Small Business Tip #6 – Promotion Ideas

Marketing & Sales Promotion Techniques

small business tip 6

Christmas candy displays line supermarket aisles while tinsel and twinkle lights dominate craft and hobby stores. So, what are you waiting for? Now is the time to start promoting your holiday specials, sales and services. Most retailers launch holiday promotions in October or November — some even earlier. So grab the calendar and start mapping out your methods of spreading…

Small Business Tip #4 – Get Personal

Marketing & Sales Promotion Techniques

Tip #4 Small Business

Remember how excited you were last time you received a handwritten card in the mail? Bring that same joy to your customers and partners this Christmas. To your Customers: If your small business is growing in leaps and bounds, and you simply have too many customers in your database to address that many envelopes, wow them with a special customer…

Small Business Tip #3 – Plan your Promotion

Marketing & Sales Promotion Techniques

Tips #3 Small business

When you do something well, you want to do it again and again and again. This holiday season, draw on your most successful past holiday promotions for inspiration. Sometimes the wackiest ideas — like hosting a silly photo contest online or having an open house at the business with a carnival theme — are worth repeating. Bring it Back Start…

How to Work from Home Like a Pro

Marketing & Sales Promotion Techniques

Work from Home. Like a Pro.

Given the chance, most employees would jump at the opportunity to work from the comfort of home. More flexibility? No rush hour traffic? Trading in heels for yoga pants? Heaven! In addition, many studies show that home-based employees are happier and more productive. However, some companies are understandably still hesitant to offer this benefit because the arrangement isn’t without challenges….

Empower your Female Work Force: Day of Hire

Marketing & Sales Promotion Techniques

Starting a new job can be overwhelming. Empower your female work force from day one by making it easy for new hires to assimilate into your company. A few techniques that are especially helpful for women who are new on the job: Make It Easy to Get to Know Everyone When your new employee first arrives, give her a tour…

How to Zero in on Your Target Market

Marketing & Sales Promotion Techniques

Color Bazaar Border Paper by PaperDirect

Your company may have the potential to help a lot of other businesses, but you’re not likely to effectively reach them unless you zero in on your target market. You can do this with some helpful tips that make it easy to reach the companies you can benefit most. Figure Out Who They Are You can’t very well target if…

Unlocking the Promotional Potential of Quirky Holidays

Marketing & Sales Promotion Techniques

Christmas, Halloween and Easter can all be promotional gold mines, but when the standard holidays are far away, it never hurts to come up with a few new and unusual holiday marketing prospects. Instead of sticking with your tired holiday celebrations, why not take a more original approach and incorporate a few unusual holidays into your marketing effort? Take a…

How to Maximize the Potential of Seasonal Offers

Marketing & Sales Promotion Techniques

Seasonal offers are an effective marketing technique that can increase sales, as well as your customer base. No matter how long your seasonal sales, discounts or services last, you want to maximize the potential they offer your business. There are several ways you can do that to increase customer awareness of your holiday or season-related specials while also achieving a…

Employee’s Pick: 5 Favorite PaperDirect Mailers

Marketing & Sales Promotion Techniques

Pursuit Brochures by PaperDirect

Our employees at PaperDirect believe in our products and have found success utilizing them in their own circumstances. These are our favorite five mailers from the employees here at PaperDirect, whose job it is to get you the highest quality products and best prices available! Our 5 Favorite PaperDirect Mailers Pursuit 3 Panel Brochures — Brochures are a great promotional…

Tips for Designing a Promotional Flyer

Marketing & Sales Promotion Techniques

Color Bazaar Border Paper by PaperDirect

Promotional flyers remain an effective way to draw other companies and businesses to your own. You can master the art of designing a promotional flyer by focusing on several key elements that can really make your flyer stand out. Some Tips: Eye-Catching Images The imagery is typically the first thing that draws people to your flyer, so select with care….

St. Patrick’s Day Promotion Ideas

Business Marketing Ideas Marketing & Sales Promotion Techniques

Sassy Shamrocks Newsletters by PaperDirect

Holidays represent a golden opportunity for businesses. Using the right marketing approach, you can create holiday promotions that motivate your consumers to make purchases they may not have considered otherwise. Holiday promotions can also be useful if you’re trying to figure out how to make the office environment a little more relaxed and fun. Below are some ideas you can…

5 Small Business Valentine’s Day Promotion Ideas

Marketing & Sales Promotion Techniques

Sweet Surrender Valentines Border Papers

Cupid is known for promoting love on Valentine’s Day, but the winged cherub is also a savvy and skilled business marketer. Valentine’s Day is second only to Christmas in terms of retail gift giving, with consumers spending 16.6 billion on greeting cards, flowers, candy, and jewelry in 2013. As a small business owner, it is time to borrow Cupid’s bow…

The Ghost of Business Future: 5 Tips to Guiding the Department into 2014

Marketing & Sales Promotion Techniques

Snowy Splendor Specialty Border Papers by PaperDirect

As the marketing director in your company, you’re responsible for helping the business grow by attracting new and loyal customers to increase sales and profit. While keeping your eye on the big picture of demographics, traditional marketing and social media advertising, you must also guide your department in the right direction. A few business tips for 2014 can help you…

5 Marketing Tips that Push the Envelope into the New Year

Marketing & Sales Promotion Techniques

Good marketing can make a world of difference for your company. It can be the difference between generating new business, retaining customers and creating repeat customers to becoming easily forgettable and losing business to your competition. So with that in mind, it’s important to create impactful marketing that’s different from your competitors – but in a good way. And it’s…

5 Breast Cancer Awareness Month Office Ideas

Marketing & Sales Promotion Techniques

Woman Profile NoteCards by PaperDirect

October is Breast Cancer Awareness Month and it’s the perfect time to remind everybody in your office and beyond about this deadly disease. Increasing awareness may save someone’s life by helping to catch cancer early. You don’t have to spend a fortune to get the word out; using some simple breast cancer awareness month office ideas does the trick without…