Inspiration for Business Events & Recognition
  • Business Marketing Ideas
    • Marketing & Sales Promotion Techniques
    • Online Marketing Ideas
    • Designing Your Business Communication
    • Business Stationery Samples
      • Banners
      • Border Paper Samples
      • Brochures
      • Business Cards
      • Flyers
      • Newsletters
      • Note Cards
      • PostCards
      • Stationery
  • Recognition & Motivation
    • Employee Recognition Ideas
    • Student Recognition & Award Ideas
    • How to Design Certifcates & Awards
    • Certificates & Awards Samples
      • Certificates
      • Gift Certificates and Mini Awards
      • Gifts
      • Plaques and Trophies
      • Post It Note
  • Event Planning Tips
    • Christmas & Holiday Party Tips
    • Designing Your Invitation
    • Special Occasions & Birthday Ideas
    • Special Event Samples
      • Banners
      • Event Accessories
      • Invitations
      • Programs
  • DIY Wedding Ideas
    • DIY Invitation Ideas
    • DIY Wedding Accessories
    • Wedding Wording & Etiquette
    • Wedding Stationery Samples
      • Invitations
      • Place Cards
      • Programs
      • Save the Date
      • Thank You Cards
  • Helpful Resources
    • Phrases & Wording
      • Business Holiday Messages
      • Christmas Party Invitation Wording
      • 15 Employee Appreciation Quotes to Help You Say Thanks
      • What to Write in a Christmas Card
      • What to Write on Plaques, Trophies & More
    • Office Fun
    • How-To Videos
    • Samples Gallery
      • Border Papers
      • Business Cards
      • Brochures
      • Certificates
      • Event Accessories
      • Event Invitations
      • Marketing Banners
      • Newsletters
      • PostCards
      • Programs
      • Save the Dates
March 21, 2013

Stumped? Try These Business Logo Tips

Designing Your Business Communication

Mentor Letterhead by PaperDirect

Animal Clinic Large Magnets by PaperDirectFrom billboards to magazines to commercials, business logos are everywhere – and the good ones trigger an instant response. Try it yourself: Close your eyes and picture a red circle with a red dot in the middle, a “swoosh,” a silver apple, or a set of golden arches. Any particular businesses come to mind?

In fact, studies show that even children who can’t read yet recognize logos. Research indicates that toddlers see about 40,000 ads annually and most can correctly identify corporate logos at a very young age.

What does this mean for your business?

It suggests the existence of a link between your logo’s “recognizability” and your company’s success. A good logo creates instant recognition in consumers, and the best ones trigger an emotional response.

Tips for Choosing a Great Business Logo

Atomic Collision Business Cards by PaperDirect

Simplicity

First and foremost: Keep. It. Simple.

Complicated logos may look cool, but they won’t achieve that quick resonance and recognition that you’re aiming for. Too many elements and add-ons just distract from the message.

On the other hand, a too-simple logo is easy to overlook and forget. Instead, a logo should elicit an emotional response without overwhelming with detail. Plus, it’s going to be on all your marketing materials, from business cards to letterhead, so keep it simple.

Mentor Letterhead by PaperDirectEngaging

Speaking of emotional response, a business logo should be engaging. You want to entertain consumers, so avoid logos that are too literal. Clever logos that sum up your business using a double entendre or visual tricks create an impact.

For example, if you sell guitars, turn the first letter of your business into a guitar shape. You can also tweak common symbols to create meaning or play with the use of negative space to create clever logos. Just don’t make it hard to figure out or too complicated; again, simple is more powerful.

Color

Colors are essential when it comes to logo design, so choose wisely. Pick colors that reflect your business; for instance, if you’re running a bank, pick conservative colors that will stand up over time. In contrast, if you’re running a start-up or a design company, choose vibrant, trendy colors that reflect a fresh modernity.

One caveat: Don’t use too many colors on a logo. Not only can it look messy, it can increase your printing costs. You can always change colors depending on which market segment you’re targeting.

Practicality

The most effective logos are also practical and:

  • Evergreen
  • Effective without color
  • Scalable

When you’re ready to emblazon your unique, memorable and awesome logo on business products, Paper Direct is here to help!

TAGS:logo

Related Posts

Environment Recycled Resume-Papers by PaperDirect
May 12, 2014

Resume Writing: Dos and Don’ts

Beach 3 Newsletter
March 1, 2011

Marketing Newsletters – What Works?

Green Medallion Foil 3 Panel Brochures by PaperDirect
January 13, 2014

5 Important Things to Include on Your Brochure

Search

Save Big!

Use promo code 5395016 for 10% on $55+, 15% on $110+ and 25% on $160.

Shop HolidayShop RecognitionShop StationeryShop Invitations

Categories

Recent Posts

  • 6 Ways to Safely Go Back to School
  • How to Stay Connected to Remote Employees
  • 9 Ways to Prepare to Come Back to Work
  • Top 5 Ways to Say “Thanks” to Employees
  • Holiday Greetings
banners branding strategy bridal shower brochures business cards business flyers certificates christmas customer loyalty diy wedding invitation ideas email employee anniversary facebook fall flyer golf Halloween holiday cards holiday party letterhead logo mailing marketing office gifts office party online picnic postcards resume resume help save the date social media stationery student summer teacher template ideas templates. wedding wedding invitations wedding place cards wedding program wedding thank you card wedding thank you notes wording

Find us on Facebook

Facebook

logo-footer

Shop  |  About Us  |  Contact Us1-800-272-7377

Your footer text here