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March 2, 2016

5 Office Exercise Challenges Just in Time for Spring!

Filed under: Employee Recognition Ideas — PDWriter @ 8:25 am

office exercise

Whipping your employees into improved physical shape doesn’t have to involve a whip at all. In fact, a few fun office exercise challenges can be engaging enough that the spirit of competition and an awesome certificate of achievement will do. The key is to ensure you keep the office exercise challenges easy to track, amusing to complete and at a level that ensures all can participate. Oh yeah, you’ll also need a few good ideas. Here come five of them.

The Elevator Plague

Office building got an elevator? Have employees avoid it like the plague. Set up a contest to see who can refrain from taking the elevator for a set number of days. Start with a day or two of taking the stairs only, and then extend the length to a week or entire month. Employees who can go the greatest number of days without setting foot on the elevator win.  

The Lunchtime Mile

Reward employees who successfully walk a mile every day during lunch for a month. If your crew is already high endurance, you can up the stakes by making it a 2 or 3 mile lunchtime walk – or even a mile-plus lunchtime run.

The Total Steps Tally

If your company can help employees obtain fitness trackers or pedometers, keeping track of total steps throughout the day is a great way to prompt a steady stream of movement. Employees get credit for walking to work, at work, during lunch and at home, whenever and wherever they can pick up steps.

Tally each employee’s steps at the end of a week or month, rewarding things like the highest overall step count, the highest number of steps in a single day or even the biggest improvement in movement.

The Super Stretcher

Create a booklet packed with easy yet effective stretches employees can do right at their desks, and then reward those who make a habit of it every day for a week, month or even longer. Some simple examples include the:

  •       Seated shoulder stretch
  •       Seated upper-arm stretch
  •       Seated chest stretch
  •       Chin tuck
  •       Head turn
  •       Side neck stretch

The Impromptu Challenge

Call employees together and then randomly choose a fitness-related challenge they can try right on the spot. Ideas include:

  •       Greatest number of push-ups
  •       Most graceful headstand (or other selected yoga pose)
  •       Longest amount of time spent balancing on one leg
  •       Most impressive hula hoop or jump rope performance

Keep your certificates of achievement as fun as the office exercise challenges themselves with pithy sayings, cool designs and maybe even a rhyme or two. Then simply sit back to watch your employees flock to participate in the art of getting healthier.

February 23, 2016

Client Touch Points: A Proper List

Filed under: Marketing & Sales Promotion Techniques — PDWriter @ 9:55 am

client touch points

“A brand for a company is like a reputation for a person,” Amazon founder Jeff Bezos once said. “You earn reputation by trying to do hard things well.”  

Any time a potential lead or current client engages with your brand, they are interacting with one of your company’s touch points. Whether a customer is visiting your website or receiving an e-newsletter, any engagement a person has with your business is considered a client touch point. Communicating your brand messaging through client touch points is a large, challenging endeavor that pays off enormously though when executed thoughtfully and creatively.

E-mails

Weekly updates, monthly newsletters, and personalized check-ins are just a few ways a business can transform e-mail into a useful client touch point. With the widespread adoption of smartphones, people are connected to email 24/7, which means you have all day, every day to harness the possibilities of this client touch point.

Direct Mail

Have you noticed that your snail mail inbox always has communications from businesses waiting for you? That’s because direct mail is an effective way to reach out to customers. It might seem like a dated client touch point, but direct mail still gets the job done and drives business your way.

Just think of all those Bed, Bath, and Beyond direct mail coupons you have stashed away in a drawer somewhere. 

Note Cards

There are few communication options that say as much as a handwritten note card. Maybe you’re expressing gratitude or offering congratulations, but whatever you jot down on a company branded note card will speak volumes to the level of service your business provides. It’s a quick, simple gesture that is an effective use of this client touch point.

Social Media

A real-time strategy for brand communication, social media is a client touch point that spans numerous channels, from Facebook to Instagram. There are so many methods for utilizing these digital client touch points and, the opportunities for engagement, lead generation, and sales are innumerable. While social media might seem like a way young people waste their time, it’s a crucial client touch point that brands should not ignore.

Website

Your company’s website serves not only as a hub for everything about your brand, but as a crucial client touch point. A client will visit your website for any number of reasons, from seeking help to researching services, so it’s instrumental to make this portal user-friendly, attractively designed, and built to meet a client’s every needs.

Webinars

Webinars are unique in that they offer a client a way to directly interact without leaving their office. Putting on a Webinar or other meeting can be a great way to reach those customers in a light and helpful way.

Support Services

It should never be challenging for your client to receive an answer to a question or complete an order. Support services available via phone, email, chat client, even Twitter are one of the most necessary client touch points your brand can implement. You never want a lead or customer to feel as though your business isn’t supporting their needs.

Physical Location

The brick-and-mortar location of your business is an often overlooked client touch point but whether you’re in an office or a store, your space represents your brand. Imagine what Google’s clients see when they visit their offices in California. Design your physical client touch point as the geographical spot that represents your company.

Meetups

Meetups could include networking events, a lunch and learn, or a sponsored happy hour. Meeting in a casual way can help you get your foot in the door before seriously pitching your product or service.

Transactional Correspondence

How do you communicate with a customer prior to, during, and following a purchase with your business? From messaging on order confirmations to shopping cart item reminders, transactional correspondence is an active method for businesses to meet their clients’ needs. These are ideal places to also include additional product and/or service recommendations to increase your sales.

Call Centers

In an age where most people seem to communicate via email, text message, or social media messenger, many clients still want a phone number to call whenever a question, concern, or suggestion is required. Making a call to a help center offers more instantaneous satisfaction than waiting for a response to an email. A phone call is a client touch point that people can use for immediate gratification. There’s a reason you dial 911 when there’s an emergency instead of sending a text.

Printed Marketing Materials

Yes, we live in a digital world but physical takeaways, such as catalogs or brochures, are an invaluable client touch point. Highlighting products and services, both the new and standard ones, in print format puts your brand literally in the hands of decision makers.

February 16, 2016

How to Celebrate Employee Appreciation Day [March 4th!]

Filed under: Employee Recognition Ideas — PDWriter @ 10:03 am

many thanks

They are the backbone of your business and work together to reach company goals day in and day out. So on Friday, March 4, celebrate your employees. Each year employers across the country take time out of the first Friday in March to honor a job well done on National Employee Appreciation Day.

Relax the Schedule

Start the day off right by allowing employees to come in late, or leave a little early — their choice. This relaxed schedule will allow them to have a leisurely breakfast, or a little personal time before picking up the kids and heading home for the day. And since the celebration is on a Friday, consider a casual work day dress code complete with jeans and T-shirts.

Share a Lunch

At mid-day, treat the staff to a celebratory lunch. If you’re a small company with a handful of employees, book a table at a favorite restaurant. For larger businesses, have a buffet lunch catered to the office. Before the meal, say a few words about the day and remind everyone of the ways they strengthen the company’s progress, brand and morale. Feel free to share some company growth numbers and feedback from customers.

Write Personal Notes

Estate Embossed NoteCards

 

Ask supervisors to take a little time to write personalized notes to each person in their department. These hand-written note cards should highlight individual assets of each person and how they make a positive impact on the company. The sentiments can reflect a specific project or be more encompassing of the employee’s overall performance.

Let Everyone Know

Spread the word about how cool your company is by sharing your activities on social media, especially if you’re recruiting and expanding your workforce. Include a group photo of everyone acting silly, candids of the luncheon and an overview shot of decorations or gifts for the employees. Let customers and fans know you treat your staff well.

Honor Each Person

Everyone loves a little gift. Nothing says thank you like a small monetary bonus tacked on to the Friday pay stub, a goodie basket filled with snacks and wine or a gift card to the local coffee shop. Present these tokens of appreciation at the end of the day as a concluding way to celebrate National Employee Appreciation Day.

Are you ready to make plans for your office? Get started by browsing customizable certificates and note cards at Paper Direct.

February 12, 2016

Certificate of Completion Wording

completion wording

Whether your students successfully finished your dog grooming course or your employees completed a four-day team-building seminar, certificates of completion can put the crowning glory on their achievements. However, what you write on the certificate can mean the difference between one that gets hung on the wall and one that ends up tucked in the back of three-ring binder.

Basic Info Required

Most certificates of completion include the following basic information:

  • Name of person receiving certificate
  • Name of institution or facility providing the certificate
  • Course, training, seminar, or other event or activity the person completed in order to be eligible for the certificate
  • Official signature and date

While you can certainly decide to include only those details on the certificate, it could make for a rather boring document. Jazzing up your certificate of completion wording can convey the excitement of the training, the power of the achievement, and add a bit of flair to the mix.

Cream and Blue Certificate of Completion

Straightforward Certification of Completion Wording

Keeping it simple is the easiest way to go, with wording such as:

  • This Certificate of Completion is awarded to (name) for the outstanding completion of (course) at (facility)
  • Certificate of Completion: This is to certify (name) has successfully completed (facility’s) (course)

Elaborate Certification of Completion Wording

If straightforward is too dry for your taste, feel free to flower it up a bit with more elaborate prose:

  • This honorable Certificate of Completion is hereby bestowed upon (name) for the exceptional performance that led to the successful completion of (facility’s) (course)
  • (Facility) proudly presents this Certificate of Completion to (name) for the dedication and hard work that resulted in the successful culmination of (course)
  • The faculty at (facility) are honored to present (name) with the official certification for completing (course). Your achievement will be remembered and your participation cherished.
White and Red Certificate of Completion

Humorous Certificate of Completion Wording

Those who dare to add even more flair to certificates can do so with humor:

  • Who Knew? Despite doubts, groans and arriving late on a regular basis, (name) gets this official Certificate of Completion for (course) at (facility). Whew, that was a close one!
  • You Did It! Way to go, (name)! This Certificate of Completion is yours, all yours, for your brilliant completion of (course) at (facility). Go home and hang it on the wall, will ya?
  • Way to Go! (Facility) is thrilled to present (name) with this super-cool Certificate of Completion. Now that you’ve successfully finished (course), you can finally go out and party!

Aside from the basic information that indicates who is receiving the certificate and why, the playing field is wide open for any certificate of completion wording you like. Please feel free to mix, match, add, and subtract from any of the examples above with the main goal of getting the certificate on the wall instead of filed away. If you want to find the perfect template for your certificate of completion, browse hundreds of options on PaperDirect today! Take special of our certificate papers with a “Certificate of Completion” or “Certificate of Training” header already printed on it!

February 9, 2016

5 Ways Completion Certificates Impact Classes & Seminars

Filed under: How to Design Certificates — PDWriter @ 10:08 am

course completion certificate 1

There are a variety of reasons a small business might offer a class or seminar to the public, such as: increasing awareness, establishing expertise, building a client list. However, offering a class or seminar without including a completion certificate is an effort wasted. Yes, it might seem like a small detail that shouldn’t really matter but you would be surprised at how impactful it can be. Discover how completion certificates impact the success of any classes or seminars offered by your company.

Selling Point

Your small business is offering a seminar to the general public. People have a ton of options for how they can spend their free time, and while your seminar might be informative and useful, you need something extra to entice individuals to register. Including in the promotion of your seminar that participants receive a completion certificate at the end is a powerful selling point that will impact how many people sign up.

Goal

A person taking the time out of their schedule to participate in a class are attempting to accomplish something. A completion certificate is a goal people can work towards in your class. When there’s a clear objective, people can focus on achieving it. Establishing a goal of earning a completion certificate impacts how students approach and engage with your class. The more people are asking questions and starting discussions, the more interested they are in whatever information you are passing along to them.

Takeaway

No one wants to walk away from something empty-handed. Sure after attending a seminar, a person leaves with increased knowledge but humans need a tangible takeaway, such as a completion certification. Attendees finish your seminar and receive their completion certificate feeling proud and accomplished, impacting how they perceive your company. Don’t you want customers associating your business with positive feelings?

Resume Booster

Your company might offer a class that enhances a person’s professional skills. Therefore, a completion certificate is something people might include on their resumes. Offering a class as a professional growth opportunity impacts the type of individuals who enroll. You’ll find more serious, focused, and engaged people sign up. This translates into stronger leads generated for your business from class attendees.

Marketing Opportunity

You never know where one of your completion certificates might end up. Maybe a person hangs it on their refrigerator and the next time they host a party, people notice the completion certificate, see your company’s name, and get in touch with you about other learning opportunities or perhaps a product or service your business offers. A completion certificate gets your brand name out there without paying for promotion, marketing or advertising. This impacts future enrollment in your seminars and classes, not to mention, the potential for new customers for your company.

February 5, 2016

Why You Should Pass Out Certificates of Completion

Filed under: How to Design Certificates — PDWriter @ 10:53 am

certificate of training

Each and every day, small business owners are lending their expertise to every imaginable field and specialty. From dog trainers to craft specialists, courses can be an integral part to developing your business. As your clients complete your courses, however, you may be wondering how best to handle their graduation. After all, it’s just as important for your client to feel that their money has been well spent as it is for you to use the opportunity to grow your business.

Thankfully, both of these goals can be accomplished with one tactical maneuver: hand out a certificate of completion. Keep on reading to find out how these simple tools can do impressive things for your small business.

Lend An Air Of Legitimacy To Your Program

You may be the best there is in your field, but your customers will still be slightly skeptical if you don’t have some token for them to show off at the end of your classes or courses. It may sound a little silly, but a certificate of completion can elevate the legitimacy of your business to new heights. After all, if you’re compelling your students to proudly proclaim their completion, then your course must have some level of relevance, right?

Drive Home the Sense of Accomplishment

It’s a shame, but the positive impact of learning can be kind of short-lived in even the most avid student. Here’s where a certificate of completion comes in: when your students have something tangible to hold in their hands at the end of your class, they’ll have a consistent reminder of their accomplishments. This, in turn, will not only help them derive prolonged satisfaction from the class, it’ll keep you (and the help you provided) in mind when your former client or student is looking to continue their education.

Keep Something For Your Records

Once your students complete your course, a certificate of completion is a great way for them to have a physical reminder of their completion. That much is plainly obvious. However, if you’re the type of small business owner who has a variety of courses or classes on offer, then a certificate of completion can be helpful for you, as well. Simply make two copies of any certificate you hand out, keep the second on file, and you’ll have a quick and easy reminder when your client comes knocking again. If you’re able to produce said certificate of completion upon your client’s return, it’ll show an avid personal interest, a benefit you can never put a price on.

Generate New Customers

You’d be surprised how willing people are to show off a little bit when they’ve completed something. Even if that means simply putting your certificate of completion up on the fridge for a bit, your certificate will be in front of your client’s face (and at the forefront of their minds) for weeks to come. You’d be surprised how often this kind of unconscious presence can lead to your clients’ discussing the course with friends or family, a happy tale that may lead to more business for you in the future.

You might not think about real, printed certificates of completion as something viable for your classes, but the benefits of the technique are undeniably worth the minimal cost. If you’re the kind of business owner who routinely hands out knowledge, then certificates of completion are simply invaluable!

February 2, 2016

Course Completion Certificates – 5 Unique Designs

Filed under: How to Design Certificates — PDWriter @ 11:17 am

Course Completion Certificates

Course completion certificates are important for a number of reasons. They legitimize your class, provide you with a fun ceremony towards the end of your course, and can send some referrals back to your business. Plus, course takers like them! It gives them a tangible thing that congratulates them for completing something they had to work for.

Wow. All of those awesome benefits for a simple certificate? Yes. That’s the beauty of these inexpensive pieces of paper. Here are 5 simple designs you can use:

Delicate Certificate

course completion certificate 1

This one is perfect for an art or teachers class. This comes in black, blue and gold.

Brighton Foil Certificate

course completion certificate 2

This one has foil which is super #luxe. You can get a number of blank certificates which allows you to be creative, include your logo and address, and more.

Certificate of Training – Orleans

certificate of training

This certificate also comes in dark colors blue and hunter green.

Star & Dots Certificate

fun course completion certificate

We have a number of fun and casual certificates which would be perfect for kid’s camps, painting classes, or patriotic businesses.

The Classic

classic completion certificate

If you’re looking for a classic design that comes in a variety of colors, this option might be best for you. It currently comes in ten colors and is desktop printable which means all you have to do is order it, download a premade template into Word, fill it out with your own words of congratulations and put them through the printer.

With many of our completion certificates starting at .25 cents per, it’s an easy way to hand these out at the end of your course. So order today, print at home/business, and start handing these out. Your students will appreciate it.

January 28, 2016

10 Content Ideas for an Amazing Internal Newsletter

Filed under: Employee Recognition Ideas — Tags: , — PDWriter @ 11:34 am
Internal Newsletter

Keeping your staff in the loop about company events and policy changes is critical. So, why not make it fun? Next time you design your internal newsletter, arrange a few of these unexpected pieces of content around the must-publish business news articles. Soon, employees will look forward to this regular piece of communication — even if it lists upcoming meetings!

Newsletter Employee Spotlight

Write a paragraph or two about someone in the office for each newsletter. Tell a bit about their hobbies, family, or interests outside the office. And be sure to include an eye-catching image of them away from their desk. You might just discover that quiet co-worker in accounting is actually a weekend songbird and frequents open-mike night!

Crossword Puzzle

Use a simple app to create a game for your staff to play during downtime. The theme of the puzzle could help them brainstorm ideas for a current project or simply highlight an upcoming holiday to give them a mental break from work for a bit.

Company Hashtag

hashtags

Announce a catchy hashtag for everyone to use on their social media during a specific business campaign or project. This is a casual way to see who’s working on what, or to post behind-the-scene snapshots of progress for the client.

Restaurant Review

Ask your local office foodie to highlight their favorite eateries near the office. Share the inside scoop on specials and the best dishes to peak your employees interest in trying a new lunch spot. Restaurant information is also great for celebrating employee birthdays after hours, colleagues who are retiring, and more.

Charts and Graphs

We all know visuals such as infographics and pie charts are easy to glance at and consume. Why not keep team motivation high by including a colorful visual that shows progress on a project, sales goals, or number of new clients attained? Charts and graphs can be used instead of including the same old boring black-and-white paragraph of statistics that not many employees read.

Employee Contact Information

The whole idea of an internal newsletter is to maintain a healthy flow of communication among everyone in the office and create a positive company culture. Include a section highlighting new phone numbers, extensions, email addresses and other contact details for employees and freelancers working with the company.

Cheesy Jokes

Laughter lightens the mood. So, why not fill in awkward blank spaces in your newsletter with a riddle or knock-knock joke.

Comic Strip

Every office has a doodler. Put them to work on the next piece of communication. Have them sketch a cartoon that helps boost confidence in an upcoming company task or celebrate a goal recently achieved.

Celebration Dates

calendar

Encourage a sense of community by sharing a list of upcoming birthdays and anniversary dates for employees. If you have a small staff, consider scheduling lunch-time potlucks or breakfast doughnut parties for each of these milestones.

Famous Quote

We all love to share and comment on uplifting memes on Facebook. So, why not add one to your newsletter? Focus on quotes that offer productivity tips, inspirational messages, or how to laugh at our mistakes.

Are you ready to put together your next internal newsletter or office communication piece? Print it on fancy newsletter paper, program, or a decorative postcard. Browse Paper Direct online for ideas!

How to Create a Fun Work Environment

Filed under: Employee Recognition Ideas — PDWriter @ 10:03 am

How to Create a Fun Work Environment

Do Thursdays at work seem to drag on and on and on? So, why not goof around a bit? Thursday, January 28 is National Fun at Work Day so it’s completely appropriate to play a few gags on your co-workers, plan a special event or try one of these boredom-busting activities to get the entire office laughing.

Hold a Costume Party

Why wait until Halloween to play dress up? Encourage everyone in the office to dig out their favorite past dress-up clothes, or set a theme for the day. You’re bound to have a little fun at work if everyone is dressed as their favorite celebrity. Or, if you need to keep it a touch more professional, ask everyone to wear the same color shirts or goofy hats that can easily be removed before important client meetings.

Schedule a Breakfast Potluck

There’s nothing better than starting the work day with a relaxed meal. Plus, there’s no such thing as too much bacon or too many doughnuts. Ask everyone to bring their favorite morning foods to share with the rest of the team and let the staff ease into the day with brimming cups of cocoa and steamy lattes.

Set up a Photo Booth

Convert the break room into a goofy photo station. Encourage employees to dress up with props such as oversize glasses and feather boas and take photos with their co-workers. Post the pictures on social media throughout the day to let your customers know that you know how to create a fun work environment for National Fun at Work Day.

Bring Your Pets to Work

Nothing elicits more smiles than cute puppies prancing down the hallways. Or, maybe that quiet guy from IT has a pet iguana on his shoulder to admire. Who knows! Plan to have a pet parade over the lunch hour so all the animal lovers can attend. And don’t forget to give out a few awards for best tail wag, longest whiskers and most colorful critter.

Celebrate Ridiculous Awards

Brainstorm some wacky honors and document it on cool certificates and with small prizes. Throughout the day, reward individual staff members with crazy awards such as Most Likely to Eat a Box of Doughnuts, and present them with a fresh dozen. Or, what about dubbing someone #1 Sales Call Smooth Talker and present them with a new case for their cellphone. This is best for a small staff, so by the end of National Fun at Work Day, each person has earned an award and small gift.

Are you ready to create some cool invites for your employees to this year’s National Fun at Work Day festivities? Or, maybe you need to print some award certificates to commemorate the silliest of participants? Paper Direct has a huge assortment of options available for you to browse online. Shop now!

January 19, 2016

What to Include in an Employee Newsletter

Filed under: Designing Your Business Communication — PDWriter @ 12:03 pm

Employee Newsletter

An employee newsletter is instrumental when it comes to motivating and educating your workforce. Most employees are keen to gain some insight on the inner workings of their company, whether they tell you directly or not. As such, a newsletter is an excellent way to disseminate information on a large scale. Even better, you can spice up your newsletter and use it as a means to help get your employees involved in the company culture.

After you’ve chosen the perfect paper, it’s time to focus on content. Not to worry, though, we’ve got you covered! Here are some helpful things to include in your corporate newsletter to get the most out of this all important means of communication.

A Note From An Executive

It’s a simple concept. Employees want to hear from their bosses. Even if you’re the kind of manager who maintains an open-door policy or regularly visits with your staff, you’ll still need a simple way to pass out information quickly and on a large scale. The internal newsletter is the perfect place to do that. A word to the wise, though, if you go with a note from an executive, make sure the note is filled with information, not just empty platitudes. Employees will catch on to thin content very quickly.

Personal Employee Highlights

Another benefit of the employee newsletter is your ability to help make your employees feel included in the company culture. Your employees want to be treated like individuals, of course, and a good way to let them know you understand is to celebrate the big events in their personal lives. Sure, you can include things like company anniversaries, but birthdays, wedding anniversaries, or birth announcements work even better.

Success Stories

Make sure that your employees know when your company scores a big sale or completes an important project. Your employees want to know that the company they rely on for income is expanding, growing, and thriving. Including regular success stories is the perfect way to let your employees know when something great happens.

An Employee Profile

Give your employees a chance to shine in your employee newsletter. Including a picture and a few short sentences about a random employee will not only help your staff get to know one another, it will make your employees feel valued on an individual level. While you should include stuff like the employee’s position in the company, you should also endeavor to shine a light on their personal interests and life outside of the office, as well.

Employee Editorials

Give employees a chance to relate a funny story or address a potential workplace concern with a few hundred words in your newsletter. Let your employees know that as long as they keep the content of the column respectful, then they have total freedom to speak their mind. Not only will your employees appreciate the opportunity to express themselves, but they’ll respect your ability to take honest criticism.

Something Funny

Take a few inches on the page to make your employees laugh. Maybe it’s an online meme, or an office in-joke. Whatever it is, just take a stab at lightening your employees’ mood. Even if you’re not totally successful, you’ll still earn some brownie points with your employees. Looking for inspiration? You’d be surprised how far you can get with a simple, silly kid’s joke. Why wouldn’t the bike stand up on its own? It was two tired. Hey-o!

Contests or Raffles

Take a little time to get your employees involved by including a simple contest or raffle. Contests don’t need to be anything with huge stakes. You can hold a contest to find a nickname for the copy machine in which the winner gets off an hour early, for example. Raffles can be for small gift certificates to local restaurants, or some other small luxury. You don’t need to break the bank to get your employees engaged and smiling.

Anonymous Company-Wide Polls

Everyone in your company has opinions, and likely on a wide variety of different topics. Why not give your staff the chance to sound off on those opinions while also learning more about the topics and issues that they hold dear. It’s best to keep these mostly work-related, but it might also be fun to ask simple questions, like “What’s the best show on TV?” 

Lots of Photos

Pictures, pictures, and more pictures. It may burn through a bunch of printer ink, but you should still make sure that your employee newsletter is filled with as many pics as possible. Don’t use stock footage, either; include as many employee photos as possible. Your staff will enjoy the small dose of attention, and personal photos will add an extra layer of intimacy to your newsletter.

Mix It Up, But Keep It Short

Whatever you decide to include, use your imagination and mix things up. Try not to include the same feature in two consecutive newsletters unless it’s extremely popular among employees. Including only a handful of articles from a rotating stable of features will lend every word on the page an air of importance. It will also help you reign in your length. As much as your employees love to hear some company news, that attention span will likely only last for about two pages (maybe three).

An employee newsletter can be indispensable when you’re trying to boost employee morale or find new ways to communicate with your staff. If you keep your news pertinent, entertaining, and concise, you should have zero trouble engineering the perfect newsletter.

January 12, 2016

10 Stellar Sales Recognition Ideas

Filed under: Employee Recognition Ideas — PDWriter @ 3:06 pm

recognize your sales team

It requires ongoing efforts to keep your company’s sales force motivated and closing new clients. Of course you compensate them appropriately and provide regular recognition for their service, but if you’d like to get the most from your team, you’ll need to provide creative incentives that go beyond standard rewards. Here are ten sales recognition ideas designed to keep your team whistling while they work.

Shoutout Board 

Go a little old school and tack a bulletin board to your office wall. each week recognize someone for an achievement. Whether it’s straight up sales goals, shortest to close, had work, or another recognizable goal, giving them a shout out is a great way to recognize sales employees. 

Upgraded Work Gear

This one is kind of a win-win for your salesperson. If someone makes a big sale, why not give them a new phone or computer? Not only will your employee appreciate the new toy, your client will appreciate the fact that your salesperson is handling their account with state-of-the-art technology. If a little inter-office jealousy happens to breed some friendly competition, all the better.

Go With A Gadget

These days, everyone has a hobby, and every hobby necessitates some kind of gadget. If you’re looking to recognize a salesperson’s hard work, find out what their hobbies are and then get them a little gadget. In other words, get your employee something they’d want, but they’d never buy for themselves. They’ll be grateful for the personal approach to recognizing their sales work.

A Trip

This one is obviously on the pricey side of things, but if you’re really ready to shine down some affection on one of your high-performing salespeople, consider springing for a trip for them and their spouse. You can bet a  paid all-expenses vacation is something they won’t forget for years to come, and you really can’t put a price on that kind of incentive. It doesn’t have to be a two-week getaway to Europe, but a night or two at a nearby vacation destination will certainly demonstrate your appreciation.  

Bring In Food For Everyone

If you’re looking to single out someone’s performance, but you’d also like to help build a little office camaraderie, consider ordering a meal for the entire staff. When everyone is milling around, enjoying their free eats, take a moment to give credit for the lunch to the specific individual you’re trying to praise. They’ll look like a hero in front of their coworkers and you’ll look like the coolest boss on the planet.

Show The Winner You Value Them

When you’re trying to instigate a little competition among your sales staff (which is never a bad thing), why not single out your highest performing salesperson by having a semi-extravagant lunch prepared and delivered directly to their desk. You can bet your other employees will take note.

Tickets To a Weekday Matinee

A good movie can be a great stress reliever, as can a little time out of the office on an otherwise mundane workday. When you’re the boss that combines the two, then you can bet your employee will take note. Nothing says, “thanks for the hard work,” like the implication that you’re employee has things so well handled that they can take a few hours to enjoy it.

One Word … Beer

The headline here says it all. Few rewards pack quite the same punch as the gift of beer. Whether it’s a six pack at the end of the week for your top earner or a case for everyone who deserves a little recognition, beer is one gift that rarely, if ever, fails.

Say ‘Thank You’ With a Certificate

You would be utterly amazed how far a private or public “thank you” will go with your employees. It’s cheap, it’s easy, and it will be immensely appreciated. Look them in the eye and proclaim your appreciation for their hard work with a certificate; you’ll never regret it.

A Night Out On The Town

Spring for dinner for two at a five-star restaurant. Maybe throw in some extra dough for babysitting money, if applicable. Rent a limo. Really show your salesperson the recognition they deserve. A fun night out on the town with their spouse is just the ticket when you’re looking to incentivize your sales team.

January 8, 2016

Employee of the Month Criteria – From One Business to Another

Filed under: Employee Recognition Ideas — PDWriter @ 9:31 am

employee of the month

Research shows, “Seven out of 10 employees who report they’ve received some form of appreciation from their supervisors say they’re happy with their jobs.” 

When deciding on an employee of the month, you want to evaluate individuals based on a variety of factors. Key employee of the month criteria include work performance, demeanor, professional growth, client/customer service, loyalty, dedication, and workplace cultural contributions.

Work Performance

Most, if not all businesses, will want to recognize a particular person if his/her work performance stands out from the rest. When deciding on an employee of the month, work performance should always be included in your evaluation as it is one of the most important aspects of an staff member’s contribution to your company. Whether it’s a sales leader or a customer service powerhouse, work performance is the top employee of the month criteria.

Demeanor

No one has a good day every day. Despite that, this is the employee who always has a smile on his/her face, and offers positive reinforcement when a project takes a turn for the worst. You’re not going to award the employee of the month honor to someone who is short-tempered, hard to work with, or is overall unpleasant more often than not. Recognize the worker who demonstrates what it means to love their job and to remain dedicated to it even during a bad day.

Professional Growth

employee of the month plaque and certificate

There’s room for growth in any position. An employee who takes the time to seek out learning or networking opportunities to better themselves for the job is someone management should absolutely recognize. This worker is dedicated to strengthening their professional skills and knowledge in service of the company. Over time, this person will become a stronger asset for your business.

Client/Customer Service

When an unsatisfied customer gets in touch with your business to complain, this employee can turn lemons into lemonade. Or maybe this employee is a networking master who has built invaluable client relationships for your company. Your business would not exist without clients, so your next employee of the month might be the person who best met your customers’ needs.

Cultural Contributions

Every business has its own culture, and certain employees go above and beyond to contribute to the overall wellbeing of their workplace. Pam from marketing always spear heads charitable efforts the office can participate in. Or maybe IT tech Dwayne designed a green initiative to reduce your company’s carbon footprint. An employee recognition program is an invaluable component of your corporate culture, so a staff member’s efforts to contribute to that should be reviewed when considering who to recognize as employee of the month.

As businesses vary, you’ll want to determine which employee of the month criteria best suit your company, its culture, and objectives before launching this employee recognition initiative. Consider what employee of the month criteria would define a top-performing staff member in relation to your business goals and company values.

January 1, 2016

How to Graciously Postpone/ Cancel Your Wedding

Filed under: DIY Wedding Ideas — PDWriter @ 10:13 am

cancel wedding

Life happens. Sometimes things beyond your control make it necessary to postpone or cancel your wedding. A family emergency, unexpected illness, loss of wedding budget or change of heart can mean it’s time to let your guests know the change in plans. Here’s how to do it with grace and tact.

Contact Your Vendors

As soon as you choose to postpone or cancel the wedding, review each vendor contract. Some will refund your deposit, while others will keep the money and charge you a partial fee if you cancel too close to the event date.

Call each vendor and explain your situation. If you’re postponing the event, it may be as simple as creating a new contract and moving things to a future date. For cancellations, vendors may ask for a written explanation or proof of the hardship if you back out just days before the wedding and ask for a refund.

If you have a wedding planner and opted to buy wedding insurance, now is the time to review the specific details of your plan.

Let Your Guests Know

Next, you need to make an announcement. If you’re having a small, private ceremony, making phone calls is simple. However, if you have a large guest list — or no energy to deal with the situation — sending a quick note to the vendors, bridal party and everyone on the guest list is perfectly acceptable.

Ask your bridal party to assist with this task if you’re not able to do it in a timely manner. Letting guests know as soon as possible is imperative if you have people traveling from afar who were booking flights and taking time off work to attend the wedding.

The letter can be as short or elaborate as you’d like as you explain the reason for calling off the wedding. Remember: You are in control of this event. Do what feels comfortable.

Take Care of Yourself

Finally, you come first during this difficult time. If you need to tend to a personal illness, the death of a relative or a broken heart, don’t let anyone stand in your way. It’s best to appoint a best friend or family member to follow-up with any inquires about the wedding after sending out the letter. These tasks might include replying to follow-up correspondence, returning early wedding gifts, returning the engagement ring to the groom’s family and cancelling bridal shower or bachelorette party plans.

When you’re ready to send a formal note to friends and family, let Paper Direct help you choose elegant cardstock and paper for your letter or postcard. Browse the online wedding invitation store for ideas.

December 23, 2015

Holiday Contests Ideas to Get the Most Out of Your Employees

Filed under: Employee Recognition Ideas — PDWriter @ 12:19 pm

Arm wrestling

For businesses, the holidays are a time to sell, sell, sell. Whether you’re working in the retail sector or have an office job, your boss wants to see the company’s monthly profits soar this time of year. To boost those numbers, why not host a few friendly holiday contests among your employees to motivate them to do their best?

Per Transaction Race

If you manage a grocery store, home improvement center or store with several lanes of cash registers, create a contest for your cashiers. Since they are the customer’s last point of contact, urge the employees to suggest small add-on sales to boost their average transaction dollar amount.

At the end of the day, pull the numbers from the POS system and see who has the highest per transaction average. Post these numbers daily in the office or break room, and at the end of the month, see who wins the race! Offer a cool prize, like a new tablet or substantial gift card to the store, to increase employee enthusiasm.

Close More, Earn More

Does your office work on a commissioned sales basis? If your employees earn a set amount for each sale they complete, offer an added incentive to be as persuasive as possible and close as many deals as they can during their shifts.

First offer an added bonus payment for each sale (a five percent add-on or flat rate cash tip is encouraging), then offer a grand prize to the person who makes the most deals at the end of the month.

Increase Loyalty Members

From grocery and pet stores, to clothing shops and nail salons, several stores off loyalty cards to their customers. Businesses rely on new customers to sign up for these cards, so they can use their contact details to keep them in the loop about on-going marketing efforts.

Hold a contest with your staff to see who can get the most new loyalty card sign-ups in a month. Help them along by offering an added incentive (such as a coupon or percentage off their sale) to each customer who signs up during the special promotional period. The employee who gets the most new loyalty card members should earn a special bonus payment or an extra paid day off during the holiday season.

Speed Dial Contest

If you’re not directly involved with sales, but reach out to customers or do a lot of follow-up with potential customers, track it! This holiday season, hold a contest to see who can make the most points of contact by phone or email. This will encourage your staff to revive old sales leads, work on new opportunities and finally tackle those tough calls they’ve been avoiding.

Then, reward the person who makes the most calls each day, week or month during the holiday season. For small daily prizes, stock up on gift cards to the local coffee shop and favorite lunch place. For larger prizes, consider a weekend getaway at a posh hotel or a new tech device like a fitness tracker or e-reader.

Ready to organize a contest? When you announce the winners, make them feel extra special by presenting a personalized holiday certificate. Paper Direct has dozens of styles and designs for you to browse. Shop today!

December 17, 2015

Creative Ways to Your Ask Wedding Party

Filed under: DIY Invitation Ideas — PDWriter @ 10:28 am

“Will you be my bridesmaid?” is an exciting question to begin with, but you can make it even more intriguing with a few creative ways to ask your wedding party to be part of your humongous day. Check out our lineup of ingenious ideas for popping your big question to bridesmaids, groomsmen and even the flower girl and ring bearer.

Bridesmaids

bridesmaids

Heartfelt Personalized Cards

You can never go wrong with personalized wedding party invitations, especially when those invites reflect your winter wedding’s color and themes. Personalized invitations can be particularly creative ways to ask your wedding party when you get to choose the cardstock, font, size, shape and amazing envelope options to go with them.

Sweet Treat

Invite your chosen gals to brunch and present them with a cupcake in a jar that pops the bridesmaid question on a matching napkin and jar lid. MarryThis serves up a tasty recipe and downloadable template for the napkin and jar lid.

Tasty Toast  

Present each of your bridesmaids-to-be with her very own bottle of wine, complete with a customized wine label that asks her to be part of the celebration. Here you can pick each lady’s favorite vino as the gift, coupled with removable vinyl labels that double as mementoes of the occasion.

Charming Keepsake

Pick a charm, any charm, and have it inscribed with the bridesmaid question or simply the word “Bridesmaid.” A small silver heart charm can do the trick, and your posse can wear the charms anywhere they please: on a bracelet, anklet, necklace or even as a zipper pull.

Groomsmen

groomsman

Just because groomsmen are guys doesn’t mean they won’t enjoy creative ways to ask your wedding party. It does mean, however, you may want to pick something other than cupcakes to pop the question.

Classy Personalized Invites

Personalized invites still work, especially since you can choose the colors, font and wording to reflect a masculine vibe. Reflect the classiness of your upcoming winter wedding with thick cardstock and font colors in warm brown, eggplant or navy blue.

Personalized Beer Labels

Those removable vinyl labels still work, too, and they don’t have to be dedicated only to wine bottles. Personalized beer labels are an option for asking your groomsmen to be part of the party, as are personalized beer cozies.

Flower Girl and Ring Bearer

Sweetening up your selected tykes is a surefire way to help ensure they say yes to your special question. Two delicious ideas include an edible puzzle that asks the question once the puzzle is put together or a ring pop in a box or with a card that asks if the flower girl or ring bearer will be part of your festivities.

Opting for these creative ways to ask your wedding party sets the tone for the creatively dazzling and fun winter celebration that’s sure to come.

December 7, 2015

How to Send Last Minute Greeting Cards to Clients & Partners

Filed under: Business Marketing Ideas — PDWriter @ 1:51 pm

greeting card

It happens. Running a business is a multi-faceted series of tasks, and sometimes, you forget to do something. This time of year, many business owners are realizing it slipped their minds to send out holiday greeting cards. With Black Friday a distant memory, the holiday season is already in full-swing and you’re wondering how to send last minute greeting cards to your clients and partners. Give these last minute options a try if you’re scurrying to send season’s greetings.

Last Minute Mail 

The United States Postal Service offers super speedy delivery options, if you’re willing to pay more than the cost of a standard postage stamp. With 1-Day, 2-Day, and Overnight options available, your company can mail holiday greeting cards days before Christmas and rest assured your clients will receive them in time.

Additionally, we offer next day shipping on holiday greeting card orders, so get your purchases in by December 17 at the latest.

Video Greeting Cards

Maybe the cost of expedited shipping exceeds your budget. Instead, invest in a holiday video message that you can email to your partners and clients, as well as use as content on your company’s social media channels, website, and blog. This last minute greeting card option requires a bit of digital savvy and creativity but the impact will be Santa-sized.

Greeting Cards On-The-Go

With apps like JibJab, last minute greeting cards can still be thoughtful, festive, and best of all, made on your smartphone. A convenient, user-friendly, and inexpensive option for last minute greeting cards you can send via email to clients and partners, download these apps now to begin creating a customized holiday message.

In-Person Holiday Greetings

Put the pedal to the metal, and hit the road to share good cheer with your partners this holiday season. Dropping in to wish people a “Happy Holidays” is an effort you can make on the slow days leading up to Christmas that demonstrations your company’s dedication to personal service. A quick appearance at your clients’ workplaces also affords you the opportunity to personally deliver a holiday greeting card.

New Year’s Greeting Cards

You don’t have time to make the Christmas deadline for sending out cards, but sending warm tidings for a happy, prosperous new year is always an option for businesses. Sending out Happy New Year’s greeting cards also avoids offending people who might not celebrate Christmas, Hanukkah, or any other winter holidays. Kick off your clients’ 2016 with a new year’s greeting card.

November 25, 2015

Ways to Encourage People to Keep your Handout

Filed under: Designing Your Business Communication — Tags: — PDWriter @ 8:10 am

Ways to Encourage People to Keep your Handout

Post cards. Brochures. Business cards. Flyers. You’ve spent hours perfecting the look, style and wording on your business handouts. Now, make sure people keep a hold of them. How? Each piece of promotional material should not only show off your business, it should also provide value.

Add a calendar.

A handy, miniature 12-month calendar printed on the back of your business card means your name and business logo will earn a place in your potential client’s wallet. Or, consider adding a month calendar highlighting specials or sales for the next 30 days on the back of your next post card mailing.

Print a coupon.

Everyone loves a discount. A clippable coupon fits perfectly on the back of your business brochure or mailer. If you’re ordering a large quantity of promotional materials to hand out over time, make sure the coupon expiration date isn’t too soon and becomes obsolete before you hand out all the papers.

Create a punch card.

A rewards program keeps people coming back for more in hopes of earning something free or gaining a discount. A punch card offering “Buy 10, Get 1 Free” or something similar ensures they keep your materials handy for each time they shop with you.

Offer a referral program.

Does your business thrive on word-of-mouth customers? Add an online ordering referral code to your business cards or current advertisement. Each time the code is shared and used, both the sharer and new customer get a percentage off their order or a small credit to their account.

Include a recipe.

Does your industry have anything to do with food? Tempt customers to keep your promotional materials by offering a simple, delicious recipe to two. If you send out monthly pamphlets, people will start to look forward to both your news and your culinary ideas!

Highlight a tip.

Offer a helpful checklist or practical how-to tip on the back of your business card. For example, a veterinarian’s business card could highlight CPR procedures for pets or a car salesman could provide a checklist of routine auto maintenance tasks based on mileage milestones.

So, is it time to refresh your collection of promotional materials? Paper Direct offers unique options for everything from postcards to brochures and everything in between. Shop online now!

November 19, 2015

How to Jazz Up Holiday Networking Events

Filed under: Christmas & Holiday Party Tips — PDWriter @ 3:11 pm

Jazz it up

‘Tis the season to mix and mingle! If you’re organizing a holiday networking event, make it a memorable occasion by adding a few personalized touches. After all, you don’t want bored employees burying their attention in their smartphones or ducking out early.

Set up a raffle. As each person arrives for the party, hand them a raffle ticket. Show them a few door prizes they could win, and let them put the stub in a fishbowl in front of the item they’d love to take home. A few gift ideas include an e-reader, weekend getaway package or a wine and cheese gift basket.

Offer free drink coupons. Liven up the party with a few libations. Print festive drink tickets for guests to redeem at the bar for a beer, wine, cocktails or a signature mocktail of their choice. Limit this perk to two vouchers per guest to discourage too much holiday cheer.

Coordinate icebreaker games. After everyone arrives, and are welcomed to the event, play a quick game or two to make it easy for people to meet one another. The host can ask each person to introduce themselves to the person to their right. Then, play a game of musical chairs where everyone mills around, then sits in a new place to meet even more people.

Hire background entertainment. A live band playing festive holiday music or a strolling magician is just what a networking event needs to keep the pace upbeat and lively. Or, consider hiring a photo booth so groups of new friends can snap pictures to remember the occasion. Earn bonus points by creating a custom hashtag for the event and posting the images to the company’s social media feeds during the party.

Create a business card challenge. Tell each guest to take out 10 of their own cards. In the next hour, they have to replace them with 10 business cards from new people they’ll meet in a speed-dating type set up where guests move from table to table to chat with others at the party.

Play an interactive group game. Bring back a blast from the past by playing a version of Win, Lose or Draw or Jeopardy in front of the group. A game show activity encourages communication between guests and chatter among audience members. Just be sure the topics for the games focus on the common thread or industry being celebrated at the networking event.

So, are you ready to let everyone know about the amazing event you’re planning? Print the party details on some festive Christmas stationery from Paper Direct. Browse their online catalog now!

 

November 9, 2015

Holiday Promotion Ideas for Small Local Businesses

Filed under: Marketing & Sales Promotion Techniques — PDWriter @ 3:03 pm

The National Retail Federation reported, “20 to 40 percent of yearly sales for small and mid-sized retailers take place within the last two months of the year.” For small businesses, missing out on the incredible sales opportunities of the holiday season is a massive mistake that is tremendously detrimental to your company. For boutiques, gift shops, local cafes, and other retail startups, these holiday promotions for small businesses will elevate your end-of-year sales for a very prosperous 2015.

Social Media Strategy

 

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According to CrowdTap, 65 percent of shoppers use social media to find the perfect holiday gifts for their loved one. Whether your company runs promoted content, online giveaways, social coupons, or an online snowball fight, find a clever way to engage your followers and fans with a holiday season social media strategy. Promote in-store sales, offer exclusive discounts, and poll users about what they are looking for from your business this holiday season using Facebook, Twitter, Instagram, and a variety of other effective social channels. Really harness the power of social media for holiday promotions, and your bottom line will be busting by the time 2016 rolls around.

Direct Mail

Christmas Mailers

It’s a tried and true method for reengaging old customers and enticing new ones, so there’s no reason to skip direct mail efforts this holiday season. A Christmas postcard inviting shoppers to an exclusive in-store sales event or giving them a special coupon is a simple, straightforward method for promoting your small business this holiday season. If you have the time to include a personal greeting on your direct mail postcards or flyers, even better!

Get Local

Whether it’s adopting a nearby charity or actively participating in your local area’s business organization, getting involved in your community is a brilliant method for promoting your small business during the holiday season. The local community is made up entirely of your potential shoppers, and the better-known you are amongst neighbors and other locals, the better it is for your holiday season sales. Never overlook the importance of word-of-mouth marketing in local communities.

Holiday Season Landing Page

Statistic Brain Research Institute discovered 90 percent of shoppers head to the Internet as a part of their holiday season gift purchasing process. Creating a dedicated Christmas landing page on your company’s website is an easy way to make the most of your customers’ online shopping habits. This page should include seasonal merchandise, timely specials, events hosted in-store, and other pertinent information that will help your small business promote itself during the holiday season. Be sure your landing page is mobile-friendly for that 87 percent of shoppers who will use their mobile devices to search for and buy gifts.

Offer Gift Cards

It’s like cash but better for your small business because gift cards encourage recipients to patron your store. Additionally, nearly 60 percent of people want gift cards during the holiday season and 80 percent plan on giving gift cards during this festive time of year, according to Accessories magazine. People come into your shop to buy gift cards, and more people come into your store to use your gift cards. It’s a win-win proposition.

November 5, 2015

2015-Inspired Award Ideas for End of the Year Recognition

Filed under: Employee Recognition Ideas — PDWriter @ 3:24 pm

The year is rapidly dwindling to an end, which means it’s time to recognize your company’s employees with awards. Rather than giving out the standard Hardest Worker or Most Dedicated titles, have fun with your staff recognition awards this year. End 2015 on a high with these award ideas for end of the year recognition.

Swifty Swift Award

Taylor Dance

For that one employee that can wear many hats and take on any challenge they encounter with aplomb, the Taylor Swift Award recognizes the most dynamic multi-tasker in your company.

Fury Road Award

The fourth film in the Mad Max cinematic universe, the Fury Road Award goes to that staff member that pushed the metal to the floor and powered through some of your company’s most-challenging tasks this year.

Joy Award

 

There’s always one person in a group who can keep cool even when emotions are running high. The Pixar movie Inside Out demonstrated just how hard it can be to keep your feelings in-check when faced with anxiety and stress, so this award goes to the employee who always came to work with a level-head and helped other keep their heads in the game even when it was hard to do so.

The #Sqaud

The award can be presented a team or group that meshes well and turns out outstanding work. Squad goals.

Aca-Awesome Award

keep-calm-and-be-aca-awesome

photo via

This Pitch Perfect 2 pop culture reference can be given to anyone who works hard and has a positive attitude.

Game of Thrones Geek Award

This award goes to that beloved employee that lives for this springtime HBO epic action drama. They’re probably searching for next season’s predictions as we speak. 

Escaped Llama Award

In February, two llamas had fifteen glorious minutes of fame when they escaped their enclosures in Sun City, Arizona. Maybe you have an employee who knocked it out of the park at a major industry event or delivered a deal-sealing presentation this year. Recognize that shining moment with the Escaped Llama Award.

YASSSSS Award

Someone who is. killing. it. all. the. time.

Next Presidential Candidate Award

Presidents

photo via

Since there are a comically large number of candidates running, why not nominate a hard-working, intelligent leader in your own organization?

Jurassic Award

If you have an old timer that keep producing outstanding work, give them the Jurassic award. Sure to be a blockbuster hit every time. 

Retiring Legend Award

After over twenty hilarious years as the host of Comedy Central’s The Daily Show, John Stewart retired from his position in September. Your office’s John Stewart is the person who is retiring this year, but will be remembered forever. 

B.B. King Award

A blues legend, B.B. King dedicated his career to music. Give this award to the employee who has been with your business the longest as a way of recognizing their continued years of hard work, loyalty and dedication.

The Top Intern Award

The latest movie The Intern shows how important these workers are for our mental health, production and support. Reward your top-performing intern with an employee recognition award.

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