Online Marketing Ideas: Content is Still King
Content marketing (or marketing your business online with quality, well-optimized content) has recently exploded onto the online marketing scene. Professionals in the field of marketing and Search Engine Optimization (SEO) will tell you that valuable content will produce gain good rankings by the search engines (Google, Bing, Yahoo, etc.), which, in turn, will bring more traffic to your website, and, hopefully, more customers/clients to your business. The ultimate goal is more profit for your company. To be competitive, it’s essential to have a mix of content marketing tactics in order to provide relevant information to customers.
Here are several online content marketing tactics you can utilize on your website:
- Articles
- Web pages
- Advertorials
- Blogs
- Case Studies
- Digital Newsletters
- Images
- Interactive tools
- Microsites
- News Releases
- Podcasts
- Surveys
- Videos
- Webinars
You can Google any one of these terms that you’re not familiar with and see if it would work for your particular business. Regardless of the type of content you have on your website, it’s important that it’s well-written, original (read about Google Panda updates to understand the importance of originality of content), well-optimized (may need to enlist the help of an SEO specialist), accurate and interesting.
You’ve heard that content is king. Take a look at the content on your website. Are you doing the best you absolutely can with your existing content, or is there something more you could be doing? Read more online marketing ideas on past PaperDirect blog posts.