4 Promotional Ideas for National Grandparents Day

Marketing & Sales Promotion Techniques

national grandparents day

Every business knows that in the weeks before Mother’s Day and Father’s Day, kids across the country race to local shops to grab a token of appreciation for their mom or dad. Family-motivated holidays are big business. In fact, Mother’s Day rakes in around $21 billion and Father’s Day nets around $12 billion in sales of cards, flowers, and gifts….

How to Get Year Round Customers from Small Business Saturday

Marketing & Sales Promotion Techniques Seasonal & Special Events Ideas

Small business saturday - year round customers

Small Business Saturday may happen once a year, but it could generate a handsome slate of year-round customers and clients. Successfully transforming one-time visitors into year-round customers involves a two-step process. The first is collecting your visitors’ contact information. The second is devising a post-SBS plan that helps boost your branding, customer activity, and sales. Step 1: Collect Information Capturing…

Small Business Saturday Promotion Ideas: Physical Location

Marketing & Sales Promotion Techniques Seasonal & Special Events Ideas

Small Business Saturday storefront

Congratulations on your decision to participate in Small Business Saturday! But saying you want to be a part of it and actually taking action to ensure a huge turnout are two different things. You said the words, and now it’s time to get into action. Small Business Saturday falls on the Saturday after Thanksgiving, so hopefully you have ample time…

How to Promote a Flash Sale for Your Business

Marketing & Sales Promotion Techniques

Flash Sale Promotion

While a flash sale might seem like a quick way to unload excess merchandise, there are many solid reasons to hold one. A flash sale is an excellent method for re-engaging your digital audience and increasing foot traffic to your brick and mortar location. If your business opts to host one, these flash sale ideas will help you promote the…

How to Reach Out After Losing Touch

Marketing & Sales Promotion Techniques

Handshake

Everyone has that long lost cousin who only shows up at holiday dinners and weddings. They pretend to be your best buddy on the one day of the year you actually connect — and it’s obnoxious. The same holds true for business contacts. It’s normal to lose touch. But, when it’s time to reconnect, be honest and enticing. Here’s how…

Creative Touch Points for the Sales Team

Marketing & Sales Promotion Techniques

sales team

We are living in an increasingly automated world. Marketing automation in particular has taken the marketing and sales world by storm, helping us save time and – if we do it right – improve conversions and sales through highly customized outreach efforts. The downside to all this automation, though, is that some marketers and sales professionals are getting less personal…

How to Choose a Social Media Platform for Your Business

Marketing & Sales Promotion Techniques Online Marketing Ideas

Social media has transformed the marketing landscape for businesses of all sizes in every industry. While these channels offer companies opportunities to generate leads, using the right social media platform is crucial to the success of your digital marketing strategy. With all the choices, it’s hard to know which social media platforms your business needs to invest its marketing budget…

Client Touch Points: A Proper List

Marketing & Sales Promotion Techniques

client touch points

“A brand for a company is like a reputation for a person,” Amazon founder Jeff Bezos once said. “You earn reputation by trying to do hard things well.”   Any time a potential lead or current client engages with your brand, they are interacting with one of your company’s touch points. Whether a customer is visiting your website or receiving…

How to Take Advantage of Customer Loyalty this Christmas

Marketing & Sales Promotion Techniques

Dog

Whether you’re a small business owner or an executive at a large company, you’re no doubt aware of the success rates of customer loyalty programs. With Christmas just around the corner though, you might be wondering how to take advantage of customer loyalty programs to add to your revenue stream. With the many benefits of customer loyalty programs, there are…

Holiday Promotion Ideas for Small Local Businesses

Marketing & Sales Promotion Techniques

Christmas Mailers

The National Retail Federation reported, “20 to 40 percent of yearly sales for small and mid-sized retailers take place within the last two months of the year.” For small businesses, missing out on the incredible sales opportunities of the holiday season is a massive mistake that is tremendously detrimental to your company. For boutiques, gift shops, local cafes, and other…

13 Ways to Promote your Halloween Store This Year

Marketing & Sales Promotion Techniques

How to Promote your Halloween Store

October 31st is Halloween, and in the weeks leading up to this date, stores dedicated to this ghoulish celebration have the opportunity to generate quite a bit of income. However, retailers specializing in Halloween have a small window of time to turn a profit. Using creative promotions, entertaining events, and unique marketing assets, these 13 ways to promote your Halloween…

How to Make a “Specials Menu” for your Restaurant

Marketing & Sales Promotion Techniques

food-photography-tips-diyphotography-011

Keep regular customers coming back for more by offering surprising new dishes and great deals. Daily specials can do the trick. After announcing your culinary creation of the day on Facebook and Twitter, greet restaurant visitors with colorful table menus complete with juicy descriptions and Instagram-like snapshots. Here’s How to Make a Specials Menu Quickly Have your Camera Handy When…

“Reply to All” and Other Business Email Woes

Marketing & Sales Promotion Techniques

For years now, emails have been the go-to mode of communication in office and business settings. It’s fast, easy and a great way to keep a virtual paper trail. However, email can have the unfortunate effect of being a little too informal at times. There are certain things most of us would never dream of doing in a formal company…

Small Business Tip #12 – The New Year

Marketing & Sales Promotion Techniques

small business tip 12

2015 is just around the corner. Start off on the right foot after the New Year’s holiday by getting organized now. 4 Office Tasks to Do Before New Year’s Eve Update digital customer files. Delete emails that bounce back when you send group messages. Send out an email asking customers to update any new details including mailing addresses or phone…

7 Unique and Engaging Ways to Give Back this Christmas

Marketing & Sales Promotion Techniques

‘Tis the season to give. To our family, our friends, our customers. But it’s also the season to give back to those in our communities who are less fortunate. Giving back is also a terrific way to build camaraderie amongst employees. When everyone works together for the common good, it can create a spirit of generosity and goodwill company-wide. The…

Small Business Tip #11 – Customer Appreciation

Marketing & Sales Promotion Techniques

small business tip 11

The year is winding down, so get organized! Before you usher in 2015 create a plan-of-action to let to your customers know just how much they mean to you in the new year. Here’s five office staples to keep on hand: Thank you cards: Send hand-written notes to your top customers after a large sale or transaction. Discount postcards: Need…