Mail Rates: How Can I Get The Best Rates?

Marketing & Sales Promotion Techniques

Advantage Postcards

When it comes to using all the marketing tools available, you have to consider the mail. While the US Postal Service seems to perennially in deep financial trouble, prompting them to hit us with rate hike after rate hike, mailing stuff out is still a very effective way to drive sales. All too often though, it seems like we get…

Small Business Online Marketing Tips

Online Marketing Ideas

Daydream Business Cards

Small businesses are usually Mom and Pop outfits that cater to a local clientele. However, there are times that these small businesses do seek to find a nationwide appeal, so finding the ways and means to reach out and get to a larger audience is necessary. But some of the tips you can use to reach nationwide audiences are effective…

Postcard Layout: Effective Design Ideas

Marketing & Sales Promotion Techniques

Imagination Custom Printed Postcards

As a marketing tool, nothing is more effective in terms of ROI than a well designed postcard. Inexpensive to get, easy to design and economical to distribute, the postcard has been called possibly the most effective marketing tools available. Having a good design with an effective postcard layout is important so you can get the most bang for your buck…

5 Attention Grabbing Post-its

Designing Your Business Communication

Looking for a great promotional item or employee recognition gift? Personalized Post-it® Notes can include a name, logo, photo or message, and are great for giving to your employee of the month, special vendors, or your top clients. Balloons Confetti Custom Post-it® Notes World of Thanks Custom Post-it® Notes Swirly Stars Custom Post-it® Notes Great Job II Custom Post-it® Notes…

Who Are My Best Customers And How Do I Keep Them?

Marketing & Sales Promotion Techniques

While small businesses can usually point to one or two customers and state “This is my best customer”, more often than not, especially as businesses grow, there are lots of “Best customers”. This means we have to put forth a lot of time and effort into making sure these customers are taken care of. But how do you define exactly…

Send Thank You Cards to Your Customers This Season

Marketing & Sales Promotion Techniques

Elegant Thank You Specialty NoteCards™

After a successful year, or at least another year that you’ve managed to survive in business in these tough economic times, we really need to express our appreciation to our customers.  We send thank you cards for weddings and births and even to express appreciation for large orders and other events that have a positive impact on our lives and…

How You Can Create a Branded Website Cheaply

Designing Your Business Communication

Used to be, creating a website to push your brand and your business would cost a thousand dollars up front, and hundreds of dollars more per year to maintain. But with today’s economy, the tools available for free on the internet, and a few minutes of your time, you can create a totally branded website that’s all about you and…

Marketing A New Business Online

Online Marketing Ideas

When you sit down and work on building a small business, there are lots of concepts for marketing online that you can use. Some cost lots of money and some are relatively inexpensive, and some can even be free, especially when you’re considering internet marketing. Small business marketing plans, especially those that are forward-looking, will have a wide variety of…

Memorable Holiday Letters Made Easy

Designing Your Business Communication

Jolly Holiday Christmas Border Paper

When it comes to the holidays, it’s gotten to the point where too many people feel it has become a hassle to mess with all the trappings. Traveling to family, buying presents, exchanging gifts, having to cope with the crowds and traffic, and even all the commercialization of the season has become overwhelming. Purpose People have lost the focus of…

5 Critical Steps for a Great Customer Mailing

Marketing & Sales Promotion Techniques

Virtually every day we receive some type of mail from one vendor or another clamoring for our business. Sometimes, the volume of mail we get can be truly amazing at times, especially around the holiday season. So when it comes time for us to put together a customer mailing, we want it to stand out and be unique. That way…

5 Genius Ways to Brand Your Business

Designing Your Business Communication

When it comes to branding your business, there are dozens of ways to do it. However, most of those ways are the same ways everyone else is doing it. What you’ve got to do is use your imagination and a little bit of genius to exploit existing ways to brand your business that other people aren’t doing. Here are a…

Writing Effective Newsletters

Marketing & Sales Promotion Techniques Online Marketing Ideas

Integration Newsletter

Regardless of whether you’re a small company or a large company, letting both your employees and your clients know what is going on with your organization is a very good way of showing your company is strong, plugged in. Having effective newsletters give employees and clients alike the ability to stay up to date on corporate ideas, goals and provides…

How Much Should I Put On A Brochure?

Designing Your Business Communication

Brochures are perhaps one of the two most powerful, yet inexpensive marketing tools you can have in your arsenal. While postcards may be the most effective, brochures can be designed to deliver the maximum amount of information in the least amount of space of any other type of literature you can distribute. But how do you make sure the brochure…