How to Promote your End of Summer Sale

Business Marketing Ideas

Summer-Sale-Postcards

An end of summer sale is an ideal way to move out the old merchandise to make room for the new, but it only works if people actually know it’s happening. Check out these hot-as-August tips to promote end of summer sale to help get customers engaged and excited to buy. Personal Invites Direct mail can still be a boon,…

How (and When) to Start Holiday Marketing

Business Marketing Ideas

Holiday Lights

When to start holiday marketing is a tricky decision. You want to stir up excitement and gain momentum early, but you don’t want to overload consumers with holiday fanfare and totally turn them off. There is no clear-cut right or wrong answer on when to start holiday marketing, although Dec. 23 is probably a shade too late. InternetRetailer reported on a…

Opening Day: How to Make to Most of your Business Opening

Online Marketing Ideas

Opening Day

Diving off the entrepreneurial precipice for the first time? Making plans for another profitable jaunt? Either way, any new enterprise can seem daunting with a thousand threads to tie off. That’s why a business opening checklist is indispensable, and we’ve got a couple of suggestions to add to yours. Before you throw open your doors, make sure to scratch off…

Why Freelancers Still Need Business Cards

Designing Your Business Communication

Add Your Own Design Business Cards by PaperDirect

Call it whatever you want. Freelancer. Entrepreneur. Contract worker. Solopreneur. Small business. When you’re a fabulously self-employed person, you must never miss an opportunity to connect with a possible customer. Networking is the pathway to growing a business and building resources; you need a few tools in your arsenal. Sure, you have a professional profile on LinkedIn and share behind-the-scenes…

How to Make a “Specials Menu” for your Restaurant

Marketing & Sales Promotion Techniques

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Keep regular customers coming back for more by offering surprising new dishes and great deals. Daily specials can do the trick. After announcing your culinary creation of the day on Facebook and Twitter, greet restaurant visitors with colorful table menus complete with juicy descriptions and Instagram-like snapshots. Here’s How to Make a Specials Menu Quickly Have your Camera Handy When…

“Reply to All” and Other Business Email Woes

Marketing & Sales Promotion Techniques

For years now, emails have been the go-to mode of communication in office and business settings. It’s fast, easy and a great way to keep a virtual paper trail. However, email can have the unfortunate effect of being a little too informal at times. There are certain things most of us would never dream of doing in a formal company…

5 Easy Ways to Write a Great Headline

Online Marketing Ideas

David Ogilvy, widely considered the father of modern advertising, once said, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent 80 cents out of your [marketing] dollar.” Obviously, headlines are important. Without a good headline, customers may never become interested enough to learn more…

How to Structure Your Online Content So That It Converts

Online Marketing Ideas

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If you’re like many small business owners, you juggle many different duties and responsibilities. You’re salesman, bookkeeper, order fulfillment, marketer and janitor. It can be difficult to keep all the balls in the air, especially when people keep throwing new ones at you. While we can’t help you with the janitorial duties (sorry!), we can help you with one aspect…

How to Communicate More Effectively with Your Customers

Business Marketing Ideas

You know you have a great product or service. Your customers rave about how much they love it….once they finally buy. But you’re finding that it takes them awhile to make the purchase, and you can’t figure out why. Some days you even think about going back to the drawing board, revamping your product or rebranding your service. But the…