Marketing & Sales Promotion Techniques
When it comes to reaching out to local consumers, getting your business name into the minds of everyone is key. This is where using some kind of strategic branding comes into play, and one of the cornerstones of a good branding penetration strategy is to use banners. Most people think of banners as those things hanging on the fence or…
Designing Your Business Communication
Taglines are little blurbs that get added on in all kinds of different places like at the end of emails and Tweets or other posts in forums that gives others a little “shot” of who you are. When you use them in a personal venue, it can be anything from a brassy statement, especially if you’re a gamer, to a…
Designing Your Business Communication
When it comes to company branding, having a great logo that people come to recognize instantly is a key element in the strategic branding process. Everyone knows who those golden arches belongs to, everyone knows the red and blue globe for Pepsi, and anyone who drives a car can probably point to half a dozen or more car logos and…
Designing Your Business Communication
Company brochures are like the paper version of the “About Us” on the web. There’s a lot of information that has to be delivered in a small amount of space, and that means being efficient as well as being effective at giving the person holding the brochure a reason to call. Designing your company brochure right the first time means…
Marketing & Sales Promotion Techniques
When it comes to quick and dirty marketing, nothing beats a postcard. Not only that, but they’re inexpensive to produce and the post office gives you a break on postage too. This means that a postcard can be the easiest marketing tool you’ve got to promote your business. Let’s face it, when there’s a sharp need to push a product,…
Designing Your Business Communication
When you say the phrase “name brand” you probably have about a dozen names flash through your mind. McDonalds, Coca-Cola, Firestone, Wal-Mart and several other company names pop into your head in a fraction of a second. That’s because these companies have spent millions of dollars in order to have those brands exposed to the level that they’ve become household…
Designing Your Business Communication
Of all the marketing tools at your disposal, none can be as impactful as the lowly, oft maligned flyer. Truthfully, a lot of people feel that the flyer is a waste of time and trees, but that impression couldn’t be further from the facts. Flyers, when done right and distributed properly, can be one of the most powerful selling resources…
Marketing & Sales Promotion Techniques
When it comes to getting new customers, everyone is always looking for new ways to get attention on the assumption that new is good and whatever is new will at least get some attention. In some respects, there is a certain level of truth in that assertion, it isn’t always the case. While some of these new methods do work,…
Designing Your Business Communication
While the days of the business card appear to be numbered, don’t let appearances fool you. While people use PDAs, email and smart phones to move data around, nothing is as easy to pick up, carry and hang on to as a simple business card. Even though we see business cards virtually every day, most people don’t think twice when…
Marketing & Sales Promotion Techniques
When it comes time to get your business name out in front of customers, there are hundreds of ways to do it. However, making sure whatever method you use to connect to the customer will be both seen and appreciated is a key element to getting their business. While it’s possible to get your name out there in less than…
Marketing & Sales Promotion Techniques
When it comes to marketing, there are a plethora of plans and ideas to be considered. Many times, the point of a marketing campaign is based on whether the target audience is existing customers, new customers or simply trying to achieve brand recognition through penetration into the market segments you’re aiming for. Over time, depending on your end goals, effective…
When you walk into a store that sells stationery, you expect to find certain things. Usually, you’ll find topical stationery that appeals to the masses, whether it be scenic, comedic or oriented towards a specific theme. And you may even find matching envelopes, and have it all wrapped up in an elegant box all tied off with a bow. But…
Marketing & Sales Promotion Techniques
Powerful presentations are vital to gain visibility for your company, prospect for new customers, and sell your products or services. Read our tips for powerful presentations to make your delivery successful. Regardless of the structure involved, there are rules you can follow to make sure your presentations reach out and grab your audiences effectively. Verbal presentations can be one of…
Marketing & Sales Promotion Techniques
In today’s busy world, keeping track of everything that is going on can be a challenge. That’s one reason why businesses have long felt that giving away promotional custom printed calendars has been a great tool for marketing. The benefits, aside from the fact that having a calendar either on your wall, on your ‘fridge, or in your pocket is…
Designing Your Business Communication
Good planning timelines are often hard to gauge, and quite often depend on the event in question. From the date to begin plans all the way through the after event clean up, when to start planning and executing can be problematic at best. If you start too soon, then you’ve got wasted time and effort that goes into it, but…