Category: Business Marketing Ideas
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How to Promote a Flash Sale for Your Business
While a flash sale might seem like a quick way to unload excess merchandise, there are many solid reasons to hold one. A flash sale is an excellent method for re-engaging your digital audience and increasing foot traffic to your brick and mortar location. If your business opts to host one, these flash sale ideas…
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How to Reach Out After Losing Touch
Everyone has that long lost cousin who only shows up at holiday dinners and weddings. They pretend to be your best buddy on the one day of the year you actually connect — and it’s obnoxious. The same holds true for business contacts. It’s normal to lose touch. But, when it’s time to reconnect, be…
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Creative Touch Points for the Sales Team
We are living in an increasingly automated world. Marketing automation in particular has taken the marketing and sales world by storm, helping us save time and – if we do it right – improve conversions and sales through highly customized outreach efforts. The downside to all this automation, though, is that some marketers and sales…
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Client Touch Points: A Proper List
“A brand for a company is like a reputation for a person,” Amazon founder Jeff Bezos once said. “You earn reputation by trying to do hard things well.” Any time a potential lead or current client engages with your brand, they are interacting with one of your company’s touch points. Whether a customer is…
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What to Include in an Employee Newsletter
An employee newsletter is instrumental when it comes to motivating and educating your workforce. Most employees are keen to gain some insight on the inner workings of their company, whether they tell you directly or not. As such, a newsletter is an excellent way to disseminate information on a large scale. Even better, you can…
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How to Send Last Minute Greeting Cards to Clients & Partners
It happens. Running a business is a multi-faceted series of tasks, and sometimes, you forget to do something. This time of year, many business owners are realizing it slipped their minds to send out holiday greeting cards. With Black Friday a distant memory, the holiday season is already in full-swing and you’re wondering how to…
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Ways to Encourage People to Keep your Handout
Post cards. Brochures. Business cards. Flyers. You’ve spent hours perfecting the look, style and wording on your business handouts. Now, make sure people keep a hold of them. How? Each piece of promotional material should not only show off your business, it should also provide value. Add a calendar. A handy, miniature 12-month calendar printed…
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Holiday Promotion Ideas for Small Local Businesses
The National Retail Federation reported, “20 to 40 percent of yearly sales for small and mid-sized retailers take place within the last two months of the year.” For small businesses, missing out on the incredible sales opportunities of the holiday season is a massive mistake that is tremendously detrimental to your company. For boutiques, gift…
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What We Found After 20 Years of Holiday Marketing
It’s that time of year again. The day’s are getting shorter, and businesses are starting to ramp up for the holiday season. This also means that businesses are preparing to spend a significant amount of money on their holiday marketing budgets. We’re PaperDirect and have an interesting story behind our holiday marketing efforts. You see,…
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Would you Ever Send a Client a Thanksgiving Card?
Everyone loves Christmas, and your clients appreciate the sentiment behind your Christmas cards. But let’s face it- Christmas has been hogging the attention for far too long! There’s a perfectly good holiday mere days before December, and it’s getting the short end of the stick. You may know it as Christmas: Part 1; in more…
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Christmas Sneak Peek: 2015 Holiday Cards, Invites & More
Before you know it, there will be sleigh bells ringing and glistening snow blanketing the streets. That means the time is now to make your Christmas business plans, for example, special holiday season sales or a greeting card mail campaign. Whatever your company’s paper needs are this season, our 2015 holiday cards for businesses along…
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Unique Ways to Interact with Customers this Christmas
The marketing mayhem of the holiday season is about to begin in a frenzy of emails, social media posts, direct mail flyers, and so on. However, the success of your business during the Christmas season relies heavily on how your business engages clients. These six unique ways to interact with customers this Christmas will not…
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13 Ways to Promote your Halloween Store This Year
October 31st is Halloween, and in the weeks leading up to this date, stores dedicated to this ghoulish celebration have the opportunity to generate quite a bit of income. However, retailers specializing in Halloween have a small window of time to turn a profit. Using creative promotions, entertaining events, and unique marketing assets, these 13…
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Business Card Checklist: What to Include
“Many people overlook the value of having a professional business card that accurately reflects your brand image, yet this small piece of paper can be an important part of your collateral package,” writes Entrepreneur contributor John Williams. “It’s often the first item prospects receive from you, so it’s your first opportunity to make a strong,…
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How to Promote your End of Summer Sale
An end of summer sale is an ideal way to move out the old merchandise to make room for the new, but it only works if people actually know it’s happening. Check out these hot-as-August tips to promote end of summer sale to help get customers engaged and excited to buy. Personal Invites Direct mail…
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How (and When) to Start Holiday Marketing
When to start holiday marketing is a tricky decision. You want to stir up excitement and gain momentum early, but you don’t want to overload consumers with holiday fanfare and totally turn them off. There is no clear-cut right or wrong answer on when to start holiday marketing, although Dec. 23 is probably a shade…
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How to Make a “Specials Menu” for your Restaurant
Keep regular customers coming back for more by offering surprising new dishes and great deals. Daily specials can do the trick. After announcing your culinary creation of the day on Facebook and Twitter, greet restaurant visitors with colorful table menus complete with juicy descriptions and Instagram-like snapshots. Here’s How to Make a Specials Menu Quickly…
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“Reply to All” and Other Business Email Woes
For years now, emails have been the go-to mode of communication in office and business settings. It’s fast, easy and a great way to keep a virtual paper trail. However, email can have the unfortunate effect of being a little too informal at times. There are certain things most of us would never dream of…
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ROI On Sending Christmas Cards
The e-revolution has changed quite a few things in the business world. One of them is the reliance on ecards in the place of hard copy greeting in the small business world. Some argue the ecard value by saying they are free and fast, and you can send out as many as you want instantly.…
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Small Business Tip #6 – Promotion Ideas
Christmas candy displays line supermarket aisles while tinsel and twinkle lights dominate craft and hobby stores. So, what are you waiting for? Now is the time to start promoting your holiday specials, sales and services. Most retailers launch holiday promotions in October or November — some even earlier. So grab the calendar and start mapping…