Small Business Tip #7 – Give Back

Designing Your Business Communication

giving back

Get your business in front of a huge audience this holiday season. Plan to host a public event or attend an activity that focuses on giving-back to the community and spreading holiday cheer. The key to a successful event? Leave the sales pitch back at the office!

  • Host an open house. Explain what your business does with free demonstrations or behind-the-scenes tours of the facility. Partner with a local charity and offer to accept donations at the event to help their cause.

  • Host a Penny Drive. A little friendly competition in the office is good for ya. Collect spare change and donate to a local food bank before Thanksgiving. This will build a relationship with other businesses and spread the good feeling.
  • Go to a local animal shelter for the day. As a team, offer to walk the dogs, groom the cats and clean out pet kennels. Be sure your employees are wearing coordinating T-shirts sporting the company logo. Take lots of pictures to post on your social media!

  • March in a holiday parade. Don your finest Christmas sweaters and pack a big box of candy. Hand out sweets to the kids and shake hands with the adults to put a personal face to your business — right in the heart of your community.

  • Coat Drive/ Toy Drive. Have employees bring in their extra clothes or toys to give away to those in need. These charitable actions can make others see your business on a whole new light.

No matter which event you choose, be sure to hand out free gifts to those who attend. Try coffee mugs filled with seasonal candy or colorful notepads.

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Be sure to read our entire guide for small business for smooth sailing up the the new year.