While a flash sale might seem like a quick way to unload excess merchandise, there are many solid reasons to
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Category: Business Marketing Ideas
PaperDirect’s marketing tips will give you insights to promote your business needs to round out a unique marketing mix for the “four Ps”: price, place, promotion and product. Following our marketing tips will help you to avoid some of the pitfalls many companies fall into. Some key areas where you should implement your marketing message are:
* Sales Message & Promotion – through flyers and trade shows
* Advertising & Direct Marketing via banners and door hangers
* Packaging & Merchandising with great displays ideas to convey marketing messages
How to Reach Out After Losing Touch
Everyone has that long lost cousin who only shows up at holiday dinners and weddings. They pretend to be your
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Creative Touch Points for the Sales Team
We are living in an increasingly automated world. Marketing automation in particular has taken the marketing and sales world by
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Client Touch Points: A Proper List
“A brand for a company is like a reputation for a person,” Amazon founder Jeff Bezos once said. “You earn
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What to Include in an Employee Newsletter
An employee newsletter is instrumental when it comes to motivating and educating your workforce. Most employees are keen to gain
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How to Send Last Minute Greeting Cards to Clients & Partners
It happens. Running a business is a multi-faceted series of tasks, and sometimes, you forget to do something. This time
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Ways to Encourage People to Keep your Handout
Post cards. Brochures. Business cards. Flyers. You’ve spent hours perfecting the look, style and wording on your business handouts. Now,
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Holiday Promotion Ideas for Small Local Businesses
The National Retail Federation reported, “20 to 40 percent of yearly sales for small and mid-sized retailers take place within
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What We Found After 20 Years of Holiday Marketing
It’s that time of year again. The day’s are getting shorter, and businesses are starting to ramp up for the
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Would you Ever Send a Client a Thanksgiving Card?
Everyone loves Christmas, and your clients appreciate the sentiment behind your Christmas cards. But let’s face it- Christmas has been
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Christmas Sneak Peek: 2015 Holiday Cards, Invites & More
Before you know it, there will be sleigh bells ringing and glistening snow blanketing the streets. That means the time
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Unique Ways to Interact with Customers this Christmas
The marketing mayhem of the holiday season is about to begin in a frenzy of emails, social media posts, direct
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13 Ways to Promote your Halloween Store This Year
October 31st is Halloween, and in the weeks leading up to this date, stores dedicated to this ghoulish celebration have
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Business Card Checklist: What to Include
“Many people overlook the value of having a professional business card that accurately reflects your brand image, yet this small
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How to Promote your End of Summer Sale
An end of summer sale is an ideal way to move out the old merchandise to make room for the
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How (and When) to Start Holiday Marketing
When to start holiday marketing is a tricky decision. You want to stir up excitement and gain momentum early, but
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How to Make a “Specials Menu” for your Restaurant
Keep regular customers coming back for more by offering surprising new dishes and great deals. Daily specials can do the
Continue reading“Reply to All” and Other Business Email Woes
For years now, emails have been the go-to mode of communication in office and business settings. It’s fast, easy and
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The e-revolution has changed quite a few things in the business world. One of them is the reliance on ecards
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Small Business Tip #6 – Promotion Ideas
Christmas candy displays line supermarket aisles while tinsel and twinkle lights dominate craft and hobby stores. So, what are you
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