Black Friday Marketing: How to Make Your Business Stand Out

Business Marketing Ideas

Shopping on Black Friday has become as big a tradition as the feast the day before. As the top deal day of the year, your company can get in on the action with a handful of Black Friday marketing strategies. These ideas are geared toward spreading your Black Friday marketing word far and wide, both online and in person. Social Media…

5 Tips for Standing Out at Your First Job Interview

Business Marketing Ideas

girl at first job interview tips

You’ve received some training, you’ve sent out your resume, and now — at long last — you’re finally headed toward your first job interview. If your palms are starting to sweat and your shoulders tense up at the thought, don’t worry. You are not alone! Interviewing for any job, let alone your first one, is a nerve-wracking experience. Fortunately, there…

How to Market Your Online Course and Get More Signups

Business Marketing Ideas

how-to-market-online-courses-to-get-more-signups-paper-direct

  So you’ve created an awesome online course that can help dozens, hundreds or even thousands of people–if only they’d sign up for it. And the only way they’re likely to sign up for it is if they know the course exists and are intrigued enough to explore it. How do you market an online course to achieve just that?…

7 St. Patrick’s Day Marketing Ideas for Your Small Biz

Business Marketing Ideas

st-patricks-day-marketing-ideas-paper-direct

Everyone knows that St. Patrick’s Day can be loads of fun with friends and family getting together for parades, corned beef, green beer, and traditional Celtic singalongs. So why not take the opportunity to inspire your customers to get into the Irish spirit on Friday, March 17, 2017. Help your shoppers finding the pot o’ gold at the end of…

It’s Already Q4! Where to Spend Your Time & Money

Business Marketing Ideas

Time & Money

Seriously, where did 2016 go?  It seems like the year just began but actually, 2017 is rapidly approaching and the fourth quarter is in full swing. This period is a crucial time of year for small businesses, ripe with opportunities to set goals, improve sales, and communicate with your clients. During the fourth quarter, a small business should focus their…

How Small Businesses Can Collect More Email Addresses

Business Marketing Ideas Helpful Resources

capture Email addresses

Email is one of the most cost-effective ways to connect with customers directly and build brand loyalty. So how do you go about collecting more email addresses? There are a lot of options available to you, using in-person and traditional forms of marketing (offline) and gathering emails electronically (online). Catch our first post in this mini-series here. It’ll teach you…

Your Small Business Holiday Planning Guide

Business Marketing Ideas

Your Small Business Holiday Planning Guide

For small businesses, the heat of summer can only mean one thing: time to start thinking about your holiday plan. Your holiday planning guide needs to include all things related to promoting your shop and pumping up revenue during the season. Answer these four questions and you’ll be in tip-top shape for a happy holiday season indeed. How much can…

Why Your Small Business Should Give Back to The Community

Business Marketing Ideas

Giving back to the community

Celebrated businessman Lee Iacocca once shared, “‘You can spend a lot of time making money. The tough time comes when you have to give it away properly.’ How to give something back, that’s the tough part in life.” A small business can measure its success by profits and the bottom line but as author Victor Hugo wrote, “As the purse…

4 Creative Ways to Boost Sales on Social this Spring

Business Marketing Ideas

social media

Your customers crave social media. They browse Facebook before getting out of bed, retweet from the bathroom and pin photos of their lunch before taking a bite. What does that mean? Harness that social media addiction! Your business needs to get focused and launch a killer spring marketing campaign if you want to see warm-weather sales skyrocket. It’s no longer…

How to Advertise Your Special Event

Business Marketing Ideas

special event

The big one is approaching. Whether it’s a grand opening, new product launch or your company’s making a huge announcement, you have to let everyone know. Start planning your special event promotion tactics ASAP. Create a hashtag Think of a clever one to three word phrase that amplifies your special event. Or, use the event slogan, name or acronym. Then…

How to Send Last Minute Greeting Cards to Clients & Partners

Business Marketing Ideas

greeting card

It happens. Running a business is a multi-faceted series of tasks, and sometimes, you forget to do something. This time of year, many business owners are realizing it slipped their minds to send out holiday greeting cards. With Black Friday a distant memory, the holiday season is already in full-swing and you’re wondering how to send last minute greeting cards…

How to Plan Your 2016 Marketing Budget

Business Marketing Ideas

2016 budget

Of course as 2016 rapidly approaches, executives are wondering how to plan a marketing budget for the new year. With so many channels to market your business, determining where to spend your company’s budget can be quite the challenge. With these four steps, learn how to plan a marketing budget for 2016 that engages your potential leads and current clients….

Should you Attend a Holiday Mart/ Bazaar?

Business Marketing Ideas

Image via Need another way to get your small boutique in front of potential customers? Attending holiday marts are the way to go. These localized events — often called bazaars or shows — are hands-on ways to personally connect with the people who make up your ideal customer base. Once you sign up to attend, what should you do at…

What We Found After 20 Years of Holiday Marketing

Business Marketing Ideas

What We Found After 20 Years of Holiday Marketing

It’s that time of year again. The day’s are getting shorter, and businesses are starting to ramp up for the holiday season.  This also means that businesses are preparing to spend a significant amount of money on their holiday marketing budgets. We’re PaperDirect and have an interesting story behind our holiday marketing efforts. You see, we sell traditional marketing materials:…

Work Smarter, Not Harder. 5 Christmas Promotion Ideas for Stellar ROI

Business Marketing Ideas

With the year’s most profitable month fast approaching, it’s good to jumpstart an effective holiday marketing campaign- emphasis on the word effective. Too often companies take a scattershot approach to Christmas promotion ideas. You know what we mean- ubiquitous Christmas cards, uninspired discount cards, unwanted postcards and brochures. That sort of brute force attack is better at clearing forests than…

Unique Ways to Interact with Customers this Christmas

Business Marketing Ideas

Photo booth sign

The marketing mayhem of the holiday season is about to begin in a frenzy of emails, social media posts, direct mail flyers, and so on. However, the success of your business during the Christmas season relies heavily on how your business engages clients. These six unique ways to interact with customers this Christmas will not only let you share the…

5 Ways to Promote your Golf Course in the Scorching Summer

Business Marketing Ideas

Summer

“I play in the low 80s. If it’s any hotter than that, I won’t play.”   For golf course owners and managers, this sentiment is all too familiar during the scorching months of the summer. However, these five ways to promote your golf course during the hottest season of the year will help you entice golfers to hit the links….

How to Promote your End of Summer Sale

Business Marketing Ideas

An end of summer sale is an ideal way to move out the old merchandise to make room for the new, but it only works if people actually know it’s happening. Check out these hot-as-August tips to promote end of summer sale to help get customers engaged and excited to buy. Personal Invites Direct mail can still be a boon,…

How (and When) to Start Holiday Marketing

Business Marketing Ideas

Holiday Lights

When to start holiday marketing is a tricky decision. You want to stir up excitement and gain momentum early, but you don’t want to overload consumers with holiday fanfare and totally turn them off. There is no clear-cut right or wrong answer on when to start holiday marketing, although Dec. 23 is probably a shade too late. InternetRetailer reported on a…

How to Communicate More Effectively with Your Customers

Business Marketing Ideas

You know you have a great product or service. Your customers rave about how much they love it….once they finally buy. But you’re finding that it takes them awhile to make the purchase, and you can’t figure out why. Some days you even think about going back to the drawing board, revamping your product or rebranding your service. But the…