Email Best Practices for Small Businesses

Helpful Resources Online Marketing Ideas

email marketing for small business

This is the first in our two-part series about using email for your small business. Email is a flexible, low-cost way to engage your customers. Unfortunately, that’s also the reason your customers are inundated with emails every day. Some emails go directly into a spam folder, while others just pile up unread in an inbox, destined for the trash bin….

10 Qualities Your Team Leaders Should Have

Helpful Resources


While it’s been said that great leaders are born that way, others can certainly be made by developing and fine-tuning a number of must-have qualities. Here come the top 10 qualities to look for in your own team leaders to ensure they lead with conviction, determination and get the job done. Communication Whether your leaders are verbally outlining instructions for…

Things to Consider When Creating an Employee Handbook

Helpful Resources

employee handbook

Companies spend tons of money and time communicating to clients and potential leads, but sometimes businesses forget the importance of speaking to their employees. A crucial communication tool for a business is its documented stance on company rules, culture, and structure. Given to everyone who works for your company, there’s a lot to consider when creating an employee handbook. Brand…

Postcard Design 101: Tips for a Strong Message

Helpful Resources

concise copy

Postcards can be small in size, but they can make a huge impact when it comes to getting people to pay attention to your business. Unlike other types of direct mail, postcards are already opened and screaming to be noticed. Ensure your postcards get a second glance with these savvy postcard design tips. Pick a purpose Unless you truly have…

Enter PaperDirect’s Certificate Giveaway

Helpful Resources

paperdirect certificate contest

At PaperDirect, employee appreciation matters to us. We believe that employees are happier and more productive when they feel appreciated. That’s why we’re giving away a custom set of specialty certificates to one lucky winner on our Facebook page. All you need to do is visit our page, enter your email address, and push a button (we like to make this…

How to Be Happier at Work in 2016

Helpful Resources


Happiness at work is on the rise, with 86 percent of US employees reporting job satisfaction in 2014, the most recent yearly rundown available. The Society for Human Resource Management noted satisfaction levels were up 5 percent from the previous year, and you can boost it even further in 2016 with a few easy yet essential ways to increase your own…

5 Essentials for a Productive Home Office Space

Helpful Resources

home office essentials

What does it take to make a really outstanding and productive home office? The obvious, sure- quietude, suitable lighting, lack of clutter, ample storage. But if the obvious sufficed, you probably wouldn’t be here. Our solutions are less common but just as intuitive once you see them. Try applying a few of these hacks to obtain your most productive home…

Save Your Sanity! 5 Inbox Organization Tips

Helpful Resources


Cartoonist, illustrator, and children’s author Sir Quentin Blake once said, “I have an assistant who’s very good at email, so I don’t struggle with it.” For those who can’t afford to hire an assistant, handling the deluge daily of emails can be a challenging task. Sometimes, it seems an impossible chore to manage all of your email correspondences with all…