8 Things Every Business Should Know about the Online Marketing World

Business Marketing Ideas

Marketing is invaluable in reaching a target audience and generating positive word of mouth. In addition to traditional offline paper marketing materials like business cards and flyers, businesses should be covered in the virtual world as well. Here are eight key things every business should know about online marketing: 1. Websites are wonderful Foundational to your online marketing campaign is your website….

DIY Marketing Materials: When You Benefit by Printing It Yourself

Business Marketing Ideas

Watermelon Party Postcard by PaperDirect

Are you looking to make a great impression when introducing yourself to prospective customers and clients? There’s no better way to start your relationship off with a bang than with a set of well-crafted promotional materials. The ideal business card or flyer will reflect the unique flavor of your organization, instantly giving recipients insight into your qualities. If your goal…

10 Cutting Edge Hair Salon Marketing Ideas

Business Marketing Ideas

Woman Red Lipstick Business Cards by PaperDirect

Running a successful hair salon requires a lot more than the ability to know a good haircut from a bad one. Anyone who’s been in the business longer than a week can tell you that marketing plays a huge part in the ability of a salon to remain in business. To help boost your efforts, here are 10 of the…

5 Marketing Tips that Push the Envelope into the New Year

Marketing & Sales Promotion Techniques

Good marketing can make a world of difference for your company. It can be the difference between generating new business, retaining customers and creating repeat customers to becoming easily forgettable and losing business to your competition. So with that in mind, it’s important to create impactful marketing that’s different from your competitors – but in a good way. And it’s…

Back to Basics: Adding Print to Integrated Christmas Marketing Programs

Christmas & Holiday Party Tips

Integrated marketing is the coordination of all available marketing avenues, tools and resources your business has into a seamless program that maximizes positive impact upon customers at the lowest cost. While some businesses see the Holidays as a barren desert when it comes to marketing, it is actually a season ripe with marketing opportunities. If you can think outside the…

Tips for Summertime Marketing – Keep Business Sizzling this Summer

Designing Your Business Communication Marketing & Sales Promotion Techniques

Ripples 3-Panel Brochures

As the temperature rises; the days get longer, shorts take over jeans, but business may become sluggish. Turn on the AC and rejuvenate your marketing strategy with a splash of summer-themed materials from PaperDirect. Create buzz with colorful banners and flyers. Customize them with your company’s logo, friendly photos and slogans. Custom print large posters for window displays, and smaller newsletters…

These Low Cost Marketing Ideas Really Work

Marketing & Sales Promotion Techniques

Daisy Flowers Border Papers by PaperDirect

In tough economic times, business have got to find ways to market that don’t cost a lot of money. For many small businesses, there’s just no room in the budget for costly advertising campaigns. With some hard work, ingenuity, diligence and passion, small business owners and managers can come up with low cost marketing ideas that really work. How will…

Unique Marketing Ideas for Valentine’s Day

Marketing & Sales Promotion Techniques

Heart Shaped Wishes Border Papers by PaperDirect

Valentine’s Day is not a  just an opportunity for boyfriends, girlfriends and spouses to express their undying love for each other and celebrate their lifelong commitment to love and cherish each other til death do they part. It’s also a time for businesses to show customers how much they appreciate them and offer great deals that not only say “Thanks…

DIY Marketing Tips That Won’t Break the Bank

Marketing & Sales Promotion Techniques

Marquetry Letterhead Papers by PaperDirect

When starting up a new business, whether large or small, it’s important to budget your money wisely because you will spend a lot of money quickly getting the business set up. Whether you’re starting a work-from-home type of business using the Internet or opening a retail store or restaurant, every penny must be carefully accounted for, and you must find…