Making the Right Impression with Your Trade Show Display Boards

Marketing & Sales Promotion Techniques

Trade shows and conventions are the place where everyone is looking for something. Being able to connect with people who are interested in what you’re doing or selling makes a trade show a veritable gold mine of contacts. However, if you don’t stand out and your booth isn’t making a good impression, that gold mine will pass you by. One way to make sure you get the attention you deserve is with trade show display boards.

Unlike flyers, brochures and samples, display boards are what catch attention first. Making them stand out is essential to having a successful booth. Whether they’re placed on an easel, hanging on the wall at the back of the booth or on the floor at the ends of the tables, trade show display boards make the first impression and create the atmosphere for the booth.

Regardless of what business you’re in, display boards give you the ability to show off your products, your company and your services to anyone passing by your booth. Using display boards to hook people as they come by is the perfect tool to build your contact base at the trade show. Reach everyone that comes by with great trade show display boards and you’ll have tons of new leads at the end of the show.

And display boards offer endless possibilities on how you work with them. Use them to display pictures of products, services lists, product information, attach document holders and use it as the distribution point for your flyers and brochures and even to display company info. Display boards let you show off anything you want and as large as they are, you can be assured that your messages will be seen.

Next time you’re at a trade show, take a look at how others are using their display boards. Not only will you get some good ideas from them, but you’ll also see what they’re missing. Being creative with display boards, how they’re laid out and what is put on them for display gives you an edge over your competition.  Get the most out of your trade show appearance with great display boards.