Designing Your Business Communication
Your company business cards say a lot about you. In one quick flash, people are handed a small card with information about your business, and they sometimes make a decision right then and there whether or not they will patronize your business in the future. You’ve heard the saying, “You don’t get a second chance to make a first impression.”…
Designing Your Business Communication
Your business stationery says a lot about you and your business, so it’s important to have attractive, professional business stationery to represent or communicate the image or message of your company. Here are some business stationery ideas to keep in mind as you plan out the type of business stationery you would like to use for all your company’s communication:…
Designing Your Business Communication
Though we live in a world in which most correspondence is accomplished electronically, the old-fashioned business letter on paper is not entirely obsolete. Writing a great business letter is a skill that all business owners must have, and if you require your employees to write business letters, you must provide them with the education on how to write a great…
Designing Your Business Communication
A lot of people say that fall is their favorite season of the year and cite the crispness in the air, the cool temperatures, the approaching holidays, Halloween, and the vibrant autumn foliage as the main reasons they love autumn. With fall, also comes a number of holidays, school events, and sports activities. If you need to spread the word…
Designing Your Business Communication
Small business branding platforms such as newspapers, magazines and radio ads as primary forms of advertising are no longer at the top of the list of effective means of small business branding strategies. Instead, in this age of everything-electronic, effective small business branding strategies mostly involve online marketing methods. With Internet marketing having grown exponentially in the last ten years…
Designing Your Business Communication
Getting information into your client’s hands is made easy with the use of brochures. Brochures come in several different formats, giving you many different options for printing. 4-panel brochures can be used to present more information or additional images, 3-panel brochures presents your message in a professional easy to read format, 2-panel brochures gives you a wider format for massages…
Designing Your Business Communication
Keep your employees and your customers informed with Fall Newsletters. Fall Newsletters are perfect for sales updates, recognizing employee anniversaries, safety issues, new product information and other important company happenings.
Designing Your Business Communication
If you are familiar with Web site creation and maintenance, you may have heard the very common saying, “Content is King.” That simply means that content is the most important aspect of your Web site when it comes to being ranked by the search engines. If you don’t have well-written, original, optimized content, then your site will most likely be…
Designing Your Business Communication
In this competitive economic market where each and every business is struggling to survive, you have to take steps to brand your business and make your company stand above the rest or you simply won’t succeed. With Americans having limited funds to spend on non-essentials, your business must provide something that your competitors do not. These tips to brand your…
Designing Your Business Communication
Make a great first impression with fabulous business cards. Make sure your clients remember you and your business with eye-catching colors, a great logo, and a brilliant tag line. PaperDirect makes this easy with a wide variety of business cards, your sure to find the perfect design for your business.
Designing Your Business Communication
If you have recently had a job interview, it’s important to send a thank you note to the person who interviewed you. This sends the message that you are appreciative of the opportunity to work for the company and that you have integrity. A thank you response for a job interview can be short and to the point. There is…
Designing Your Business Communication
Branding your business is paramount to its success, but it must be branded smartly. Small business owners often make the mistake of putting branding on the back burner while funding and project development are the main foci. This often ends up being a mistake because branding is the key to a business’ success. You should think of your brand as…
Designing Your Business Communication
Just do it. Don’t leave home without it. Reach out and touch someone. The quicker-picker-upper. The king of beers. Have it your way. Do the Dew. What are these? Great taglines. Great taglines are the crucial ingredient in the recipe for success. Taglines are memorable, they catch our attention, and they succinctly explain the product or service at hand and…
Designing Your Business Communication
Your business card is a marketing tool that must say lot in a limited space. The right business card can be the key to a thriving business. Here are 10 helpful business card tips for the large and small business owner: Communicate more than just your contact information with a creative, catchy tag line. Order a large number of cards…
Designing Your Business Communication
If you’ve been sending out a lot of resumes and not getting a lot of responses, it may not be your job history or skill set that’s the problem. It may be time to look at how your resume is designed and worded. In a competitive job market, it’s imperative to have a creative, succinct resume that stands out because…
Designing Your Business Communication
In today’s tough job market, it takes a little creativity to stand out from all the rest of the applicants for a particular job. While a professional-looking, neat, succinct resume will certainly get the job done (no pun intended), it may not really stand out from a stack of 200 or 300 other resumes. One thing to keep in mind…
Designing Your Business Communication
Here are some business card design tips that will help you create an attractive, appealing business card that lets others know who you are and what your business is all about: Use vibrant colors to pique interest or emphasize something but no more than 3-4 different colors Use colors from your logo or other marketing materials Only include a photo…
Designing Your Business Communication
Each day we’re bombarded with branding from hundreds, if not thousands of companies in virtually every way possible. We’re visually assaulted on our televisions, newspapers, magazines and internet sites. We drown in audio from television, radio and more internet sites. Even when we use products like a razor or deodorant, the first thing we usually notice is the branding. Obviously,…
Designing Your Business Communication
You may be sitting there wondering exactly what a ‘white paper’ is. Essentially, it’s a report. But it’s a report with a couple of purposes. First, the initial purpose is to educate the reader about a particular issue or problem. Next, the purpose is to persuade the reader to resolve the issue or problem using your solution. This means white…
Designing Your Business Communication
Newsletters are a great way to keep everyone in the company on the same page, so to speak. Keeping everyone informed as to what is going on in the company makes it more of a family than just a place to work. Plus, newsletter designs that contain lots of tips, tricks and information to help everyone do their job better…