How to Send Last Minute Greeting Cards to Clients & Partners

Business Marketing Ideas

greeting card

It happens. Running a business is a multi-faceted series of tasks, and sometimes, you forget to do something. This time of year, many business owners are realizing it slipped their minds to send out holiday greeting cards. With Black Friday a distant memory, the holiday season is already in full-swing and you’re wondering how to send last minute greeting cards…

How to Plan Your 2016 Marketing Budget

Business Marketing Ideas

2016 budget

Of course as 2016 rapidly approaches, executives are wondering how to plan a marketing budget for the new year. With so many channels to market your business, determining where to spend your company’s budget can be quite the challenge. With these four steps, learn how to plan a marketing budget for 2016 that engages your potential leads and current clients….

Ways to Encourage People to Keep your Handout

Designing Your Business Communication

Ways to Encourage People to Keep your Handout

Post cards. Brochures. Business cards. Flyers. You’ve spent hours perfecting the look, style and wording on your business handouts. Now, make sure people keep a hold of them. How? Each piece of promotional material should not only show off your business, it should also provide value. Add a calendar. A handy, miniature 12-month calendar printed on the back of your…

Why Customers Throw Away Mailers & Letters

Designing Your Business Communication

According to research from the Direct Marketing Association, only 42 percent of recipients read or scan the direct mail pieces they receive. That equates to 58 percent of mailers and marketing letters getting tossed in the garbage before they’re even given a thorough glance. Yet what makes a customer trash a direct mail letter? Irrelevant Are you simply advertising to…

What NOT to Send to your Clients This Christmas

Designing Your Business Communication

While many business focus on sales during the holiday season this time of year is also a prime opportunity to market your business to existing clients and potential leads. Sending a season greeting is a thoughtful gesture, however this effort can potentially offend recipients if you’re not careful. The following list of what not to send clients this Christmas will…

How to Take Advantage of Customer Loyalty this Christmas

Marketing & Sales Promotion Techniques

Dog

Whether you’re a small business owner or an executive at a large company, you’re no doubt aware of the success rates of customer loyalty programs. With Christmas just around the corner though, you might be wondering how to take advantage of customer loyalty programs to add to your revenue stream. With the many benefits of customer loyalty programs, there are…

Should you Attend a Holiday Mart/ Bazaar?

Business Marketing Ideas

Image via Need another way to get your small boutique in front of potential customers? Attending holiday marts are the way to go. These localized events — often called bazaars or shows — are hands-on ways to personally connect with the people who make up your ideal customer base. Once you sign up to attend, what should you do at…

Holiday Promotion Ideas for Small Local Businesses

Marketing & Sales Promotion Techniques

Christmas Mailers

The National Retail Federation reported, “20 to 40 percent of yearly sales for small and mid-sized retailers take place within the last two months of the year.” For small businesses, missing out on the incredible sales opportunities of the holiday season is a massive mistake that is tremendously detrimental to your company. For boutiques, gift shops, local cafes, and other…

What We Found After 20 Years of Holiday Marketing

Business Marketing Ideas

What We Found After 20 Years of Holiday Marketing

It’s that time of year again. The day’s are getting shorter, and businesses are starting to ramp up for the holiday season.  This also means that businesses are preparing to spend a significant amount of money on their holiday marketing budgets. We’re PaperDirect and have an interesting story behind our holiday marketing efforts. You see, we sell traditional marketing materials:…

Would you Ever Send a Client a Thanksgiving Card?

Designing Your Business Communication

Thanksgiving Card

Everyone loves Christmas, and your clients appreciate the sentiment behind your Christmas cards. But let’s face it- Christmas has been hogging the attention for far too long! There’s a perfectly good holiday mere days before December, and it’s getting the short end of the stick. You may know it as Christmas: Part 1; in more innocent times it was known…

Work Smarter, Not Harder. 5 Christmas Promotion Ideas for Stellar ROI

Business Marketing Ideas

With the year’s most profitable month fast approaching, it’s good to jumpstart an effective holiday marketing campaign- emphasis on the word effective. Too often companies take a scattershot approach to Christmas promotion ideas. You know what we mean- ubiquitous Christmas cards, uninspired discount cards, unwanted postcards and brochures. That sort of brute force attack is better at clearing forests than…

Christmas Sneak Peek: 2015 Holiday Cards, Invites & More

Designing Your Business Communication

Merry Christmas

Before you know it, there will be sleigh bells ringing and glistening snow blanketing the streets. That means the time is now to make your Christmas business plans, for example, special holiday season sales or a greeting card mail campaign. Whatever your company’s paper needs are this season, our 2015 holiday cards for businesses along with our festive stationery will…

What to Avoid on Your Printed Communication

Designing Your Business Communication

The purpose of creating business cards, letterhead, envelopes, brochures, postcards and other personal communication is to be memorable. So, if your design doesn’t stand out, neither do you. And worse yet: If your printed communication is poorly printed, you’ll leave viewers frustrated and potentially unable to connect with you. So, does your printed communication make you shine? Or are you…

Unique Ways to Interact with Customers this Christmas

Business Marketing Ideas

Photo booth sign

The marketing mayhem of the holiday season is about to begin in a frenzy of emails, social media posts, direct mail flyers, and so on. However, the success of your business during the Christmas season relies heavily on how your business engages clients. These six unique ways to interact with customers this Christmas will not only let you share the…

How to Gain Foot Traffic from Online Promotions

Online Marketing Ideas

walking

Physical and digital are now two sides of the same commercial coin. Embrace it! There’s never been a better, cheaper, and more lucrative time to effect real grassroots advertising. The trick is leveraging as many streams of online goodwill as possible. So come along! We can show you how to turn a few simple tools into word of mouth, community…

13 Ways to Promote your Halloween Store This Year

Marketing & Sales Promotion Techniques

How to Promote your Halloween Store

October 31st is Halloween, and in the weeks leading up to this date, stores dedicated to this ghoulish celebration have the opportunity to generate quite a bit of income. However, retailers specializing in Halloween have a small window of time to turn a profit. Using creative promotions, entertaining events, and unique marketing assets, these 13 ways to promote your Halloween…

Business Card Checklist: What to Include

Designing Your Business Communication

business cards

“Many people overlook the value of having a professional business card that accurately reflects your brand image, yet this small piece of paper can be an important part of your collateral package,” writes Entrepreneur contributor John Williams. “It’s often the first item prospects receive from you, so it’s your first opportunity to make a strong, positive impression on them.” Whether…

5 Ways to Promote your Golf Course in the Scorching Summer

Business Marketing Ideas

Summer

“I play in the low 80s. If it’s any hotter than that, I won’t play.”   For golf course owners and managers, this sentiment is all too familiar during the scorching months of the summer. However, these five ways to promote your golf course during the hottest season of the year will help you entice golfers to hit the links….

How to Promote your End of Summer Sale

Business Marketing Ideas

An end of summer sale is an ideal way to move out the old merchandise to make room for the new, but it only works if people actually know it’s happening. Check out these hot-as-August tips to promote end of summer sale to help get customers engaged and excited to buy. Personal Invites Direct mail can still be a boon,…