Email Best Practices for Small Businesses

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email marketing for small business

This is the first in our two-part series about using email for your small business. Email is a flexible, low-cost way to engage your customers. Unfortunately, that’s also the reason your customers are inundated with emails every day. Some emails go directly into a spam folder, while others just pile up unread in an inbox, destined for the trash bin….

How to Choose a Social Media Platform for Your Business

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Social media has transformed the marketing landscape for businesses of all sizes in every industry. While these channels offer companies opportunities to generate leads, using the right social media platform is crucial to the success of your digital marketing strategy. With all the choices, it’s hard to know which social media platforms your business needs to invest its marketing budget…

How to Gain Foot Traffic from Online Promotions

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Physical and digital are now two sides of the same commercial coin. Embrace it! There’s never been a better, cheaper, and more lucrative time to effect real grassroots advertising. The trick is leveraging as many streams of online goodwill as possible. So come along! We can show you how to turn a few simple tools into word of mouth, community…

Opening Day: How to Make to Most of your Business Opening

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Opening Day

Diving off the entrepreneurial precipice for the first time? Making plans for another profitable jaunt? Either way, any new enterprise can seem daunting with a thousand threads to tie off. That’s why a business opening checklist is indispensable, and we’ve got a couple of suggestions to add to yours. Before you throw open your doors, make sure to scratch off…

5 Easy Ways to Write a Great Headline

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David Ogilvy, widely considered the father of modern advertising, once said, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent 80 cents out of your [marketing] dollar.” Obviously, headlines are important. Without a good headline, customers may never become interested enough to learn more…

How to Structure Your Online Content So That It Converts

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If you’re like many small business owners, you juggle many different duties and responsibilities. You’re salesman, bookkeeper, order fulfillment, marketer and janitor. It can be difficult to keep all the balls in the air, especially when people keep throwing new ones at you. While we can’t help you with the janitorial duties (sorry!), we can help you with one aspect…

Small Business Tip #9 – Email Campaigning 101

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Tip 9 Small Business

Grab the attention of online shoppers by launching a holiday email campaign. Build trust with your audience and watch the sales roll in. Here’s how! Set up an email service. For example, MailChimp allows customers to subscribe to your e-newsletter via your website or social media pages so they never miss a special offer or update from you. On the…

How Small Businesses can Compete Online

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In the past, when large businesses competed head-to-head with smaller ones, the winner was the larger businesses. However, today, thanks to many small businesses online presence, they are no longer being left in the dust by big corporations. Read below to learn how small businesses can compete online today: Be Entertaining: Consumers are more frequently surfing the web for no…

3 Effective Branding Strategies Online & Offline

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Whether you’re connecting to the world of social media or building your name the old school way, quality branding is an essential for your business. Without a detailed branding strategy, you’ll be stuck trying to sell a product or service that is less than memorable. Fortunately, if your current branding approach is less than spectacular, you can turn things around…

5 Useful Google Apps for Small Businesses

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Create invoices, letterheads, logos, as well as track and categorize your data. These are just a few of the tasks that you can complete with apps from Google. Here are five of the top rated Google Apps for Small Businesses. 1. Capsule CRM By Zestia First 30 Days free then $12 a month per user Capsule CRM offers you simple,…