Branding Your Business with Social Media

Designing Your Business Communication

If you are branding your business and have not yet jumped on the social media bandwagon, it’s time to do so. Social media is not going away, and if you’ve been intimidated by it or just plain don’t get it (like many new business owners), it’s not quite as daunting as it seems. Social media platforms such as Facebook and Twitter are doing wonders to increase the profits of both large and small companies, and as a new business owner, you must explore ways to get your business’ name out there using social media. Branding your business using social media is not the wave of the future–it’s here and it’s now.

By fully integrating social media into your business’ website, you will increase connectivity with clients or customers and gain traffic to your site from other sites.  You don’t need to hire an expensive marketing agency to increase traffic to your website. All you need is to make your site an appealing destination for web travelers. You can add Facebook “Like” buttons, have a dynamic blog section, utilize SEO, and build your site heavy with links to get started.

The key to branding your business with social media is to simply drive traffic to your website.  Twitter has quickly become an indispensable part of the business plan for many companies. You need not focus on getting thousands of followers;  more importantly, the quality and consistency of your tweets should be your focus. Consistent, thoughtful, useful tweets will keep traffic coming to your website. If you are not “Twitter savvy,” then ask family, friends, and colleagues how they use Twitter and gather suggestions on how you can utilize this very popular social media platform for your business. You can use the Internet to Google information about how to use Twitter and similar social media to increase traffic to your website. There are thousands of articles about social media at your fingertips—literally.

If your business doesn’t have a Facebook page, it’s time to make the leap. With about 500 million users, there’s really no better platform to drive traffic to your site. Consider that even if you get just a tiny percentage of Facebook users to look at your page, you have a good chance in driving a fair amount of traffic.

With regards to Facebook, in addition to the page details that list your company’s address and website address, you need to utilize the Like and Feed tools to get as much traffic to your site as possible.