The holidays are the perfect time to express gratitude to customers, peers, vendors and anyone else who’s helped you reach
Continue readingCategory: Business Marketing Ideas
PaperDirect’s marketing tips will give you insights to promote your business needs to round out a unique marketing mix for the “four Ps”: price, place, promotion and product. Following our marketing tips will help you to avoid some of the pitfalls many companies fall into. Some key areas where you should implement your marketing message are:
* Sales Message & Promotion – through flyers and trade shows
* Advertising & Direct Marketing via banners and door hangers
* Packaging & Merchandising with great displays ideas to convey marketing messages
Find Out Why the Color of Your Logo is Important
You probably already know how important your logo is in regards to identifying your business. However, you might not realize
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5 Effective Ways to Promote Your Pumpkin Patch
Autumn is just around the corner and with it comes crisp days, falling leaves and of course, Halloween! As a
Continue readingSlogans Made Simple: Free Tagline Generators
Taglines and slogans can be essential to creating buzz around your business. Everyone knows Nike’s “Just Do It” slogan. And
Continue readingHow to Zero in on Your Target Market
Your company may have the potential to help a lot of other businesses, but you’re not likely to effectively reach
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How to Get Customers to Your Business Open House
An open house can be highly beneficial for your company’s local reputation; not only will it rapidly increase your number
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Resume Writing: Dos and Don’ts
If there’s one piece of paper that makes more impact than any other, it’s your résumé. Usually only a page
Continue readingWhen to Send Greeting Cards to Business Associates and What to Say
The greeting card can be an excellent tool for fostering close relationships with your clients and business associates. The right
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Why Business Cards Are Still Important
In the digital era that focuses on all things paperless, it might seem like the traditional business card is irrelevant,
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How to Make a Professional Company Letterhead
A professional letterhead elevates your business communications and projects your brand. Modern tools and improved printer technology mean that it
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St. Patrick’s Day Promotion Ideas
Holidays represent a golden opportunity for businesses. Using the right marketing approach, you can create holiday promotions that motivate your
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Punctuation Rules for Business Letters
While business letters can often be compelling and even fun to read, they should also showcase proper punctuation. Punctuation rules
Continue reading5 Useful Google Apps for Small Businesses
Create invoices, letterheads, logos, as well as track and categorize your data. These are just a few of the tasks
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5 Business Expenses You’re Wasting Money On
As the New Year gets going, you might be looking for ways to reduce your business’ expenses to help improve
Continue readingHow to Improve Your Business Communication Skills in 30 Days
Business communication is tricky. Whether it is B2B or B2 community, effective communication enables a small business to build trust
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ASAP, FYI, IDK: Which Acronyms are Safe to Use in Business — and When!
There are some acronyms that are safe to use in business communication and some that are not safe. Knowing which
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10 Cutting Edge Hair Salon Marketing Ideas
Running a successful hair salon requires a lot more than the ability to know a good haircut from a bad
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How to Create an Effective Brochure
A well-crafted brochure is a powerful marketing tool, capable of grabbing attention, building credibility, and guiding readers toward action. Despite
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5 Punctuation Rules that are Made to be Broken
The only people who do not find punctuation sticklers to be, well, just plain annoying, are the nitpickers themselves. Although
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5 Small Business Valentine’s Day Promotion Ideas
Cupid is known for promoting love on Valentine’s Day, but the winged cherub is also a savvy and skilled business
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