Email Best Practices for Small Businesses

Helpful Resources Online Marketing Ideas

email marketing for small business

This is the first in our two-part series about using email for your small business. Email is a flexible, low-cost way to engage your customers. Unfortunately, that’s also the reason your customers are inundated with emails every day. Some emails go directly into a spam folder, while others just pile up unread in an inbox, destined for the trash bin….

How to Choose a Social Media Platform for Your Business

Marketing & Sales Promotion Techniques Online Marketing Ideas

Social media has transformed the marketing landscape for businesses of all sizes in every industry. While these channels offer companies opportunities to generate leads, using the right social media platform is crucial to the success of your digital marketing strategy. With all the choices, it’s hard to know which social media platforms your business needs to invest its marketing budget…

How to Gain Foot Traffic from Online Promotions

Online Marketing Ideas

walking

Physical and digital are now two sides of the same commercial coin. Embrace it! There’s never been a better, cheaper, and more lucrative time to effect real grassroots advertising. The trick is leveraging as many streams of online goodwill as possible. So come along! We can show you how to turn a few simple tools into word of mouth, community…

Opening Day: How to Make to Most of your Business Opening

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Opening Day

Diving off the entrepreneurial precipice for the first time? Making plans for another profitable jaunt? Either way, any new enterprise can seem daunting with a thousand threads to tie off. That’s why a business opening checklist is indispensable, and we’ve got a couple of suggestions to add to yours. Before you throw open your doors, make sure to scratch off…

5 Easy Ways to Write a Great Headline

Online Marketing Ideas

David Ogilvy, widely considered the father of modern advertising, once said, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent 80 cents out of your [marketing] dollar.” Obviously, headlines are important. Without a good headline, customers may never become interested enough to learn more…

How to Structure Your Online Content So That It Converts

Online Marketing Ideas

aida

If you’re like many small business owners, you juggle many different duties and responsibilities. You’re salesman, bookkeeper, order fulfillment, marketer and janitor. It can be difficult to keep all the balls in the air, especially when people keep throwing new ones at you. While we can’t help you with the janitorial duties (sorry!), we can help you with one aspect…

Small Business Tip #9 – Email Campaigning 101

Online Marketing Ideas

Tip 9 Small Business

Grab the attention of online shoppers by launching a holiday email campaign. Build trust with your audience and watch the sales roll in. Here’s how! Set up an email service. For example, MailChimp allows customers to subscribe to your e-newsletter via your website or social media pages so they never miss a special offer or update from you. On the…

How Small Businesses can Compete Online

Online Marketing Ideas

In the past, when large businesses competed head-to-head with smaller ones, the winner was the larger businesses. However, today, thanks to many small businesses online presence, they are no longer being left in the dust by big corporations. Read below to learn how small businesses can compete online today: Be Entertaining: Consumers are more frequently surfing the web for no…

3 Effective Branding Strategies Online & Offline

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Island Republic Postcards by PaperDirect

Whether you’re connecting to the world of social media or building your name the old school way, quality branding is an essential for your business. Without a detailed branding strategy, you’ll be stuck trying to sell a product or service that is less than memorable. Fortunately, if your current branding approach is less than spectacular, you can turn things around…

5 Useful Google Apps for Small Businesses

Online Marketing Ideas

Create invoices, letterheads, logos, as well as track and categorize your data. These are just a few of the tasks that you can complete with apps from Google. Here are five of the top rated Google Apps for Small Businesses. 1. Capsule CRM By Zestia First 30 Days free then $12 a month per user Capsule CRM offers you simple,…

5 Rules for Business Email Etiquette Over the Holidays

Online Marketing Ideas

The holidays are almost upon us. To maintain your professional polish and keep inbox stress to a minimum, remember these rules of business email etiquette over the holidays: One: Reply Promptly and Helpfully Everyone gets a little harried during the holiday season. But, if input from you holds up important projects, you are slowing colleagues down at this hectic time….

Trends for Social Media in 2013

Online Marketing Ideas

Every small business should know by now that social media needs to be part of an established marketing strategy. While putting together your plan for Social Media in 2013, there are few new trends that are important to consider. Social Reviews If people aren’t already purchasing your goods or services, they are online researching which ones are the best to…

4 Ways to Use LinkedIn for Your Business

Online Marketing Ideas

We all know that LinkedIn is the ideal place to have a personal profile about your business and professional experience. It’s basically an online ad about yourself that allows you to brag about all your skills. Using it for a company profile is a different story. LinkedIn has recently changed the format of its company pages to act more as…

6 Ways to Use Social Media During the Holidays

Online Marketing Ideas

With October behind us, it’s time to start thinking about the holiday season. Social media should be a huge part of your online marketing strategy these next couple months. We have discovered a few ways to use social media to shine like the star on top of your tree over the holidays. Get in the Spirit.  Don’t be afraid to…

Using Facebook for Business at the Holidays

Online Marketing Ideas

It’s that time of year again – when the holidays are just around the corner and you’re thinking about all the deals, sales and promotions you’ll be doing for your business. Every B2C (business to consumer) company knows that the holidays bring in huge numbers – whether it’s more traffic to your website or profits from sales. By now, you…

Ideas to Market Your Business Using Social Media

Online Marketing Ideas

Get on the Social Media Bandwagon! Social media is here to stay! Whether you like or not, to survive in a highly competitive marketplace, you must keep up with the Joneses when it comes to social media. If you are already using social media to market your business, then good for you! But if you are not, you can probably…

Improve Your Open Rate for Emails with These Tips

Online Marketing Ideas

If you’re sending emails as part of a marketing strategy, do you know what your open rate is? If not, and if you have never even heard of “open rate” for emails, let’s take a look at what open rate is and how you can improve your open rate to boost business. Open rate for emails indicates the percentage of…

Send Business Marketing Emails with PaperDirect & Constant Contact

Online Marketing Ideas

How to Send Business Marketing Emails Are you not utilizing email marketing for your business services because you’re not sure how to do it correctly?  Or do you have a business email marketing campaign running now that isn’t bringing you the returns you envisioned when it was created?  Have you failed to extend your email marketing campaigns to online conversion…

Online Marketing Tips–What’s New in 2012?

Online Marketing Ideas

Just as technology and the Internet are constantly evolving, so are online marketing strategies that work. New years bring new online marketing tips, so let’s take a look at some online marketing tip for small businesses that are taking off in 2012 according to “Small Business Trends,” a popular website for small business owners. “Small Business Trends” focuses on areas…

PaperDirect Partnership With Constant Contact Makes Email Marketing Easy!

Online Marketing Ideas

With everyone advertising online these days, having a website and creating an online marketing campaign are a must. If you are having difficulty merging onto the technological superhighway or already have dabbled in email marketing but could use some guidance, you have come to the right place. PaperDirect is happy to announce we have partnered with Constant Contact to provide…