blog, we wrote about how Content is King and that to successfully brand your business, the content on your Web site must be well-written, original and well-optimized to be recognized and ranked by search engines like Google, Bing and Yahoo. Now, we want to get into the meat of the matter by discussing some tips to…