5 Unique Ways to Use Border Paper in Your Business

Designing Your Business Communication

5-unique-ways-border-paper-in-business-paper-direct

  Is there some elusive element missing from your reports and correspondence that you just can’t quite put your finger on? Consider adding a border to your hard copies for a subtle touch that communicates expertise without saying a word. In fact, you may be surprised at how impactful a simple, clean border can be. The next time you’re thinking…

How to Create Hard Copy Professional Reports

Designing Your Business Communication

Even if your facts and figures are right on the money, you’ll still lose point with your fellow employees and clients if your professional report isn’t executed cleanly and efficiently. You might be surprised how much visual appeal goes into the reports you file over the course of your daily duties. If you’d like some tips on how to create…

How to Market Your Online Course and Get More Signups

Business Marketing Ideas

how-to-market-online-courses-to-get-more-signups-paper-direct

  So you’ve created an awesome online course that can help dozens, hundreds or even thousands of people–if only they’d sign up for it. And the only way they’re likely to sign up for it is if they know the course exists and are intrigued enough to explore it. How do you market an online course to achieve just that?…

7 St. Patrick’s Day Marketing Ideas for Your Small Biz

Business Marketing Ideas

st-patricks-day-marketing-ideas-paper-direct

Everyone knows that St. Patrick’s Day can be loads of fun with friends and family getting together for parades, corned beef, green beer, and traditional Celtic singalongs. So why not take the opportunity to inspire your customers to get into the Irish spirit on Friday, March 17, 2017. Help your shoppers finding the pot o’ gold at the end of…

How to Create Last-Minute Holiday Greeting Cards

Designing Your Business Communication

Last Minute Santa

Did the holiday season creep up on you? Don’t worry, you’re not alone, and don’t feel bad, you had plenty of other worthwhile stuff to occupy your mind, like growing your business, keeping employees happy, or simply keeping the lights on overhead. If you let the real world distract you until now, you’re in luck. It’s not too late to…

Business Thank You Messages: Examples for Christmas

Designing Your Business Communication

Business Thank You

This holiday season, you should absolutely plan on thanking the people who worked with you this year. Assuming you want to continue doing business into 2017 and keep the mutually beneficial relationship going strong, a few select words is a simple gesture that will leave them feeling appreciated and humbled. Take the time to do it right and end the year…

Politically Correct Holiday Greetings: Examples

Designing Your Business Communication

Politically correct holiday messages

It’s not too much of a stretch to suggest that the age-old tradition of sending greeting cards to your friends, customers, or employees can be something of a minefield. Anyone who’s hoping to spread a little holiday cheer this season may be slightly hesitant for fear of their message not being politically correct. Not to worry, though! Here is a…

It’s Already Q4! Where to Spend Your Time & Money

Business Marketing Ideas

Time & Money

Seriously, where did 2016 go?  It seems like the year just began but actually, 2017 is rapidly approaching and the fourth quarter is in full swing. This period is a crucial time of year for small businesses, ripe with opportunities to set goals, improve sales, and communicate with your clients. During the fourth quarter, a small business should focus their…

How to Get Year Round Customers from Small Business Saturday

Marketing & Sales Promotion Techniques Seasonal & Special Events Ideas

Small business saturday - year round customers

Small Business Saturday may happen once a year, but it could generate a handsome slate of year-round customers and clients. Successfully transforming one-time visitors into year-round customers involves a two-step process. The first is collecting your visitors’ contact information. The second is devising a post-SBS plan that helps boost your branding, customer activity, and sales. Step 1: Collect Information Capturing…