Small Business Owner? Google+1 May Help

Online Marketing Ideas

Google unveiled Google+1 (plus 1) brand pages in mid 2011, enabling businesses and brands to join its social network. Since then, big names including Pepsi and Toyota have utilized the Google Plus feature to generate more traffic, sales and profit.

But what is Google Plus One, and what can it do to help a small business owner such as yourself? Google Plus One (often just “+1”) is a social networking tool created by Google for companies to share information, products and services with people they choose. “Invites” are sent and other companies can then send out invitations to other companies to join the Google +1 professional network. Simply put, Google +1 is an amalgamation of services Google provides.

Here are some reasons small business owners are using Google Plus One:

You get free promotion and an SEO boost. By having a +1 button on each product page, you will get a click from a person who likes that product and they will pass that on.

The “Hangouts” feature of Google +1 allows you to engage with clients, customers and industry leaders in a personal way. One small business owner was quoted as saying, “…employees in remote locations can hold team meetings to brainstorm with one another from an interface that affords them immediate and easy access to share and collaborate on most of the information materials they might need, such as documents and spreadsheets.” Hangouts are virtual rooms where you can video chat with people in your circles–basically video chat for work or play.

Use Google +1 as a networking tool by reading the “About” section of a contact’s profile. This will provide insight into your contacts’ interests, likes, dislikes, etc.

Google +1 will connect you with a tech-savvy audience if you are a “newbie.” If you are just getting started, don’t be embarrassed to admit that. Google +1 “veterans” will be happy to show you the ropes to the wonderful things this amazing feature can do for your small business.

Read the PaperDirect blog for more website promotion and online marketing ideas. If your company’s website is generating a lot of traffic and you’re not making the profit you need to, learning about new features like Google +1 can make improvements quickly and without taking a great deal of your time.

Not only can the PaperDirect blog provide you with some great marketing tips, we offer an extensive line of business products such as business cards and letterhead to get you started.