How to Advertise Your Special Event

Business Marketing Ideas

special event

The big one is approaching. Whether it’s a grand opening, new product launch or your company’s making a huge announcement, you have to let everyone know. Start planning your special event promotion tactics ASAP. Create a hashtag Think of a clever one to three word phrase that amplifies your special event. Or, use the event slogan, name or acronym. Then…

What to Include in an Employee Newsletter

Designing Your Business Communication

Employee Newsletter

An employee newsletter is instrumental when it comes to motivating and educating your workforce. Most employees are keen to gain some insight on the inner workings of their company, whether they tell you directly or not. As such, a newsletter is an excellent way to disseminate information on a large scale. Even better, you can spice up your newsletter and…

How to Send Last Minute Greeting Cards to Clients & Partners

Business Marketing Ideas

greeting card

It happens. Running a business is a multi-faceted series of tasks, and sometimes, you forget to do something. This time of year, many business owners are realizing it slipped their minds to send out holiday greeting cards. With Black Friday a distant memory, the holiday season is already in full-swing and you’re wondering how to send last minute greeting cards…

How to Plan Your 2016 Marketing Budget

Business Marketing Ideas

2016 budget

Of course as 2016 rapidly approaches, executives are wondering how to plan a marketing budget for the new year. With so many channels to market your business, determining where to spend your company’s budget can be quite the challenge. With these four steps, learn how to plan a marketing budget for 2016 that engages your potential leads and current clients….

Ways to Encourage People to Keep your Handout

Designing Your Business Communication

Ways to Encourage People to Keep your Handout

Post cards. Brochures. Business cards. Flyers. You’ve spent hours perfecting the look, style and wording on your business handouts. Now, make sure people keep a hold of them. How? Each piece of promotional material should not only show off your business, it should also provide value. Add a calendar. A handy, miniature 12-month calendar printed on the back of your…

Why Customers Throw Away Mailers & Letters

Designing Your Business Communication

Junk Mail

According to research from the Direct Marketing Association, only 42 percent of recipients read or scan the direct mail pieces they receive. That equates to 58 percent of mailers and marketing letters getting tossed in the garbage before they’re even given a thorough glance. Yet what makes a customer trash a direct mail letter? Irrelevant Are you simply advertising to…

What NOT to Send to your Clients This Christmas

Designing Your Business Communication

While many business focus on sales during the holiday season this time of year is also a prime opportunity to market your business to existing clients and potential leads. Sending a season greeting is a thoughtful gesture, however this effort can potentially offend recipients if you’re not careful. The following list of what not to send clients this Christmas will…

How to Take Advantage of Customer Loyalty this Christmas

Marketing & Sales Promotion Techniques


Whether you’re a small business owner or an executive at a large company, you’re no doubt aware of the success rates of customer loyalty programs. With Christmas just around the corner though, you might be wondering how to take advantage of customer loyalty programs to add to your revenue stream. With the many benefits of customer loyalty programs, there are…