Marketing & Sales Promotion Techniques
Direct mail marketing campaigns have probably been around ever since Ben Franklin invented the post office. What could be easier than putting together a flyer, letter, brochure, postcard or circular and having them delivered right to the mail box of everyone in your target audience? Direct mail campaigns has continually one of the most effective forms of advertising and even…
Marketing & Sales Promotion Techniques
Every business is looking for a cost effective direct mail marketing campaigns. But dollar for dollar, regardless of what type of campaign is used, the most cost effective campaign is the direct mail postcard. The great thing about a postcard campaign aside from its inexpensive cost is the fact it’s easy to implement as well. Postcards are very inexpensive to…
Marketing & Sales Promotion Techniques
Regardless of which type of direct mail marketing campaign you put together, there are a lot of common elements that you’ll want to make sure you’ve included. Reaching out to an entire town or zip code or using a targeted mailing list, direct mail marketing can be very effective if it’s done right. Here are a few things to make…
Marketing & Sales Promotion Techniques
Believe it or not, one of the most powerful marketing tools is actually one of the simplest. Over the years, lots of approaches have been taken to put your message in front of potential customers and some have had good success, but none have had any better success than the lowly postcard. That’s because a postcard, whether it’s mailed, picked…
Marketing & Sales Promotion Techniques
One effective method of marketing is to get as much information about your products and services into the hands of your customers as possible. Sometimes you only want to concentrate on a single product or service, and others may be better suited as a general overview. Whichever approach you take, one way to deliver this information is by putting together…
Marketing & Sales Promotion Techniques
Trade shows and conventions are the place where everyone is looking for something. Being able to connect with people who are interested in what you’re doing or selling makes a trade show a veritable gold mine of contacts. However, if you don’t stand out and your booth isn’t making a good impression, that gold mine will pass you by. One…
Marketing & Sales Promotion Techniques
Every element of a presentation can make the difference between having a presentation that sells product, or just looks good on paper. You make the effort to ensure the PowerPoint presentation is ready. You make sure your spiel is practiced so there are no slip-ups. You make sure everyone in the audience, whether its 5 people or 500 has one…
Marketing & Sales Promotion Techniques
When you think of vinyl banners, you usually think of the big banners that say “Welcome Home!” or those advertising banners at high school football and basketball games. While those are exactly the banners in question here, there are a lot more ways you can use vinyl custom banners than you would think. Since they’re customizable, you can use them…
Marketing & Sales Promotion Techniques
When we were in school and that big report was due, the first thing we did was make sure it was in a report cover. Not only did this keep the report all in one place and in order, but it made it much easier to handle, especially for the teacher. Instead of having to keep track of stacks of…
Marketing & Sales Promotion Techniques
Make all your presentations spectacular with these great presentation helpers. Tabletop Presentation Display 8 Pocket Brochure Holder Foldiere Double Star Business Card Holder Black Stripe Vinyl Banner
Marketing & Sales Promotion Techniques
One level of marketing means getting feedback on various aspects of the business. Being able to poll customers about the quality of products and service will enable you to see where areas of improvement are so you can have an even more effective business. But finding the best way to conduct a mail-in survey can be a problem if you’ve…
Marketing & Sales Promotion Techniques
Celebrate with a Patriotic Vinyl Banner! Find more money saving offers at PaperDirect.
Marketing & Sales Promotion Techniques
Let’s face it, Post-it notes are as great as sliced bread and as handy as pockets in pants. If you walk into any secretary’s office in America, you’ll find her monitor highly decorated with several colors of them, sometimes all the way around the monitor and maybe a few more stuck in strategic places on the desk as well. While…
Marketing & Sales Promotion Techniques
Many times, the first impression you get to make on a prospective client is when they get a business card with your information on it. Regardless of how they get it, whether its from you, from a trade show table or even if they pick it up from in front of a cash register at your favorite restaurant, that company…
Marketing & Sales Promotion Techniques
When it comes to business cards, the choices seem endless, but that should be seen as a positive–not a negative. The vast selection of business cards at PaperDirect will amaze you, and we’re sure you’ll find one that perfectly represents you and your business. There’s a bit more to business cards than meets the eye. Yes, we want them to…
Marketing & Sales Promotion Techniques
Many times the first impression you get to make on someone is via some type of correspondence. A letter of introduction or some kind of note to set a meeting to begin a relationship with a company on your company stationery is often the first thing a prospective client sees. This means the business letterheads on your stationery has to…
Marketing & Sales Promotion Techniques
Door hanger campaigns can be a very effective way to reach a local public. Door hangers have a lot of uses, and we’ve all received them for various things, and since they’re hanging on the door of our homes when we get home from work or discover them as we leave, the marketer knows you’ve seen their advertising. They are…
Marketing & Sales Promotion Techniques
When it comes to connecting with new customers, there are lots of strategies that you can employ. While doing cold calls can be an effective tool, it takes so long to connect with a new customer that the return on time invested may not be worth it. Fortunately there are other contact strategies that are much more effective in both…
Marketing & Sales Promotion Techniques
In today’s tough economic times, companies are always trying to find ways to keep customers loyal. Regardless of how strong your branding is or how broad based the corporate reach is. There are times when keeping a customer loyal is a difficult thing to do. That’s why developing an effective loyalty program is essential to maintain the customer base required to…
Marketing & Sales Promotion Techniques
Every business owner is proud to say “I own my own business”. However, there are times when the hours and the pressure really can be overwhelming, especially when it seems like every dollar you get has to go to pay bills. It gets scary sometimes when the money goes out as fast, or faster, than it comes in, and if you’ve…