Handwritten Letter Services We Love

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Handwritten Letter Services

Admit it. You smile each time you see a hand-addressed card arrive in your mailbox. So, why not put that same smile on your customers’ faces? There’s a cool new trend among business owners to send handwritten notes to their top supporters. But before you groan at the thought of spending hours penning witty words of gratitude, listen up. Handwritten…

How to Create a Seating Chart for Your Holiday Party

Christmas & Holiday Party Tips

How to Create a Seating Chart for Your Holiday Party

Ah, the holidays, a wonderful time of year when you can happily gather all your friends and family for a great holiday party. And no holiday gathering is truly complete without a scrumptious meal to keep everyone’s tummy happy. Of course, any veteran host can tell you that the meal takes some strategy, not just in the kitchen, but in…

Corporate Party Checklist 2016: Big & Bold Holiday Party

Christmas & Holiday Party Tips

corporate holiday party checklist

If you’re in charge of overseeing your company’s corporate party, the task can seem like a daunting one. Sometimes, expectations are low: employees haven’t been wowed in the past, and don’t expect to be wowed this year. Other times, though, someone truly rocked it the year before, and you’ve got some seriously large boots to fill. Whatever scenario you’re facing,…

Sneak Peek: PaperDirect’s Christmas Stationery Line

Event Planning Tips

Holiday Owl Christmas Notecards

Right now, the air is crisp with autumnal richness. Kids are picking out Halloween costumes and the entire world seems to be seasoned with pumpkin spice. But before you know it, you’ll be up to your ears in snowmen and reindeer, and it’ll be time to prepare for the Christmas season. One of the most important parts of Christmas is…

When to Start Planning Your Holiday Party. Hint: Soon!

Christmas & Holiday Party Tips

Party Santa

A holiday party might seem like a simple-enough event to organize. However, those with experience planning a company-wide holiday party know it is no easy feat to host a successful yuletide gathering. For those new to holiday party planning, or those who are looking to make the process easier than years past, use this timeline and these tips to put…

How to Get Year Round Customers from Small Business Saturday

Marketing & Sales Promotion Techniques Seasonal & Special Events Ideas

Small business saturday - year round customers

Small Business Saturday may happen once a year, but it could generate a handsome slate of year-round customers and clients. Successfully transforming one-time visitors into year-round customers involves a two-step process. The first is collecting your visitors’ contact information. The second is devising a post-SBS plan that helps boost your branding, customer activity, and sales. Step 1: Collect Information Capturing…

Small Business Saturday Promotion Ideas: Physical Location

Marketing & Sales Promotion Techniques Seasonal & Special Events Ideas

Small Business Saturday storefront

Congratulations on your decision to participate in Small Business Saturday! But saying you want to be a part of it and actually taking action to ensure a huge turnout are two different things. You said the words, and now it’s time to get into action. Small Business Saturday falls on the Saturday after Thanksgiving, so hopefully you have ample time…

Short & Sweet Thanksgiving Message Templates

Seasonal & Special Events Ideas

Thanksgiving Turkey

While Thanksgiving may be a notorious day for turkey and pumpkin pie, it’s definitely not a notorious holiday for marketing. Companies are quick to send out cards celebrating Christmas, Valentine’s and even their customers or clients’ birthdays, yet Thanksgiving cards are an oft-forgotten batch. In fact, they’re nearly in last place when it comes to greeting card sales in general. The…